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brandon@wrestlenomics.com

Methodology: The listings below count the instances in which any of the related items appeared among the top items on the given website within the calendar month.

Reverse rank values were counted for any item that appeared in the top 50 on a given day. An item that was #1 received 50 points for that day. An item that was #2 received 49 points, and so on.

Keep in mind these rankings are merely an estimate based on those factors. We’re leaping assuming that the order of top sellers on these websites reflects sales. There may be an automated process that drives the listings to appear the way they do, however, it’s possible the order could be manually manipulated.

At least one other disadvantage of this analysis is it doesn’t give us information about the volume of actual sales generated from any of these items or wrestlers/categories. That’s an unavoidable limitation of the data available, as all we have to work with is the order of the top sellers’ listings.

WWEShop (apparel only) – Categories

1. WWE (Items in top 10 daily: 67) [reverse rank value:5,462]
2. Cody Rhodes (40) [5,119]
3. Roman Reigns (36) [4,328]
4. Jey Uso (19) [4,160]
5. CM Punk (15) [3,925]
6. Stone Cold Steve Austin (28) [3,392]
7. The Rock (13) [1,780]
8. Randy Orton (11) [1,204]
9. Rhea Ripley (6) [1,053]
10. Seth Freakin Rollins (4) [863]

WWEShop (apparel only) – Items

1. Men’s Black Roman Reigns Levels Above Pullover Hoodie (Days in top 10: 16) [reverse rank value:1,259]
2. Men’s White/Black CM Punk Best In The World Ringer T-Shirt (13) [1,224]
3. Men’s Black Jey Uso Yeet T-Shirt (12) [1,134]
4. Men’s Tan Randy Orton Strike First Viper Bolt T-Shirt (9) [900]
5. Men’s Black Cody Rhodes Claim Your Kingdom Pharaoh T-Shirt (8) [1,022]
6. Men’s Blue Jey Uso Yeet T-Shirt (6) [794]
7. Men’s Black Rhea Ripley Mami’s Always On Top Photo T-Shirt (6) [770]
8. Men’s Black Roman Reigns Levels Above T-Shirt (5) [970]
9. Men’s Black The Rock The People’s Champ T-Shirt (5) [944]
10. Men’s Black The Rock Slap T-Shirt (5) [488]

ShopAEW – Categories

1. Sting (Items in top 10 daily: 85) [reverse rank value:10,917]
2. AEW (70) [9,814]
3. Will Ospreay (40) [2,396]
4. Mercedes Moné (31) [1,749]
5. Kazuchika Okada (16) [1,574]
6. Swerve Strickland (7) [1,239]
7. Bullet Club Gold (0) [791]
8. Adam Copeland (3) [763]
9. Briscoe Brothers (0) [523]
10. Toni Storm (0) [462]

ShopAEW – Items

1. AEW ALL IN LONDON August 27 2023 Blu-ray 2-Disc Set (Days in top 10: 30) [reverse rank value:1,412]
2. Will Ospreay – BRUV (21) [1,242]
3. Will Ospreay – Billy (19) [1,154]
4. Sting – Split (16) [1,231]
5. Sting – Thank You (Double-Sided) (14) [934]
6. Mercedes Moné – Mo Moné, No Problems (14) [808]
7. Pre-Order: Sting (Crow) AEW Micro Brawler (Pre-Orders End Mar. 13th, 1pm ET) Shi… (13) [646]
8. Sting – Final Encounter (12) [1,054]
9. Pre-Order: AEW Brawler Buddies Stuffed Plush Sting – 21″ Tall (Pre-Orders End Ma… (12) [609]
10. Sting – 3 Sting Moon (11) [912]

PWTees – Categories

1. Sting (Items in top 10 daily: 82) [reverse rank value:7,801]
2. AEW (21) [3,153]
3. Mercedes Moné (22) [2,412]
4. Kazuchika Okada (26) [1,759]
5. Will Ospreay (14) [1,448]
6. Bullet Club (0) [756]
7. Mystery Micro Brawler Overstock Grab Bag (3) [733]
8. Danhausen (3) [700]
9. Bullet Club Gold (3) [453]
10. Swerve Strickland (5) [391]

PWTees – Items

1. Will Ospreay – BRUV (Days in top 10: 14) [reverse rank value:1,090]
2. Sting – Final Encounter (14) [986]
3. Kazuchika Okada – Forecast (14) [931]
4. Pre-Order: AEW Brawler Buddies® Stuffed Plush Sting – 21″ Tall (Pre-Orders End M… (14) [689]
5. Fundraiser: Freelance Wrestling 10 Year Anniversary Bundle (Pre-Orders End April… (13) [924]
6. Pre-Order: Sting (Crow) AEW Micro Brawler® (Pre-Orders End Mar. 13th, 1pm ET) Sh… (13) [650]
7. Kazuchika Okada – Downpour (12) [828]
8. Sting – Split (11) [1,078]
9. Sting – 3 Sting Moon (11) [776]
10. Pre-Order: Mercedes Moné AEW Micro Brawler® (Pre-Orders End April 3rd, 1pm ET) S… (11) [548]