WWE Smackdown, Jan 10 on USA Network: 1,436,000 viewers; 0.40 P18-49 rating | TV ratings, attendance analysis

Wrestlenomics is not affiliated with or licensed by Nielsen.

TV RATINGS

WWE Smackdown on USA Network
Fri, Jan. 10, 2025: 8:00 to 10:00 pm

1,436,000 viewers (P2+)
P18-49 rating: 0.40

Reported earlier by Programming Insider, not yet confirmed by Wrestlenomics

Smackdown was #2 on cable for the night in P18-49 as it went head-to-head with the Ohio State vs. Texas College Football Playoff game that aired on ESPN (19,598,000 viewers and a 4.95 P18-49 rating) and ESPN2 (an additional 819,000 viewers and 0.26 P18-49 rating).

P2+ comparisons:

  • This episode vs. last week (1,528,000): -6%

  • This episode vs. trailing four weeks (1,455,000): -1%

  • Current 2025-Q1 P2+ average (1,482,000) vs. 2024-Q1 (2,398,000): -38%

  • Current Jan 2025 P2+ average (1,482,000) vs. Jan 2024 (2,433,000): -39%

P18-49 comparisons:

  • This episode vs. last week (0.45): -11%

  • This episode vs. trailing four weeks (0.42): -5%

  • Current 2025-Q1 P18-49 average (0.43) vs. 2024-Q1 (0.67): -36%

  • Current Jan 2025 P18-49 average (0.43) vs. Jan 2024 (0.66): -35%

Viewer counts for this week’s episode with the difference versus the median of the last 4 non-preemption episodes in parentheses:

  • P2+: 1436k (-3%)

  • P18-49: 536k (-7%)

  • F18-49: 194k (+11%)

  • M18-49: 343k (-7%)

  • Non-P18-49: 900k (+0%)

Data Subscribers have access to the Wrestlenomics Viewership Spreadsheet.

LIVE EVENTS

Data from WrestleTix

Friday, January 10, 2025
Portland, OR at Moda Center
Estimated tickets distributed: 9,239

Market-to-market comparisons (Portland, OR):

  • 2022-09-12 (Mon) – WWE Raw: 7,993 (+16% vs. 9,239)

  • 2023-01-06 (Fri) – AEW Rampage: 5,083 (+82%)

  • 2023-04-07 (Fri) – WWE Smackdown: 10,116 (-9%) ← SAME EVENT TYPE

  • 2023-11-08 (Wed) – AEW Dynamite: 4,413 (+109%)

  • 2024-01-08 (Mon) – WWE Raw: 10,294 (-10%)

  • 2024-05-16 (Thu) – AEW Collision: 2,852 (+224%)

  • 2024-09-16 (Mon) – WWE Raw: 10,013 (-8%)

Year-over-year comparison for this event type:
Current 2025-Q1 WWE Smackdown average: (10,022) vs. 2024-Q1 (11,183): -10%

DIGITAL

As of 6:03 pm, Jan 13

Most-viewed YouTube videos on WWE’s official channel:

  • 1.) 1,201,588 – Jimmy Uso helps Cody Rhodes against a Bloodline beatdown

  • 2.) 885,845 – Tiffany Stratton is interrupted during championship celebration

  • 3.) 347,561 – Kevin Owens says Cody Rhodes is a hypocrite

  • 4.) 305,811 – Bayley becomes No. 1 Contender to WWE Women’s Title

  • 5.) 276,425 – Title bout between Shinsuke Nakamura & LA Knight brings chaos

  • 6.) 223,356 – Cody Rhodes and Jimmy Uso take on The New Bloodline

  • 7.) 203,306 – Cody Rhodes and Kevin Owens go crashing through a table

RECEPTION

As of 6:37 pm, Jan 13

Event rating:

  • Cagematch.net voter rating: 5.63 (82 votes)

  • This episode vs. last week (7.5): -25%

  • This episode vs. trailing four weeks (6.06): -7%

  • Current 2025-Q1 average (6.56) vs. 2024-Q1 (6.31): +4%

Match ratings:

  • 7.09 (115 votes) – Bianca Belair vs. Bayley vs. Naomi vs. Nia Jax

  • 6.53 (92 votes) – A-Town Down Under (Austin Theory & Grayson Waller) vs. The Motor City Machine Guns (Alex Shelley & Chris Sabin)

  • 5.88 (89 votes) – Cody Rhodes & Jimmy Uso vs. Jacob Fatu & Tama Tonga

  • 5.67 (93 votes) – LA Knight vs. Shinsuke Nakamura (c)

  • 5.17 (89 votes) – Pretty Deadly (Elton Prince & Kit Wilson) vs. Los Garza (Angel & Berto)

  • 4.89 (101 votes) – Michin vs. Chelsea Green (c)

This report was produced with the assistance of programming scripts created by me.

brandon@wrestlenomics.com