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Methodology: The listings below count the instances in which any of the related items appeared among the top items on the given website within the calendar month.

Reverse rank values were counted for any item that appeared in the top 50 on a given day. An item that was #1 received 50 points for that day. An item that was #2 received 49 points, and so on.

Keep in mind these rankings are merely an estimate based on those factors. We’re making a leap in assuming that the order of top sellers on these websites actually reflects sales. There may be an automated process that drives the listings to appear the way they do, however, it’s certainly possible the order could be manually manipulated.

At least one other disadvantage of this analysis is it doesn’t give us information about the volume of actual sales generated from any of these items or wrestlers/categories. That’s an unavoidable limitation of the data available, as all we have to work with is the order of the top sellers listings.

WWEShop – Categories

1. LA Knight (Items in top 10 daily: 74) [reverse rank value: 6219]
2. Cody Rhodes (19) [4155]
3. The Usos (38) [3807]
4. Roman Reigns (16) [3280]
5. Stone Cold Steve Austin (13) [2485]
6. nWo (20) [2377]
7. SummerSlam (26) [2367]
8. Rhea Ripley (23) [2003]
9. John Cena (5) [1771]
10. Seth Freakin Rollins (3) [1229]

WWEShop – Items

1. Men’s Black LA Knight YEAH! T-Shirt (Days in top 10: 26) [reverse rank value: 1397]
2. Men’s Fanatics Branded Black LA Knight Logo T-Shirt (20) [1293]
3. Men’s Black Rhea Ripley She’s My Mami T-Shirt (17) [1220]
4. Men’s Black Cody Rhodes Claim Your Kingdom T-Shirt (14) [1189]
5. Men’s Black The Usos Down Since Always T-Shirt (14) [1165]
6. Men’s Yellow LA Knight YEAH! T-Shirt (14) [1158]
7. Men’s Black Roman Reigns The Only One T-Shirt (13) [1167]
8. Men’s Red The Usos The Real Ones T-Shirt (13) [1098]
9. Men’s Black Stone Cold Steve Austin 3:16 T-Shirt (12) [1154]
10. Men’s Black nWo Retro T-Shirt (10) [1121]

Note: I decided to create a category called “MJF & Adam Cole” that, unlike most other categories, isn’t naturally derived from item titles. The “MJF & Adam Cole” category was assigned to items that are obviously related to both MJF and Adam Cole, including “Better Than You BAY BAY’ and “Double Clothesline” items, despite those item titles only indicating “MJF” and not “Adam Cole”. MJF and Adam Cole, individually, weren’t given credit for those items; only their combined “MJF & Adam Cole” category was credited. Individually, MJF’s reverse rank value for the month was 615 and Adam Cole’s was 592. If you prefer to think of it this way, you could add those values to the 1951 calculated below for their combined category, which, counting it that way, they would both individually rank #4 for ShopAEW.

ShopAEW – Categories

1. CM Punk (Items in top 10 daily: 49) [reverse rank value: 5165]
2. AEW (14) [3596]
3. Orange Cassidy (32) [2650]
4. CM Punk & FTR (27) [2219]
5. The Acclaimed (15) [2165]
6. MJF & Adam Cole (39) [1951]
7. Bullet Club Gold (38) [1807]
8. Bryan Danielson (7) [1369]
9. Sting (16) [1351]
10. The Elite (17) [1336]

ShopAEW – Items

1. MJF – Better Than You BAY BAY (Days in top 10: 31) [reverse rank value: 1545]
2. AEW x NJPW – Bullet Club Gold (31) [1471]
3. Orange Cassidy – One Line (31) [1389]
4. CM Punk – Best in the World Ringer T-shirt (28) [1355]
5. CM Punk & FTR – The Foundation (25) [1290]
6. CM Punk – Rowdy Ringer T-shirt (19) [1273]
7. The Elite – Golden Elite (17) [822]
8. The Acclaimed – Scissor Me Daddy Ass (15) [1181]
9. CM Punk Best In The World Lightweight Jacket – Double Sided (2 Week Pre-Order, E… (14) [664]
10. Sting (Retro USA) AEW Micro Brawler (Pre-Orders End July 12th 1pm ET) Ships Late… (12) [593]

PWTees – Categories

1. CM Punk (Items in top 10 daily: 36) [reverse rank value: 4070]
2. AEW (13) [2561]
3. Orange Cassidy (23) [2228]
4. MJF & Adam Cole (40) [1965]
5. CM Punk & FTR (6) [1859]
6. Bullet Club Gold (38) [1833]
7. The Acclaimed (3) [1600]
8. Sting (15) [1176]
9. The Elite (15) [1095]
10. Bryan Danielson (0) [1071]

PWTees – Items

1. MJF – Better Than You BAY BAY (Days in top 10: 31) [reverse rank value: 1545]
2. AEW x NJPW – Bullet Club Gold (31) [1451]
3. Botched Shirt (27) [1341]
4. Mystery Grab Bag Adult Shirt (27) [1328]
5. CM Punk – Best in the World Ringer T-shirt (24) [1287]
6. Orange Cassidy – One Line (23) [1319]
7. The Elite – Golden Elite (15) [831]
8. Pre-Order: Katsuyori Shibata Micro Brawler® – Only Available For 2 Weeks Ends 7/… (14) [677]
9. CM Punk Best In The World Lightweight Jacket – Double Sided (2 Week Pre-Order, E… (14) [651]
10. Sting (Retro USA) AEW Micro Brawler® (Pre-Orders End July 12th 1pm ET) Ships Lat… (12) [593]

Brandon Thurston
brandon@wrestlenomics.com