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The business model for the biggest wrestling companies transformed drastically over the last several years. No longer is U.S. pro wrestling such a “destination” business: where promotions’ TV programs are a loss leader used to promote sales of tickets and pay-per-views.
Expect WWE to shatter its annual profit records. Is selling PPV events to a streaming player the best way to monetize that content, or is linear TV an option?
Relieved from going head-to-head with Monday Night Football, Raw is having a healthy January month-to-month bounce, stronger than last year’s. This is happening in total audience, P18-49, and P18-34.
Here we’ll analyze every quarter-hour of AEW Dynamite and WWE NXT since October 2019 up to today. Doing so will be complicated, but we’ll take note of which wrestlers or personalities appeared most frequently in quarter-hours that performed well in viewership.
The metrics we’ve followed throughout the last few decades of wrestling television history have changed. In the “Monday Night War” era, amid the competition ultimately won by WWF … Continue reading Key demo and total audience: What are they and how much do they matter?