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Month: January 2021
Wrestling TV Ratings Update (1/22/2021)
|Program||Date||Network||P2+||P18-49 viewers||P18-49 cable rank|
|WWE Raw||1/18/2021||USA Network||1,854,000||783,000||#3|
|WWE NXT||1/20/2021||USA Network||659,000||194,000||#67|
WWE Raw on Monday on USA Network was watched by 1,854,000 viewers. It did a P18-49 rating of 0.60 (about 780,000 viewers). It ranked #3 on the day on cable, only behind NBA on TNT, and beating Below Deck and news programs.
Relieved from going head-to-head with Monday Night Football, Raw is having a healthy January month-to-month bounce, stronger than last year’s. This is happening in total audience, P18-49, and P18-34.
Raw is widening its lead of Dynamite in viewers age 18 to 34. Dynamite edge out Raw in that category some weeks in December, but the WWE program is more than doubling the AEW program in January.
AEW and NXT aired against strong cable news viewership three Wednesdays in a row so far in January: Capitol attack (two weeks ago), impeachment (last week), inauguration (this week) were all on Wednesdays. Next week looks like it will finally be a more normal night of competition.
AEW Dynamite on Wednesday on TNT was watched by 854,000 viewers. It did a P18-49 rating of 0.36 (about 466,000 viewers).
WWE NXT on USA Network had 659,000 viewers. It did 0.15 a P18-49 rating (about 190,000 viewers).
AEW Dynamite ranked #33 on the day on cable, behind inauguration coverage and MTV’s Challenge. NXT ranked #67.
After a strong December, AEW in January is averaging 759,000 in total audience (P2+) and 394,000 viewers age 18 to 49. Total audience for Dynamite is down 15%, and even with November.
Smackdown in January on the other hand is down 16% in total audience from December, and 18% in 18 to 49. Raw is leading Smackdown in 18 to 49 in January (but not total audience), as it did in January 2019.
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Brandon Thurston has written about wrestling business since 2015. He’s also worked as an independent wrestler and trainer.
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