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Methodology: The listings below count the instances in which any of the related items appeared among the top items on the given website within the calendar month.
Reverse rank values were counted for any item that appeared in the top 50 on a given day. An item that was #1 received 50 points for that day. An item that was #2 received 49 points, and so on.
Keep in mind these rankings are merely an estimate based on those factors. We’re making a leap in assuming that the order of top sellers on these websites actually reflects sales. There may be an automated process that drives the listings to appear the way they do, however, it’s certainly possible the order could be manually manipulated.
At least one other disadvantage of this analysis is it doesn’t give us information about the volume of actual sales generated from any of these items or wrestlers/categories. That’s an unavoidable limitation of the data available, as all we have to work with is the order of the top sellers listings.
Note for news aggregators and social media posters: Please note, that if you rely on this report in an article or post, you should prominently refer to these rankings as an estimate. Please credit Wrestlenomics with a hyperlink to the original report.
Brandon Thurston
WWEShop – Categories (apparel only)
1. LA Knight (Items in top 10 daily: 100) [reverse rank value: 7002]
2. John Cena (48) [5563]
3. Cody Rhodes (8) [5177]
4. Stone Cold Steve Austin (34) [3642]
5. Jey Uso (30) [2149]
6. Roman Reigns (15) [2147]
7. Rhea Ripley (8) [2112]
8. nWo (18) [1823]
9. Eddie Guerrero (2) [1295]
10. Scott Hall (5) [1104]
WWEShop – Items (apparel only)
1. Men’s Black LA Knight YEAH! T-Shirt (Days in top 10: 31) [reverse rank value: 1486]
2. Men’s Light Blue/Orange John Cena Never Give Up T-Shirt (31) [1453]
3. Men’s Yellow LA Knight YEAH! T-Shirt (29) [1317]
4. Men’s Black Jey Uso Main Event T-Shirt (27) [1411]
5. Men’s Black “Stone Cold” Steve Austin 3:16 T-Shirt (26) [1312]
6. Men’s Black LA Knight Let Me Talk To Ya T-Shirt (25) [1345]
7. Men’s Black nWo Retro T-Shirt (18) [1211]
8. Men’s Black Roman Reigns Greatness Amongst You GOAT T-Shirt (11) [734]
9. Men’s Black John Cena Red, White & Blue T-Shirt (10) [921]
10. Men’s Black Rhea Ripley Mami’s Always On Top Photo T-Shirt (8) [1183]
ShopAEW – Categories
1. MJF & Adam Cole (Items in top 10 daily: 64) [reverse rank value: 4604]
2. Orange Cassidy (2) [2608]
3. AEW (22) [2530]
4. Bullet Club Gold (28) [1806]
5. Adam Copeland (32) [1538]
6. The Acclaimed (0) [1287]
7. MJF (1) [1077]
8. Toni Storm (2) [1072]
9. Jade Cargill (18) [930]
10. Prince Nana (9) [865]
ShopAEW – Items
1. AEW Live Event Mystery Grab Bag Shirt (Days in top 10: 22) [reverse rank value: 1079]
2. MJF & Adam Cole – Better Than You BAY BAY (22) [1007]
3. AEW x NJPW – Bullet Club Gold (22) [978]
4. Adam Copeland – Rated R Era (20) [967]
5. ShopAEW Exclusive Jade Cargill – All Elite Wrestling – 6-Inch Jade Cargill – Unr… (18) [930]
6. MJF & Adam Cole – Better Than You Bay Bay – 2 Weeks Only (New York Exclusive, Fr… (17) [785]
7. MJF & Adam Cole – Better Than You Bay Bay – 2 Weeks Only (Chicago Exclusive, Fro… (14) [717]
8. Paul Wight (Captain Insano) AEW Micro Brawler (Pre-Orders End Oct. 18th 1pm ET) … (13) [626]
9. Adam Copeland – Feature Presentation (12) [571]
10. Prince Nana – Swerve When I Drive (9) [865]
PWTees – Categories
1. Adam Cole (Items in top 10 daily: 36) [reverse rank value: 3480]
2. Orange Cassidy (2) [2188]
3. AEW (22) [1898]
4. Bullet Club Gold (26) [1727]
5. Adam Copeland (33) [1562]
6. The Acclaimed (0) [1074]
7. MJF & Adam Cole (22) [1028]
8. Toni Storm (1) [949]
9. Prince Nana (7) [812]
10. MJF (0) [717]
PWTees – Items
1. AEW Live Event Mystery Grab Bag Shirt (Days in top 10: 22) [reverse rank value: 1074]
2. MJF & Adam Cole – Better Than You BAY BAY (22) [986]
3. AEW x NJPW – Bullet Club Gold (22) [954]
4. Adam Copeland – Rated R Era (21) [1004]
5. MJF & Adam Cole – Better Than You Bay Bay – 2 Weeks Only (New York Exclusive, Fr… (18) [817]
6. Paul Wight (Captain Insano) AEW Micro Brawler® (Pre-Orders End Oct. 18th 1pm ET)… (14) [670]
7. Adam Copeland – Feature Presentation (12) [558]
8. MJF & Adam Cole – Better Than You Bay Bay – 2 Weeks Only (Chicago Exclusive, Fro… (11) [730]
9. Pre-Order: Diamond Dallas Page (Retro) Micro Brawler® – Only Available For 2 Wee… (11) [525]
10. Prince Nana – Swerve When I Drive (7) [812]
Top categories 2023 year-to-date (Jan 1 to Oct 31, 2023)
WWEShop (apparel only)
1. Cody Rhodes (Items in top 10 daily: 350) [reverse rank value: 47,531]
2. Stone Cold Steve Austin (216) [33,613]
3. Roman Reigns (206) [31,962]
4. John Cena (258) [29,956]
5. LA Knight (338) [28,887]
6. nWo (167) [21,092]
7. Eddie Guerrero (72) [19,547]
8. Rhea Ripley (132) [17,407]
9. WWE (176) [16,537]
10. The Usos (112) [13,683]
ShopAEW
1. AEW (Items in top 10 daily: 282) [reverse rank value: 37,444]
2. CM Punk (236) [32,669]
3. The Acclaimed (201) [25,927]
4. Orange Cassidy (130) [19,161]
5. The Elite (140) [17,148]
6. Kenny Omega (95) [14,936]
7. MJF & Adam Cole (204) [12,412]
8. FTR (98) [12,358]
9. MJF (62) [11,942]
10. Danhausen (60) [10,419]
Brandon Thurston has written about wrestling business since 2015. He operates and owns Wrestlenomics.