Methodology: The listings below count the instances in which any of the related items appeared among the top items on the given website within the calendar month.
Reverse rank values were counted for any item that appeared in the top 50 on a given day. An item that was #1 received 50 points for that day. An item that was #2 received 49 points, and so on.
Keep in mind these rankings are merely an estimate based on those factors. We’re leaping assuming that the order of top sellers on these websites reflects sales. There may be an automated process that drives the listings to appear the way they do, however, it’s possible the order could be manually manipulated.
At least one other disadvantage of this analysis is it doesn’t give us information about the volume of actual sales generated from any of these items or wrestlers/categories. That’s an unavoidable limitation of the data available, as all we have to work with is the order of the top sellers’ listings.
Note to aggregators and others sharing this report: These reports are often inappropriately relayed to audiences as if these are definitive merchandise sales records, which they are not. If you rely on this report, you should make it prominently clear that this report is an estimate.
How accurate is this method compared to what the companies themselves have disclosed? Compare WWE’s 2023 and 2024 rankings and PWTees’ 2023 rankings (they haven’t yet announced 2024 rankings) to our own reports over the same timelines.
Update: ShopAEW rankings have been added.
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WWEShop (apparel only) – Categories
1. Jey Uso (Items in top 10 daily: 33) [reverse rank value: 8,005]
2. Roman Reigns (60) [5,720]
3. CM Punk (33) [3,856]
4. Cody Rhodes (17) [2,746]
5. John Cena (15) [2,163]
6. Rhea Ripley (21) [1,627]
7. WWE (25) [1,458]
8. Stone Cold Steve Austin (6) [1,256]
9. The Rock (7) [1,160]
10. Bray Wyatt (5) [894]
WWEShop (apparel only) – Items
1. Men’s Black Roman Reigns OTC T-Shirt (Days in top 10: 14) [reverse rank value: 1,159]
2. Men’s Black Roman Reigns OTC Pullover Hoodie (13) [1,083]
3. Men’s WWE Red John Cena Farewell Tour T-Shirt (10) [1,092]
4. Men’s Black Roman Reigns OTC Yeet T-Shirt (8) [798]
5. Men’s Pink Jey Uso Yeet T-Shirt (5) [977]
6. Men’s WWE Authentic Red/White Jey Uso Yeet Pullover Hoodie (4) [860]
7. Men’s Ripple Junction Navy/White Cody Rhodes American Nightmare Holiday Sweater (4) [193]
8. Men’s Ripple Junction White Jey Uso Yeet Ringer T-Shirt (4) [171]
9. Men’s Black “Stone Cold” Steve Austin Vintage Punk T-Shirt (4) [170]
10. Men’s Ripple Junction Black The Rock Brahma Bull Baseball Jersey (4) [170]
ShopAEW – Categories
1. AEW (Items in top 10 daily: 46) [reverse rank value: 6,825]
2. DC x AEW (50) [3,778]
3. Outrunners (27) [3,156]
4. Will Ospreay (25) [2,980]
5. Jon Moxley (9) [1,857]
6. Orange Cassidy (12) [1,715]
7. The Hurt Syndicate (26) [1,309]
8. Darby Allin (4) [1,214]
9. Jay White (7) [1,061]
10. Private Party (12) [938]
ShopAEW – Items
1. DC x AEW – AEW Origins Comic Book (24 Pages) (Days in top 10: 30) [reverse rank value: 1,476]
2. The Hurt Syndicate – Best for Business (26) [1,309]
3. Will Ospreay – Billy Goat FC Jersey (Ready To Ship) (19) [967]
4. AEW Brawler Buddies Stuffed Plush Orange Cassidy – 21″ Tall (13) [763]
5. The Outrunners – Miami Muscle (12) [930]
6. The Outrunners – Embroidered Fanny Pack (11) [996]
7. DC x AEW – Crossover (10) [657]
8. AEW Double or Nothing May. 26, 2024 Blu-ray Disc (9) [848]
9. Jay White – King Me (7) [1,037]
10. Jon Moxley – The King is Dead, Long Live the King (7) [968]
PWTees – Categories
1. Bullet Club (Items in top 10 daily: 7) [reverse rank value: 1,856]
2. AEW (14) [1,807]
3. Joe Hendry (25) [1,385]
4. DC x AEW (14) [1,323]
5. PWT Icons (14) [1,055]
6. Outrunners (6) [932]
7. Officially Licensed Silent Bob (3) [509]
8. The Hurt Syndicate (3) [426]
9. Officially Licensed Jay (1) [422]
10. Will Ospreay (0) [408]
PWTees – Items
1. Joe Hendry I Believe in Joe Hendry (Days in top 10: 25) [reverse rank value: 1,284]
2. We Love Bey (22) [1,339]
3. DC x AEW – AEW Origins Comic Book (24 Pages) (14) [980]
4. AEW Brawler Buddies® Stuffed Plush Orange Cassidy – 21″ Tall (9) [818]
5. PRE-SALE: Six on the Beach Logo Pullover Hoodie (Double-Sided) (8) [659]
6. Pre-Order: Joe Hendry Micro Brawler® – (45% Off Black Friday – Coupon Added At C… (8) [393]
7. Mystery Micro Brawler Overstock Grab Bag (Free USA Shipping) (7) [344]
8. PWT Icons – Rowdy Roddy Piper – Rowdy (ONLY 25 MADE, Numbered 1-25) (7) [343]
9. PWT Icons – Eddie Guerrero – Latino Heat (ONLY 25 MADE, Numbered 1-25) (7) [335]
10. Kliq (7) [313]