Relieved from going head-to-head with Monday Night Football, Raw is having a healthy January month-to-month bounce, stronger than last year's. This is happening in total audience, P18-49, and P18-34.
The metrics we've followed throughout the last few decades of wrestling television history have changed. In the "Monday Night War" era, amid the competition ultimately won by WWF Raw over WCW Nitro, reports dwelled on TV ratings: a number with one or two decimal places. Those numbers measured a program's total audience. But around the … Continue reading Key demo and total audience: What are they and how much do they matter?
The short-term effects of COVID19 to WWE’s, and maybe AEW's, finances may actually be positive, not negative. The inability to run normal live events actually reduces costs. TV rights payments to the company from broadcast partners, related to flagship programs Raw and Smackdown, appear unimpeded. In other words, the cost of producing programming has been … Continue reading Will Audiences That Turn Off Empty Arena Shows Come Back?
Methodology What data was collected? P2+ viewership for every quarter hour of NXT and AEW Dynamite television programs, going back to October 30 in the case of AEW and November 6 in the case of NXT. P18-49 viewership was also collected for most but not all of the weeks in this timeline. Therefore we'll rely … Continue reading AEW & NXT Quarter-Hour Viewership Study