The rise of John Cena in 2005 was the last time WWE made a star whose value strongly drove consumer metrics. Despite branding all of its talent "superstars", it was the last time the company created a major star, or strong -- what the media industry might call -- intellectual property. I'm thinking about the … Continue reading WWE Hasn’t Created Strong New IP In Over 15 Years
To my knowledge this is the first time the shareholders meeting, which was held virtually this year rather than in-person, has been made available to the public and accessible on WWE's corporate website. The annual shareholders meeting on July 16 opened with a sizzle reel highlighting WWE's business success and brand presence, including many guest … Continue reading WWE Annual Shareholder Meeting (7/16/2020) Summary
The metrics we've followed throughout the last few decades of wrestling television history have changed. In the "Monday Night War" era, amid the competition ultimately won by WWF Raw over WCW Nitro, reports dwelled on TV ratings: a number with one or two decimal places. Those numbers measured a program's total audience. But around the … Continue reading Key demo and total audience: What are they and how much do they matter?
Methodology What data was collected? P2+ viewership for every quarter hour of NXT and AEW Dynamite television programs, going back to October 30 in the case of AEW and November 6 in the case of NXT. P18-49 viewership was also collected for most but not all of the weeks in this timeline. Therefore we'll rely … Continue reading AEW & NXT Quarter-Hour Viewership Study