3 Metrics That Will Determine the Future of the U.S. Wrestling Business

Wrestling media focuses too much on linear viewership trends. It's allows us to see a mirage of consequence that isn't really there.

Key demo and total audience: What are they and how much do they matter?

The metrics we've followed throughout the last few decades of wrestling television history have changed. In the "Monday Night War" era, amid the competition ultimately won by WWF Raw over WCW Nitro, reports dwelled on TV ratings: a number with one or two decimal places. Those numbers measured a program's total audience. But around the … Continue reading Key demo and total audience: What are they and how much do they matter? →

Implications of Wrestlemania, WWE’s Cinematic Style

Related to Wrestlemania, there's some Google web search data available, but because the public data is standardized and longer-term trends are cut up into weeks, I think it's best to wait a week or two to try to make year-over-year comparisons on the data that includes anything from Sunday. I've been looking at some Google … Continue reading Implications of Wrestlemania, WWE’s Cinematic Style →