Wrestlemania earlier this month drew 40,806 individual ticket sales, generating $6.2 million for the two-day event on April 10 and 11 at Raymond James Stadium in Tampa, Florida.
The first night was attended by 17,946 people and the second night by 18,501, according to records obtained through a request to the Tampa Sports Authority, the entity that manages the stadium.
Paid ticket sales for each night were slightly higher due to more than 3,000 tickets each night that were distributed but that didn’t ultimately reach the gates, possibly due to an overeager secondary ticket market. Saturday’s event drew 20,172 ticket sales and the second night sold 20,634.
WWE announced higher identical attendances for each night, of 25,675, and claimed both nights sold-out. Shortly before the events were held, company officials said the capacity for each night would be 25,000.
The records don’t confirm the intended capacity of the events, but if the company intended to put 25,000 tickets on sale for each night, it appears both nights of Wrestlemania fell short of selling-out.
Attendance revenues total $6.2 million, with Saturday selling $3.1 million in admission and Sunday selling $3.2 million. This calculation splits sales of two-day ticket packages evenly between the two nights.
There were 7,952 sales of two-day packages, all of which were stadium seating, as opposed to suites. Saturday sold 11,964 stadium seating tickets, for that night only. Sunday sold 12,503 stadium seating tickets specifically for that night. Although single-night and two-day sales were offered, fans could have bought separate single-night tickets and still attended either event.
An additional 256 and 179 tickets were sold for suite attendees for Saturday and Sunday, respectively.
Altogether the average price of sold tickets for both days was $190, which is well below that of recent pre-pandemic Wrestlemania events. The marquee event in 2019 had an average ticket price of somewhere between $248 and $292 based on our estimates.
The gate for this year’s two-day Wrestlemania falls short of ticket revenue from full capacity events since 2012, but still brought in more ticket revenue than Wrestlemania 27 in 2011 in Atlanta and Wrestlemania 26 in 2020 in Phoenix — although that is not adjusting for inflation.
These records don’t shed light on merchandise sales. Throughout 2019, WWE sold $10.00 in venue merchandise sales per paid attendee for all events in North America. The rate of merchandise sales for Wrestlemania might be higher with a disproportionate number of avid fans likely to attend. With an unclear portion of fans attending both events, though, an estimate of merchandise sales for this year’s Wrestlemania is more difficult.
Records from the Tampa Sports Authority may be viewed by patrons at patreon.com/wrestlenomics
EDIT: This article has been updated to correct the total number of tickets sold and the total attendance.
Brandon Thurston has written about wrestling business since 2015. He’s also worked as an independent wrestler and trainer.
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