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Wrestlenomics

Wrestlenomics

The leading source for research & analysis of pro-wrestling business

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Author: Brandon Thurston

Brandon specializes in analysis of the economics of professional wrestling business. He currently manages all content under the Wrestlenomics brand.

WWE Q1 2022 financial estimate, potential bidders for U.S. live rights

WWE's share price (about $59 as of this writing) seems closer to fair value than in February, as the stock was then trading at under $56.

Brandon Thurston Uncategorized May 4, 2022May 4, 2022 5 Minutes

WWE’s next record-breaking year: media rights outlook, stagnant fan growth

Even as popularity wanes, current viewership of Raw and Smackdown is strong enough to justify an increase in U.S. payments for new deals that would begin in October 2024.

Brandon Thurston Uncategorized February 22, 2022April 21, 2022 6 Minutes

WWE is at least slightly undervalued

Estimating adjusted OIBDA for the next four quarters (Q1 2022 through Q4 2022) totaling $364.9 million. Based on a 12x multiple, WWE is undervalued.

Brandon Thurston Uncategorized February 11, 2022February 14, 2022 3 Minutes

AEW Full Gear sold an estimated 145,000 pay-per-view buys, second-highest behind All Out

Between pay-per-view, tickets, and merchandise, Full Gear likely generated approximately $4 million. Only All Out 2021, which included CM Punk’s first pro wrestling match in seven years, drew more gross revenue.

Brandon Thurston Uncategorized November 17, 2021November 17, 2021 1 Minute

WWE Q3 2021 Estimate: Predicting a beat on earnings

Estimating an EPS of $0.56 for the quarter. Plus, insight on WWE's competition with AEW.

Brandon Thurston Uncategorized November 3, 2021November 4, 2021 6 Minutes

Historical viewership for MLW Fusion on beIN Sports, plus comments from Court Bauer

As the MLW “Fightland” special airs tonight on VICE at 10 pm, the promotion will likely be seen by its biggest TV audience ever. In 2020, MLW Fusion on beIN Sports averaged about 10,500 viewers for its first-run telecasts, up 38% from 7,600 in 2019, according to Nielsen data.

Brandon Thurston Uncategorized October 7, 2021October 7, 2021 3 Minutes

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