Methodology: The listings below count the instances in which any of the related items appeared among the top items on the given website within the calendar month.
Reverse rank values were counted for any item that appeared in the top 50 on a given day. An item that was #1 received 50 points for that day. An item that was #2 received 49 points, and so on.
Keep in mind these rankings are merely an estimate based on those factors. We’re leaping assuming that the order of top sellers on these websites reflects sales. There may be an automated process that drives the listings to appear the way they do, however, it’s possible the order could be manually manipulated.
At least one other disadvantage of this analysis is it doesn’t give us information about the volume of actual sales generated from any of these items or wrestlers/categories. That’s an unavoidable limitation of the data available, as all we have to work with is the order of the top sellers’ listings.
Note to aggregators and others sharing this report: These reports are often inappropriately relayed to audiences as if these are definitive merchandise sales records, which they are not. If you rely on this report, you should make it prominently clear that this report is an estimate.
When reading these estimates, it should be noted that Fightful has reported that Cody Rhodes is the top seller among WWE personalities for Fanatics, which handles both WWE’s online and venue merchandise sales.
===
Merchandise rankings estimate: Oct 1 to Oct 31, 2024
EDIT: The WWEShop category listing below has been corrected. It was previously erroneously identifying some uncategorized WWEShop items as associated with Chris Jericho.
WWEShop (apparel only) – Categories
1. Jey Uso (Items in top 10 daily: 41) [reverse rank value: 9,340]
2. CM Punk (51) [5,507]
3. Roman Reigns (44) [3,792]
4. John Cena (29) [2,842]
5. Stone Cold Steve Austin (12) [2,669]
6. Cody Rhodes (18) [2,483]
7. Jimmy Uso (13) [1,680]
8. Rhea Ripley (11) [1,444]
9. Terror Twins (1) [1,000]
10. nWo (2) [987]
WWEShop (apparel only) – Items
1. Men’s Black Roman Reigns OTC T-Shirt (Days in top 10: 24) [reverse rank value: 1,306]
2. Men’s WWE Red John Cena Farewell Tour T-Shirt (19) [1,266]
3. Men’s Forest Green CM Punk Best In The World Pullover Hoodie (16) [825]
4. Men’s Black Roman Reigns OTC Pullover Hoodie (11) [1,099]
5. Men’s Black “Stone Cold” Steve Austin 3:16 T-Shirt (9) [1,198]
6. Men’s Black Jey Uso Champion Edition Golden Yeet T-Shirt (6) [1,051]
7. Jimmy Uso “They Not The Ones” Men’s T-shirt (6) [861]
8. Men’s Pink Jey Uso Yeet T-Shirt (5) [1,147]
9. Men’s Black Roman Reigns OTC Sleeveless Pullover Hoodie (4) [437]
10. Men’s White Jey Uso Yeet T-Shirt (3) [1,086]
ShopAEW – Categories
1. AEW (Items in top 10 daily: 79) [reverse rank value: 8,641]
2. Outrunners (20) [3,810]
3. Will Ospreay (16) [3,079]
4. Darby Allin (13) [1,991]
5. Bryan Danielson (21) [1,700]
6. The Conglomeration (3) [1,384]
7. FTR (25) [1,236]
8. Orange Cassidy (2) [1,047]
9. Britt Baker (17) [1,043]
10. Jamie Hayter (1) [1,009]
ShopAEW – Items
1. AEW Double or Nothing May. 26, 2024 Blu-ray Disc (Days in top 10: 29) [reverse rank value: 1,439]
2. FTR – Summit Coffee (Available until October 31st, 2024) (25) [1,236]
3. Britt Baker – Brittsburgh Football Jersey (Arena Exclusive Overstock) Ready To S… (17) [1,039]
4. Willow Nightingale AEW Micro Brawler – Only 500 Made, Ready to Ship (15) [730]
5. The Danhausen Mystery Box (Pre-Orders End 10/23) (14) [695]
6. AEW Dynamite – Five Year Anniversary (Only Available for 2 Weeks) (11) [791]
7. AEW Wrestledream 2024 Matchup Bryan Danielson vs Jon Moxley (Only Available for … (10) [475]
8. Original AEW Logo T-shirt (9) [940]
9. Limited Edition – Will Ospreay Aerial Assassin – Assassin’s Creed Shadows x AEW … (9) [914]
10. Adam Copeland – AEW Unmatched 10 (9) [498]
PWTees – Categories
1. AEW (Items in top 10 daily: 28) [reverse rank value: 2,346]
2. Joe Hendry (18) [1,690]
3. Bullet Club (2) [1,285]
4. Officially Licensed Silent Bob (25) [1,221]
5. Officially Licensed Jay (25) [1,203]
6. Outrunners (0) [1,016]
7. Danhausen (14) [963]
8. FTR (11) [938]
9. Officially Licensed Mooby (17) [825]
10. Rob Schamberger (7) [800]
PWTees – Items
1. Joe Hendry – I Believe in
2. Officially Licensed Jay
3. Officially Licensed Silent
4. Officially Licensed Mooby (
5. Willow Nightingale AEW
6. The Danhausen Mystery Box (
7. Officially Licensed Major
8. Officially Licensed Major
9. FTR – Summit Coffee (
10. PRE-SALE: Six on the
====
Year-to-date merchandise rankings estimate: Jan 1 to Oct 31, 2024
WWEShop (apparel only) – Categories
1. CM Punk (Items in top 10
2. Jey Uso (413) [54,983]
3. Cody Rhodes (271) [39,759]
4. Roman Reigns (291) [34,749]
5. Stone Cold Steve Austin (
6. WWE (179) [16,562]
7. John Cena (100) [15,288]
8. Randy Orton (104) [14,652]
9. Bray Wyatt (63) [12,661]
10. Rhea Ripley (73) [10,916]
WWEShop (apparel only) – Items
1. Men’s Black Jey Uso Yeet T-Shirt (Days in top 10: 147) [reverse rank value: 10,853]
2. Men’s Black Return of CM Punk T-Shirt (123) [10,631]
3. Men’s White/Black CM Punk Best In The World Ringer T-Shirt (117) [10,088]
4. Men’s Black Roman Reigns OTC T-Shirt (75) [3,853]
5. Men’s WWE Red John Cena Farewell Tour T-Shirt (71) [4,525]
6. Men’s Black Roman Reigns Levels Above Pullover Hoodie (61) [4,584]
7. Men’s White Jey Uso Yeet T-Shirt (53) [7,953]
8. Men’s Black Return of CM Punk Full-Zip Hoodie (53) [5,606]
9. Men’s Tan Randy Orton Strike First Viper Bolt T-Shirt (52) [6,882]
10. Men’s Black Cody Rhodes Claim Your Kingdom Pharaoh T-Shirt (48) [3,701]
ShopAEW – Categories
1. AEW (Items in top 10 daily: 609) [reverse rank value: 69,553]
2. Will Ospreay (244) [28,499]
3. Swerve Strickland (45) [11,017]
4. ROH (108) [10,695]
5. MJF (93) [8,701]
6. Outrunners (60) [8,359]
7. Mercedes Moné (46) [6,066]
8. Sting (9) [6,001]
9. Orange Cassidy (23) [5,980]
10. Bryan Danielson (37) [5,932]
ShopAEW – Items
1. AEW ALL IN LONDON August 27 2023 Blu-ray 2-Disc Set (Days in top 10: 88) [reverse rank value: 7,321]
2. Original AEW Logo T-shirt (70) [6,060]
3. Will Ospreay – Billy Goat FC Jersey (Ready To Ship) (57) [3,389]
4. AEW Worlds End Dec. 30, 2023 Blu-ray Disc (51) [4,165]
5. AEW Full Gear Nov. 18, 2023 Blu-ray Disc (50) [3,473]
6. AEW WrestleDream Oct. 1, 2023 Blu-ray Disc (45) [2,352]
7. Will Ospreay – BRUV (43) [5,169]
8. AEW Dynasty Apr. 21, 2024 Blu-ray Disc (43) [2,088]
9. AEW Revolution Mar. 3, 2024 Blu-ray Disc (40) [1,945]
10. MJF – The Wolf of Wrestling V2 (37) [2,859]
PWTees – Categories
1. AEW (Items in top 10 daily: 161) [reverse rank value: 18,685]
2. Bullet Club (68) [13,981]
3. Joe Hendry (158) [10,829]
4. Will Ospreay (66) [7,875]
5. Outrunners (25) [4,272]
6. MJF (24) [3,062]
7. ROH (30) [3,043]
8. Toni Storm (31) [2,914]
9. Briscoes (1) [2,312]
10. Mercedes Moné (11) [2,207]
PWTees – Items
1. Joe Hendry – I Believe in Joe Hendry (Days in top 10: 98) [reverse rank value: 5,154]
2. Micro Brawlers® Official Embossed Plastic Protector 5-Pack ($2.99 Each) (36) [3,210]
3. Joe Hendry – He Appears (35) [3,208]
4. Bullet Club (34) [5,536]
5. AEW Dynasty Apr. 21, 2024 Blu-ray Disc (30) [1,644]
6. Will Ospreay – Billy Goat FC Jersey (Ready To Ship) (28) [1,858]
7. Joe Hendry – Tuesdays AND Thursdays (25) [2,467]
8. AEW WrestleDream Oct. 1, 2023 Blu-ray Disc (23) [1,394]
9. Demolition w/ Masks Micro Brawler® Tag Team 2-Pack – Only 500 Available (Ready t… (20) [1,538]
10. Wrestling Memorabilia Raffle: Autographed Cody Rhodes Entrance Jacket (Only $1 P… (20) [1,000]