Methodology: The listings below count the instances in which any of the related items appeared among the top items on the given website within the calendar month.
Reverse rank values were counted for any item that appeared in the top 50 on a given day. An item that was #1 received 50 points for that day. An item that was #2 received 49 points, and so on.
Keep in mind these rankings are merely an estimate based on those factors. We’re leaping assuming that the order of top sellers on these websites reflects sales. There may be an automated process that drives the listings to appear the way they do, however, it’s possible the order could be manually manipulated.
At least one other disadvantage of this analysis is it doesn’t give us information about the volume of actual sales generated from any of these items or wrestlers/categories. That’s an unavoidable limitation of the data available, as all we have to work with is the order of the top sellers’ listings.
Note to aggregators and others sharing this report: These reports are often inappropriately relayed to audiences as if these are definitive merchandise sales records, which they are not. If you rely on this report, you should make it prominently clear that this report is an estimate.
When reading these estimates, it should be noted that Fightful has repeatedly reported, as recently as last month, that Cody Rhodes is the top seller among WWE personalities for Fanatics, which handles both WWE’s online and venue merchandise sales.
===
Merchandise rankings estimate: Sep 1 to Sep 30, 2024
WWEShop (apparel only) – Categories
1. Jey Uso (Items in top 10 daily: 57) [reverse rank value: 7,757]
2. CM Punk (35) [5,931]
3. Roman Reigns (37) [3,930]
4. John Cena (25) [3,614]
5. Cody Rhodes (23) [2,923]
6. LA Knight (7) [1,571]
7. Stone Cold Steve Austin (2) [1,429]
8. Rhea Ripley (9) [1,247]
9. Randy Orton (9) [904]
10. Bray Wyatt (3) [562]
WWEShop (apparel only) – Items
1. Men’s Black Roman Reigns OTC T-Shirt (Days in top 10: 26) [reverse rank value: 1,312]
2. Men’s Black Terror Twins T-Shirt (20) [1,242]
3. Men’s WWE Red John Cena Farewell Tour T-Shirt (18) [1,215]
4. Cody Rhodes Deluxe Replica Entrance Full-Snap Jacket (12) [1,009]
5. Men’s Black Roman Reigns OTC Pullover Hoodie (10) [731]
6. Men’s White Jey Uso Yeet T-Shirt (9) [1,155]
7. Men’s Pink Jey Uso Yeet T-Shirt (9) [576]
8. Men’s Black Jey Uso Yeet T-Shirt (8) [1,099]
9. Men’s White/Black CM Punk Best In The World Ringer T-Shirt (5) [1,073]
10. Men’s Black LA Knight Crossing The Delaware T-Shirt (5) [865]
ShopAEW – Categories
1. AEW (Items in top 10 daily: 49) [reverse rank value: 7,513]
2. Will Ospreay (65) [5,730]
3. Outrunners (40) [2,821]
4. Hangman Adam Page (21) [2,612]
5. Bryan Danielson (14) [2,310]
6. Darby Allin (11) [1,765]
7. Mariah May (1) [1,413]
8. Jamie Hayter (14) [1,276]
9. The Conglomeration (8) [1,104]
10. Rob Schamberger (19) [857]
ShopAEW – Items
1. Limited Edition – Will Ospreay Aerial Assassin – Assassin’s Creed Shadows x AEW … (Days in top 10: 24) [reverse rank value: 1,144]
2. Will Ospreay – Billy Goat FC Jersey (Ready To Ship) (23) [1,204]
3. The Outrunners – Miami Muscle (18) [1,211]
4. Outrunners – Meat Spin (16) [743]
5. Pre-Order: Jamie Hayter AEW Micro Brawler (Pre-Orders End Sept. 20th, 1pm ET) Sh… (14) [656]
6. Original AEW Logo T-shirt (11) [1,088]
7. Limited Edition – Will Ospreay Aerial Assassin – Assassin’s Creed Shadows x AEW … (11) [965]
8. Top Rope Tuesday Limited Edition Darby Allin – Transplant (Only Available Until … (10) [545]
9. Hikaru Shida – The Ace of the Division (9) [765]
10. Hangman Adam Page – House on Fire (7) [498]
PWTees – Categories
1. Joe Hendry (Items in top 10 daily: 44) [reverse rank value: 2,985]
2. Will Ospreay (28) [2,655]
3. Outrunners (25) [2,421]
4. AEW (12) [2,117]
5. Bullet Club (3) [1,347]
6. Jamie Hayter (14) [890]
7. Hangman Adam Page (4) [754]
8. Bryan Danielson (4) [630]
9. PWT Icons (12) [612]
10. Mariah May (4) [610]
PWTees – Items
1. Joe Hendry – I Believe in Joe Hendry (Days in top 10: 30) [reverse rank value: 1,448]
2. The Outrunners – Miami Muscle (15) [1,053]
3. Pre-Order: Jamie Hayter AEW Micro Brawler® (Pre-Orders End Sept. 20th, 1pm ET) S… (14) [697]
4. Limited Edition – Will Ospreay Aerial Assassin – Assassin’s Creed Shadows x AEW … (13) [640]
5. Joe Hendry – He Appears (12) [1,019]
6. Will Ospreay – Billy Goat FC Jersey (Ready To Ship) (10) [849]
7. The Outrunners – Runnin’ Wild (7) [609]
8. The Man (7) [327]
9. Matchup Monday – Swerve Strickland vs Hangman Adam Page – AEW ALL OUT 2024 LIMIT… (7) [325]
10. Animated Dragon Yin Yang (7) [302]
====
Year-to-date merchandise rankings estimate: Jan 1 to Sep 30, 2024
WWEShop (apparel only) – Categories
1. CM Punk (Items in top 10 daily: 448) [reverse rank value: 51,142]
2. Jey Uso (372) [45,643]
3. Cody Rhodes (253) [37,276]
4. Roman Reigns (247) [30,957]
5. Stone Cold Steve Austin (97) [16,428]
6. WWE (161) [15,576]
7. Randy Orton (97) [13,770]
8. John Cena (71) [12,446]
9. Bray Wyatt (61) [12,303]
10. Rhea Ripley (62) [9,472]
WWEShop (apparel only) – Items
1. Men’s Black Jey Uso Yeet T-Shirt (Days in top 10: 145) [reverse rank value: 10,431]
2. Men’s Black Return of CM Punk T-Shirt (122) [9,805]
3. Men’s White/Black CM Punk Best In The World Ringer T-Shirt (114) [9,040]
4. Men’s Black Roman Reigns Levels Above Pullover Hoodie (61) [4,584]
5. Men’s Tan Randy Orton Strike First Viper Bolt T-Shirt (52) [6,882]
6. Men’s WWE Red John Cena Farewell Tour T-Shirt (52) [3,259]
7. Men’s Black Return of CM Punk Full-Zip Hoodie (51) [5,473]
8. Men’s Black Roman Reigns OTC T-Shirt (51) [2,547]
9. Men’s White Jey Uso Yeet T-Shirt (50) [6,867]
10. Men’s Black Cody Rhodes Claim Your Kingdom Pharaoh T-Shirt (48) [3,701]
ShopAEW – Categories
1. AEW (Items in top 10 daily: 530) [reverse rank value: 60,912]
2. Will Ospreay (222) [25,143]
3. Swerve Strickland (45) [10,407]
4. ROH (108) [10,063]
5. MJF (93) [8,574]
6. Sting (9) [5,528]
7. Mercedes Moné (38) [5,383]
8. Rob Schamberger (102) [5,267]
9. Toni Storm (47) [4,871]
10. Hangman Adam Page (33) [4,845]
ShopAEW – Items
1. AEW ALL IN LONDON August 27 2023 Blu-ray 2-Disc Set (Days in top 10: 83) [reverse rank value: 6,722]
2. Original AEW Logo T-shirt (61) [5,120]
3. Will Ospreay – Billy Goat FC Jersey (Ready To Ship) (57) [3,098]
4. AEW Worlds End Dec. 30, 2023 Blu-ray Disc (51) [3,384]
5. AEW Full Gear Nov. 18, 2023 Blu-ray Disc (50) [3,473]
6. AEW WrestleDream Oct. 1, 2023 Blu-ray Disc (45) [2,352]
7. Will Ospreay – BRUV (43) [5,084]
8. AEW Dynasty Apr. 21, 2024 Blu-ray Disc (43) [2,088]
9. AEW Revolution Mar. 3, 2024 Blu-ray Disc (40) [1,945]
10. MJF – The Wolf of Wrestling V2 (37) [2,859]
PWTees – Categories
1. AEW (Items in top 10 daily: 133) [reverse rank value: 16,339]
2. Bullet Club (66) [12,696]
3. Joe Hendry (140) [9,139]
4. Will Ospreay (64) [7,423]
5. Outrunners (25) [3,256]
6. MJF (24) [3,062]
7. ROH (30) [3,043]
8. Toni Storm (31) [2,819]
9. Rob Schamberger (26) [2,384]
10. Briscoes (1) [2,295]
PWTees – Items
1. Joe Hendry – I Believe in Joe Hendry (Days in top 10: 80) [reverse rank value: 3,905]
2. Micro Brawlers® Official Embossed Plastic Protector 5-Pack ($2.99 Each) (36) [2,917]
3. Joe Hendry – He Appears (35) [2,890]
4. Bullet Club (32) [4,842]
5. AEW Dynasty Apr. 21, 2024 Blu-ray Disc (30) [1,644]
6. Will Ospreay – Billy Goat FC Jersey (Ready To Ship) (28) [1,853]
7. Joe Hendry – Tuesdays AND Thursdays (25) [2,344]
8. AEW WrestleDream Oct. 1, 2023 Blu-ray Disc (23) [1,394]
9. Demolition w/ Masks Micro Brawler® Tag Team 2-Pack – Only 500 Available (Ready t… (20) [1,538]
10. Wrestling Memorabilia Raffle: Autographed Cody Rhodes Entrance Jacket (Only $1 P… (20) [1,000]