The text of this article was automatically generated using the Wrestling Viewership Sheet 2.0, which is available to all patrons at patreon.com/wrestlenomics.
WWE Smackdown, WWE Raw, AEW Dynamite, WWE NXT, and Impact Wrestling television viewership update for seven days beginning March 4 and ending March 11, 2021
The Basics
WWE Smackdown last week Friday on Fox was watched by 2,252,000 viewers, the most since February 5. It had a P18-49 with a rating of 0.60 (771,000 viewers).
WWE Raw on Monday on USA Network was watched by 1,897,000 viewers, the most since January 4. It ranked #1 on the day on cable in P18-49 with a rating of 0.55 (718,000 viewers).
AEW Dynamite last night on TNT was watched by 743,000 viewers, the fewest since February 10. It ranked #4 on the day on cable in P18-49 with a rating of 0.32 (414,000 viewers).
WWE NXT last night on USA Network was watched by 691,000 viewers, the fewest since February 10. It ranked #25 on the day on cable in P18-49 with a rating of 0.18 (233,000 viewers).
Impact Wrestling on Tuesday on AXS was watched by 144,000 viewers. It ranked #117 on the day on cable in P18-49 with a rating of 0.04 (50,000 viewers).
Remarkables: viewership demographics that were +/-10% compared to the median of the last four weeks
WWE Smackdown’s reported demos were all within 10%.
WWE Raw’s reported demos were all within 10%.
For AEW Dynamite, young adults (aged 18 to 34) were down 18%, adults over age 50 were down 11%.
For WWE NXT, young adults (aged 18 to 34) were up 33%, women aged 18 to 49 were down 14%.
For Impact Wrestling, total viewership was down 11%.
But all TV ratings are down! How are wrestling programs trending compared to television viewership generally?
In total viewership (P2+) the top 50 non-news cable programs are down 21% compared to the same 13 weeks a year ago.
By the same measure, AEW Dynamite is down 12%. Impact Wrestling is down 16%. WWE NXT is down 4%. WWE Raw is down 19%. WWE Smackdown is down 8%.
In P18-49 viewership, the top 50 non-news cable programs are down 29% compared to the same 13 weeks a year ago.
By the same measure, AEW Dynamite is down 7%. Impact Wrestling is down 5%. WWE NXT is down 27%. WWE Raw is down 25%. WWE Smackdown is down 17%.
Brandon Thurston has written about wrestling business since 2015. He’s also worked as an independent wrestler and trainer. For more, see our About page.
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