Because of a coding error, data wasn’t collected for ShopAEW or PWTees for November. Data is being collected for December and we’ll put out a report for those shops when the current month is complete. Alerts have been added to the code to avoid missing data in the future.
Note for news aggregators and social media posters: Please note, that if you rely on this report in an article or post, you should prominently refer to these rankings as an estimate. Please credit Wrestlenomics with a hyperlink to the original report. If you don’t do this I might annoyingly reply to your engagement tweet about this data with a screenshot of this note.
Methodology: The listings below count the instances in which any of the related items appeared among the top items on the given website within the calendar month.
Reverse rank values were counted for any item that appeared in the top 50 on a given day. An item that was #1 received 50 points for that day. An item that was #2 received 49 points, and so on.
Keep in mind these rankings are merely an estimate based on those factors. We’re leaping assuming that the order of top sellers on these websites reflects sales. There may be an automated process that drives the listings to appear the way they do, however, it’s certainly possible the order could be manually manipulated.
At least one other disadvantage of this analysis is it doesn’t give us information about the volume of actual sales generated from any of these items or wrestlers/categories. That’s an unavoidable limitation of the data available, as all we have to work with is the order of the top sellers listings.
NOVEMBER 2023
WWEShop – Categories
1. LA Knight (Items in top 10 daily: 68) [reverse rank value: 6,346]
2. Cody Rhodes (33) [6,078]
3. Jey Uso (57) [4,408]
4. John Cena (23) [3,672]
5. Stone Cold Steve Austin (26) [3,515]
6. Bray Wyatt (15) [1,679]
7. Rhea Ripley (3) [1,631]
8. WWE (10) [1,375]
9. Roman Reigns (11) [1,199]
10. Judgment Day (14) [1,039]
WWEShop – Items
1. Men’s Black LA Knight YEAH! T-Shirt (Days in top 10: 29) [reverse rank value: 1,347]
2. Men’s Black Jey Uso Main Event T-Shirt (28) [1,388]
3. Men’s Ripple Junction Black/Blue The Rock vs. ”Stone Cold” Steve Austin Ugly H… (22) [1,151]
4. Men’s Black LA Knight Let Me Talk To Ya T-Shirt (21) [1,296]
5. Men’s Light Blue/Orange John Cena Never Give Up T-Shirt (21) [1,284]
6. Men’s Yellow LA Knight YEAH! T-Shirt (14) [1,132]
7. Men’s Black Cody Rhodes Claim Your Kingdom Flames T-Shirt (12) [1,151]
8. Men’s Black Roman Reigns Greatness Amongst You GOAT T-Shirt (11) [757]
9. Men’s Blue Jey Uso Yeet T-Shirt (11) [701]
10. Men’s Black Cody Rhodes Claim Your Kingdom Flames Sleeveless Hoodie (11) [585]
JAN 2023 TO NOV 2023
WWEShop – Categories
1. Cody Rhodes (Items in top 10 daily: 367) [reverse rank value: 51,671]
2. Stone Cold Steve Austin (242) [37,128]
3. LA Knight (406) [35,233]
4. John Cena (281) [33,628]
5. Roman Reigns (217) [33,161]
6. nWo (171) [22,132]
7. WWE (208) [21,381]
8. Eddie Guerrero (75) [20,135]
9. Rhea Ripley (135) [19,038]
10. The Usos (112) [13,704]
WWEShop – Items
1. Men’s Black nWo Retro T-Shirt (Days in top 10: 154) [reverse rank value: 12,750]
2. Men’s Black LA Knight YEAH! T-Shirt (146) [7,195]
3. Men’s Black Seth Freakin Rollins Whoa Ohh Ohh T-Shirt (122) [7,902]
4. Men’s Black Cody Rhodes Undeniable T-Shirt (98) [6,675]
5. Men’s Yellow LA Knight YEAH! T-Shirt (94) [6,194]
6. Men’s Black Rhea Ripley She’s My Mami T-Shirt (92) [8,200]
7. Men’s Light Blue/Orange John Cena Never Give Up T-Shirt (89) [4,515]
8. Men’s Black Stone Cold Steve Austin 3:16 T-Shirt (87) [7,973]
9. Men’s Black John Cena 20 Years Never Give Up T-Shirt (85) [7,406]
10. Men’s Black LA Knight Let Me Talk To Ya T-Shirt (68) [3,647]