The gallery above shows the images from WWE Shop for previous years, 2023 and 2024, as well as the newly-released graphic.
WWE’s official online merchandise shop revealed a list of who the “Top-Selling Superstars Of 2025” were. They were Alexa Bliss, AJ Lee, CM Punk, Cody Rhodes, Jacob Fatu, Jey Uso, John Cena, Penta, Rhea Ripley, and Roman Reigns.
As you might tell, the list was in alphabetical order, and the ranking of who was the best-seller among the 10 wrestlers from WWE Shop’s list is unclear. This was a change from previous years, as Cody Rhodes and Roman Reigns were shown in larger images at the top of WWE Shop’s page in 2024 and 2023.
The bottom of the “Top-Selling Superstars Of 2025” promotes the “legendary Stone Cold Steve Austin” and the “thrilling People’s Champion, The Rock,” yet they do not appear to have made the list. It’s unclear if the top wrestlers did, in fact, out-sell Austin and The Rock or if WWE Shop prioritizes current wrestlers. AJ Lee was on the list, though it could be argued she was more active in The Rock. She had a match at Wrestlepalooza while The Rock’s most recent match was at Wrestlemania 40 last year. It’s also worth noting that Austin and Rock have had new merchandise on the WWE Shop this year.