WWE Hasn’t Created Strong New IP In Over 15 Years

The rise of John Cena in 2005 was the last time WWE made a star whose value strongly drove consumer metrics. Despite branding all of its talent "superstars", it was the last time the company created a major star, or strong -- what the media industry might call -- intellectual property. I'm thinking about the … Continue reading WWE Hasn’t Created Strong New IP In Over 15 Years