Wrestlenomics is the leading source source for business analysis of the pro-wrestling industry. The brand was originally created by “Mookie” Chris Harrington (@mookieghana) in 2013.
Brandon Thurston, the foremost independent expert on professional wrestling business, manages this website, writes the blog posts that appear here, and hosts the Wrestlenomics Radio podcast.
Chris started the podcast in 2013, but its roots trace back to as early 2005, when Chris produced the Indeed Wrestling podcast. Concurrently, he wrote about wrestling business on his influential Indeed Wrestling blog and for other wrestling media outlets.
Chris and Brandon co-hosted Wrestlenomics Radio for the full years of 2017 and 2018. In early 2019, Chris left the podcast to work full-time for All Elite Wrestling as Vice President of Business Strategy.
Wrestlenomics.com today hosts Brandon’s latest written analysis and is a convenient resource of records and links related to the industry metrics. We hope this website will be used by researchers, historians, reporters, and fans to better understand the industry.
Our expertise has been sourced by publications like The Wall Street Journal (1, 2, 3), Last Week Tonight With John Oliver, Variety, The Wrap (1, 2), New York Daily News, Vice (1, 2), The Ringer, Forbes, The Hollywood Reporter, Bleacher Report, Wrestling Observer Newsletter, and many others.
Research firms occasionally work with Brandon to provide consultations to WWE investors. He also provides consulting to job candidates, start-ups, and active wrestling companies, including IWTV. In 2018, he helped Chris with some of the business planning research for AEW, before the company’s launch.
In 2020, Brandon self-published a detailed report on the wrestling industry, consisting of trends in key metrics and finances for major companies, as well as written opinions and insights. The success of the report led to it being translated into Japanese.
Feedback, contributions, and consulting or media inquiries can be sent to Brandon at email@example.com.