WWE investors and others expect long-term improvements to ratings for Raw and Smackdown that might fall short.
Net Promoter Score, used in many businesses, asks respondents how likely they would be to recommend a product.
Last night was the final encounter of the "Wednesday Night War". Since October 2, 2019 through today, AEW Dynamite on TNT and WWE NXT on the USA Network aired simultaneously, competing head-to-head on 75 Wednesday nights.
Measuring how likely wrestling viewers are to recommend various programs. Plus, with return of live events in the future, wrestling viewers' vaccine willingness.
More than 500 valid responses were obtained through a Facebook ad in effort to obtain a more random sample than would be obtained through organic social media sharing of a survey.
Relieved from going head-to-head with Monday Night Football, Raw is having a healthy January month-to-month bounce, stronger than last year's. This is happening in total audience, P18-49, and P18-34.