Quarter-hours: AEW Collision, July 8

➡️ Subscribers have exclusive access to reports like this for 90 days after publishing. SIGNUP NOW.

Download PDF version A probably boring note on conditional formatting I’ve made a change going forward to the conditional formatting. A cell under “Quarter-to-quarter change” won’t be formatted bright red if the cell above it is a value greater than +5.0%. This formatting change didn’t happen to affect the appearance of today’s AEW Collision table format. The change was inspired partly by the analysis yesterday for Smackdown. QH2, in which the audience grew 19% was followed by QH3 where the audience lost 12%. It doesn’t seem appropriate to negatively highlight and expect a quarter-hour to retain viewers when it follows a period that strongly gained viewers. The note under this table noting the new exception will be added to all analysis tables going forward. I might continue to make adjustments to the conditional formatting of these tables. A related thought about the meaning of quarter-hours It’s been over a year since we’ve been reporting quarter-hours for WWE shows and AEW. I’m starting to finally feel like we’re making progress in separating signal from noise. While I still feel some show’s quarter-hours tell little to no meaningful story, I feel we’ve improved our analysis by tracking the placement of ads and applying various automated formatting conditions that relieve us from having to rely on whimsical and possibly biased intuition. It helps that we’ve seen some undeniable examples lately of content (like from the most recent Smackdown) that clearly drove increases, letting us better understand what a genuinely positive effect looks like. Jason Ounpraseuth contributed to this report. Brandon Thurston brandon@wrestlenomics.com