Audience composition: Income and education demographics for WWE, AEW, Impact, New Japan, WOW

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Median household income

The U.S. Census Bureau reported the median household income for the national population was $74,580 in 2022. All wrestling programs we have data for have a lower median income than that, with viewers of AEW Dynamite the highest, at $61,500.

This data reflects live and same-day viewership on traditional TV for January to November 2023.

  • Impact Wrestling (AXS TV): $37,600
  • New Japan Pro Wrestling (AXS TV): $41,700
  • Women of Wrestling (CBS Media Ventures): $42,800
  • WWE Smackdown (Fox/FS1): $47,900
  • WWE NXT (USA Network): $48,900
  • AEW Collision (TNT): $51,200
  • WWE Raw (USA Network): $54,300
  • AEW Rampage (TNT): $59,700
  • AEW Dynamite (TBS): $61,500

Head of household education level

The three leading programs for viewers in homes where the head of household had four or more years of college were the three AEW shows, Rampage (25%), Collision (24%), and Dynamite (24%).

Census data says 38% of people in the U.S. over the age of 25 have completed a Bachelor’s degree or higher in 2022. That’s not like-to-like with head of household education level, but the closest I could find.

Again, this data reflects live and same-day viewership on traditional TV for January to November 2023. The programs are listed below in alphabetical order.

AEW Collision (TNT)

  • 1-3 years high school: 10%
  • 4 years HS/Graduate: 35%
  • 1-3 years college:  31%
  • 4+ years college: 24%

AEW Dynamite (TBS)

  • 1-3 years high school: 9%
  • 4 years HS/Graduate: 35%
  • 1-3 years college: 31%
  • 4+ years college: 24%

AEW Rampage (TNT)

  • 1-3 years high school: 9%
  • 4 years HS/Graduate: 34%
  • 1-3 years college: 31%
  • 4+ years college: 25%

Impact Wrestling (AXS TV)

  • 1-3 years high school: 10%
  • 4 years HS/Graduate: 39%
  • 1-3 years college: 43%
  • 4+ years college: 8%

New Japan Pro Wrestling (AXS TV)

  • 1-3 years high school: 13%
  • 4 years HS/Graduate: 41%
  • 1-3 years college: 36%
  • 4+ years college: 10%

Women of Wrestling (CBS Media Ventures)

  • 1-3 years high school: 12%
  • 4 years HS/Graduate: 36%
  • 1-3 years college: 33%
  • 4+ years college: 19%

WWE NXT (USA Network)

  • 1-3 years high school: 14%
  • 4 years HS/Graduate: 40%
  • 1-3 years college: 27%
  • 4+ years college: 19%

WWE Raw (USA Network)

  • 1-3 years high school: 13%
  • 4 years HS/Graduate: 39%
  • 1-3 years college: 29%
  • 4+ years college: 20%

WWE Smackdown (Fox/FS1)

  • 1-3 years high school: 14%
  • 4 years HS/Graduate: 40%
  • 1-3 years college: 28%
  • 4+ years college: 18%

brandon@wrestlenomics.com

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