
A few notes
- Programming Insider has reported P18-49 and other demographic data for last Thursday’s Impact (0.04) and last Friday’s Smackdown (0.29), but total viewership (P2+) for both has not been reported publicly. We will publish reports for those programs when that data becomes available.
- Variety reported last week Monday, on January 26, that Nielsen adjusted its Big Data + Panel methodology and that those changes would go into effect that week. This has coincided with multi-month highs for all wrestling programs we track that are on traditional TV. That includes what we know of Smackdown’s viewership in P18-49 (0.29), which would be the highest in that demo since Nov. 21, 2025. Dynamite last week had it highest total viewership (653,000) since Sept. 17, 2025 (when panel-only was still the primary methodology) and its highest P18-49 (0.09) since Dec. 10, 2025. The Variety report says the change effects cable and doesn’t specify broadcast. In any event, on broadcast network CW, last Tuesday, NXT’s total viewership (674,000) was its highest since Oct. 14, 2025, though its P18-49 rating (0.08) was the same as the prior week). Impact’s Week 3 on AMC P18-49 rating was notably equal to its debut number. More time and data needs to gather, but so far, the early data suggests the methodology change is at least partly offsetting the negative differences programs including pro wrestling have experienced since the Big Data + Panel became primary in late September, which we reported on in detail a few months ago.
TV RATINGS
Reported earlier by Programming Insider and Wrestling Oberver Newsletter, confirmed by Wrestlenomics.
P2+ comparisons:
- This episode vs. last week (253,000): +94%
- This episode vs. trailing four weeks (255,000): +93%
- Current 2026-Q1 P2+ average (314,000) vs. 2025-Q1 (334,000): -6%
- Current Jan 2026 P2+ average (314,000) vs. Jan 2025 (318,000): -1%
P18-49 comparisons:
- This episode vs. last week (0.02): +250%
- This episode vs. trailing four weeks (0.03): +133%
- Current 2026-Q1 P18-49 average (0.04) vs. 2025-Q1 (0.09): -56%
- Current Jan 2026 P18-49 average (0.04) vs. Jan 2025 (0.09): -56%
Viewer counts for this week’s episode with the difference versus the median of the last 4 non-preemption episodes in parentheses. Some viewer counts may be based on the national rating for that demo:
- P2+: 492k (+99%)
- P18-49: 95k (+132%)
- F18-49: 33k (+100%)
- M18-49: 54k (+130%)
- Non-P18-49: 397k (+86%)
Beginning from September 26, 2025 and forward, TV ratings data is measured with the new “Big Data + Panel” methodology. Data before that date was measured with the “panel-only” methodology. This change makes it difficult to compare data from the two different ways of measuring television viewership. More details on the change can be found in Nielsen’s press release here and our article here.
Wrestlenomics is not affiliated with or licensed by Nielsen.
Want the full Data Report with all our charts and tables? The full report answers deeper questions, including:
| โฌ๏ธ How did this week’s rating compare to recent weeks and last year? | A direct comparison of this episode against recent trends and the same week last year. |
| ๐ Which demographics rose or fell compared to recent weeks? | Breakdowns showing which age and gender groups are up or down. |
| ๐ How is this program ranking over time in the broader TV landscape? | An important indicator for media rights value. |
| ๐๏ธ How did estimated tickets distributed for this event compare to prior events in this city? | Among our clearest ways to measure fan interest. |
| โถ๏ธ What were the top-performing YouTube segments for this show? | Indicating which segments and wrestlers are driving interest. |
| ๐ How was this show received? | An impression of how fans reacted. |
Viewย a sample full report here
Subscribe to unlock the full Data Report
