The text of this article was automatically generated using the Wrestling Viewership Sheet 2.0, which is available to all patrons at patreon.com/wrestlenomics.
WWE Smackdown, WWE Raw, AEW Dynamite, WWE NXT, and Impact Wrestling television viewership update for seven days beginning March 11 and ending March 18, 2021
The Basics
WWE Smackdown last week Friday on Fox was watched by 2,171,000 viewers. It had a P18-49 with a rating of 0.61 (795,000 viewers).
WWE Raw on Monday on USA Network was watched by 1,843,000 viewers, the fewest since February 15. It ranked #1 on the day on cable in P18-49 with a rating of 0.56 (727,000 viewers).
AEW Dynamite last night on TNT was watched by 768,000 viewers. It ranked #6 on the day on cable in P18-49 with a rating of 0.28 (360,000 viewers).
WWE NXT last night on USA Network was watched by 597,000 viewers, the fewest since February 10. It ranked #42 on the day on cable in P18-49 with a rating of 0.13 (170,000 viewers).
Impact Wrestling on Tuesday on AXS was watched by 146,000 viewers. It ranked #135 on the day on cable in P18-49 with a rating of 0.04 (about 50,000 viewers).
Remarkables: viewership demographics that were +/-10% compared to the median of the last four weeks
WWE Smackdown’s reported demos were all within 10%.
WWE Raw’s reported demos were all within 10%.
For AEW Dynamite, adults over age 50 were up 15%, adults aged 18-49 were down 14%, women aged 18 to 49 were down 23%, men aged 18 to 49 were down 11%, young adults (aged 18 to 34) were down 18%.
For WWE NXT, young adults (aged 18 to 34) were up 14%, total viewership was down 15%, adults aged 18-49 were down 28%, men aged 18 to 49 were down 42%, adults over age 50 were down 14%.
Impact Wrestling’s reported demos were all within 10%.
Versus median of the last 4 weeks (objective: “How out of the norm was this result?”)
| Demographic | WWE Raw | WWE Smackdown | Impact Wrestling | AEW Dynamite | WWE NXT |
| P18-49 | -2% | +5% | 0% | -14% | -28% |
| F18-49 | +3% | -23% | -8% | ||
| M18-49 | -3% | -11% | -42% | ||
| P18-34 | +5% | 0% | -18% | +14% | |
| F12-34 | +29% | +5% | +40% | ||
| M12-34 | -6% | -12% | +5% | ||
| P25-54 | -4% | +6% | -12% | -29% | |
| P50+ | -1% | +15% | -14% | ||
| P2+ | -4% | +2% | -7% | -3% | -15% |
But all TV ratings are down! How are wrestling programs trending compared to television viewership generally?
In total viewership (P2+) the top 50 non-news cable programs are down 21% compared to the same 13 weeks a year ago.
By the same measure, AEW Dynamite is down 15%. Impact Wrestling is down 17%. WWE NXT is down 8%. WWE Raw is down 21%. WWE Smackdown is down 9%.
In P18-49 viewership, the top 50 non-news cable programs are down 29% compared to the same 13 weeks a year ago.
By the same measure, AEW Dynamite is down 9%. Impact Wrestling is down 2%. WWE NXT is down 27%. WWE Raw is down 25%. WWE Smackdown is down 17%.
Brandon Thurston has written about wrestling business since 2015. He’s also worked as an independent wrestler and trainer.
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