Maybe the the bar has been lowered for how high you have to jump to get over to get on to linear TV.
NXT didn’t beat AEW in ratings, but as importantly, NXT hasn’t turned into the strong third media rights brand it was hyped to be at the beginning of the Wednesday Night Wars.
WWE investors and others expect long-term improvements to ratings for Raw and Smackdown that might fall short.
The business model for the biggest wrestling companies transformed drastically over the last several years. No longer is U.S. pro wrestling such a "destination" business: where promotions' TV programs are a loss leader used to promote sales of tickets and pay-per-views.
What does WWE get paid by USA Network for airing NXT?