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Methodology: The listings below count the instances in which any of the related items appeared among the top items on the given website within the calendar month.
Reverse rank values were counted for any item that appeared in the top 50 on a given day. An item that was #1 received 50 points for that day. An item that was #2 received 49 points, and so on.
Keep in mind these rankings are merely an estimate based on those factors. We’re making a leap in assuming that the order of top sellers on these websites actually reflects sales. There may be an automated process that drives the listings to appear the way they do, however, it’s certainly possible the order could be manually manipulated.
At least one other disadvantage of this analysis is it doesn’t give us information about the volume of actual sales generated from any of these items or wrestlers/categories. That’s an unavoidable limitation of the data available, as all we have to work with is the order of the top sellers listings.
Note for news aggregators and social media posters: Please note, if you rely on this report in an article or post, you should prominently refer to these rankings as an estimate and credit Wrestlenomics with a hyperlink to the original report.
Brandon Thurston
WWEShop – Categories (Apparel only)
1. LA Knight (Items in top 10 daily: 71) [reverse rank value: 5994]
2. John Cena (40) [5013]
3. Cody Rhodes (24) [3945]
4. Stone Cold Steve Austin (23) [2858]
5. Rhea Ripley (13) [2297]
6. Bray Wyatt (22) [1992]
7. Jey Uso (15) [1793]
8. nWo (11) [1750]
9. Roman Reigns (6) [1517]
10. Kevin Owens (21) [1198]
WWEShop – Items (Apparel only)
1. Men’s Black LA Knight YEAH! T-Shirt (Days in top 10: 30) [reverse rank value: 1444]
2. Men’s Light Blue/Orange John Cena Never Give Up T-Shirt (30) [1391]
3. Men’s Black “Stone Cold” Steve Austin 3:16 T-Shirt (22) [1262]
4. Men’s Black LA Knight Let Me Talk To Ya T-Shirt (22) [1006]
5. Men’s Black Kevin Owens I Have An Idiot Problem T-Shirt (21) [1198]
6. Men’s Black Cody Rhodes Claim Your Kingdom T-Shirt (17) [1211]
7. Men’s Black Rhea Ripley Mami’s Always On Top Photo T-Shirt (13) [1175]
8. Men’s Black nWo Retro T-Shirt (11) [1168]
9. Men’s Yellow LA Knight YEAH! T-Shirt (11) [1145]
10. Men’s Black Jey Uso Main Event T-Shirt (10) [791]
ShopAEW – Categories
1. AEW (Items in top 10 daily: 71) [reverse rank value: 5488]
2. CM Punk (42) [4280]
3. Orange Cassidy (9) [3739]
4. MJF & Adam Cole (38) [2679]
5. Bullet Club Gold (34) [1974]
6. MJF (5) [1966]
7. The Acclaimed (0) [1652]
8. Bryan Danielson (0) [1122]
9. Kenny Omega (2) [1106]
10. Blackpool Combat Club (0) [825]
ShopAEW – Items
1. AEW Live Event Mystery Grab Bag Shirt (Days in top 10: 30) [reverse rank value: 1491]
2. MJF & Adam Cole – Better Than You BAY BAY (30) [1422]
3. AEW x NJPW – Bullet Club Gold (24) [1271]
4. AEW Unrivaled Adam Page – ShopAEW Exclusive 6-Inch Figure with Bandana, Graphic … (24) [1144]
5. CM Punk – Best in the World Ringer T-shirt (20) [1237]
6. Toni Storm – Chin Up! Tits Out! (16) [765]
7. CM Punk – Best in the World Live Event Exclusive Zip-Hoodie (Double-Sided) (15) [1022]
8. Saraya (ALL IN 2023) AEW Micro Brawler (Pre-Orders End Sept. 20th 1pm ET) Ships … (14) [666]
9. Better Than You Bay Bay – MJF & Adam Cole Button-Up Dress Shirt (11) [609]
10. Bullet Club Gold – Bang Bang Gang (10) [703]
PWTees – Categories
1. CM Punk (Items in top 10 daily: 42) [reverse rank value: 4001]
2. AEW (46) [3714]
3. Orange Cassidy (4) [3113]
4. MJF & Adam Cole (30) [2055]
5. Bullet Club Gold (25) [1930]
6. MJF (5) [1633]
7. The Acclaimed (0) [1218]
8. Adam Cole (18) [1056]
9. Bryan Danielson (0) [892]
10. Kenny Omega (0) [866]
PWTees – Items
1. AEW Live Event Mystery Grab Bag Shirt (Days in top 10: 30) [reverse rank value: 1494]
2. MJF & Adam Cole – Better Than You BAY BAY (30) [1410]
3. AEW x NJPW – Bullet Club Gold (20) [1247]
4. CM Punk – Best in the World Ringer T-shirt (20) [1190]
5. Toni Storm – Chin Up! Tits Out! (16) [750]
6. CM Punk – Best in the World Live Event Exclusive Zip-Hoodie (Double-Sided) (15) [936]
7. Saraya (ALL IN 2023) AEW Micro Brawler® (Pre-Orders End Sept. 20th 1pm ET) Ships… (14) [668]
8. The Major Wrestling Figure Podcast Collectors Box – Only 500 Boxes Available! (P… (14) [662]
9. Mystery Grab Bag Adult Shirt (11) [1125]
10. Better Than You Bay Bay – MJF & Adam Cole Button-Up Dress Shirt (11) [597]
Brandon Thurston has written about wrestling business since 2015. He operates and owns Wrestlenomics.