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Wrestlenomics

The leading source for research & analysis of pro-wrestling business

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Author: Brandon Thurston

I've been researching and writing about the business of WWE and other companies since 2015. In 2020, I self-published and sold a thorough report on the wrestling industry. I doubt there's anyone in the world outside of WWE who's spent as much time studying the company's published SEC filings, key metrics, and other corporate information ... Research firms contract me to provide consultations to WWE investors. I provide consulting to wrestling companies, including IWTV ... Financial analysts, reporters, and decision-makers with other wrestling companies frequently seek me out to better understand WWE's business and the industry overall.

The “Wednesday Night War” Is Over

Last night was the final encounter of the "Wednesday Night War". Since October 2, 2019 through today, AEW Dynamite on TNT and WWE NXT on the USA Network aired simultaneously, competing head-to-head on 75 Wednesday nights.

Brandon Thurston Uncategorized April 8, 2021April 9, 2021 6 Minutes

Google web search trends for Q1 2021: WWE, AEW, New Japan, Impact, Stardom, ROH, and more

Q1 2021 just ended, and WWE still has about 10x the Google web search volume of any other pro wrestling brand. But let's dig deeper into Google Trends....

Brandon Thurston Uncategorized April 4, 2021April 5, 2021 4 Minutes

Net Promoter Score: March 2021

Measuring how likely wrestling viewers are to recommend various programs. Plus, with return of live events in the future, wrestling viewers' vaccine willingness.

Brandon Thurston Uncategorized March 31, 2021April 2, 2021 3 Minutes

Ratings scoreboard for week ending March 18, 2021

WWE Smackdown, WWE Raw, AEW Dynamite, WWE NXT, and Impact Wrestling television viewership update for seven days beginning March 11 and ending March 18, 2021

Brandon Thurston Ratings March 18, 2021March 18, 2021 2 Minutes

AEW Revolution broke the company’s PPV record, grossed $5 million

The event likely attracted about 125,000 buys worldwide, across both digital and traditional platforms, grossing $5 million and netting more than $2 million for AEW.

Brandon Thurston Uncategorized March 13, 2021March 15, 2021 1 Minute

Ratings scoreboard for week ending March 11, 2021

WWE Smackdown, WWE Raw, AEW Dynamite, WWE NXT, and Impact Wrestling television viewership update for seven days beginning March 4 and ending March 11, 2021

Brandon Thurston Ratings March 11, 2021 1 Minute

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