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Wrestlenomics

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Tag: brand

WWE’s Classic Case of Overbranding

While WWE has improved its brand perception among business partners, it hasn’t taken care of its brand perception among fans. Acceptance among business partners may have soared, but the company’s relationship with many would-be fans is increasingly contentious or apathetic.

Brandon Thurston Uncategorized February 8, 2021February 9, 2021 9 Minutes
⬇️ Download 71-page report now
What's the state of the pro-wrestling industry? How do different companies' key metrics compare? What's the outlook for media rights values for WWE and AEW?

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