WWE investors and others expect long-term improvements to ratings for Raw and Smackdown that might fall short.
Expect viewership data for wrestling programs to continue to be reported from various sources
More than 500 valid responses were obtained through a Facebook ad in effort to obtain a more random sample than would be obtained through organic social media sharing of a survey.
The business model for the biggest wrestling companies transformed drastically over the last several years. No longer is U.S. pro wrestling such a "destination" business: where promotions' TV programs are a loss leader used to promote sales of tickets and pay-per-views.
Wrestling media focuses too much on linear viewership trends. It's allows us to see a mirage of consequence that isn't really there.
The metrics we've followed throughout the last few decades of wrestling television history have changed. In the "Monday Night War" era, amid the competition ultimately won by WWF Raw over WCW Nitro, reports dwelled on TV ratings: a number with one or two decimal places. Those numbers measured a program's total audience. But around the … Continue reading Key demo and total audience: What are they and how much do they matter?