Merchandise report: Apr 8 to Apr 14, 2023

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Here’s a new report I’m trying out, based on the daily scrapes of merchandise top sellers I’ve been collecting from WWEShop, Shop AEW, and PWTees.

The listings below count the instances in which any of the related items appeared in the top 10 on the given website within the last 7 days.

One disadvantage of this analysis is it doesn’t give us information about the volume of actual sales any of these items or wrestlers/categories are generating. That’s an unavoidable limitation of the data available, as all we have to work with is the order of the top sellers listings.

At the risk of making this analysis more complex, I added a “reverse rank value” to the entries, which weighs where in the top 10 the given item appeared; e.g., items that ranked #1 were attributed a value of 10; #2, a value of 9, and so on.

We’re also making a leap here in assuming that the order of top sellers on these websites actually reflects sales. I believe there’s an automated process that drives the listings to appear the way they do, which probably is driven by actual sales activity. It stands to reason for marketing interests that for a top sellers list to be useful toward generating sales, you’d want your actual top sellers to appear in that listing. I’ve not yet encountered evidence that the top sellers order isn’t reflective of sales activity. If anyone has any insight on this, please let me know.

I’m curious to hear feedback on this, on the formatting of this report, potential alternatives on how to present the data, whether you find this actually insightful, etc. Comment below or email me at brandon@wrestlenomics.com.

Merchandise report: Apr 8 to Apr 14, 2023

WWEShop – Categories
1. LWO (Items in top 10 daily: 15) [reverse rank value: 68]
2. Cody Rhodes (9) [44]
3. John Cena (7) [66]
4. WrestleMania (7) [59]
5. Rhea Ripley (6) [46]
6. Roman Reigns (6) [29]
7. The Usos (5) [29]
8. Seth Freakin Rollins (5) [16]
9. nWo (4) [9]
10. Rey Mysterio/Mysterios (3) [12]

WWEShop – Items
1. Men’s Black John Cena Red, White & Blue T-Shirt (Days in top 10: 7) [reverse rank value: 66]
2. Men’s Kevin Owens & Sami Zayn Black WrestleMania 39 Wrestle-Zayn-ia & KO-Mania T… (7) [59]
3. Men’s Black Eddie Guerrero LWO T-Shirt (7) [48]
4. Men’s Black Cody Rhodes American Nightmare Logo T-Shirt (7) [41]
5. Men’s Black Rhea Ripley She’s My Mami T-Shirt (6) [46]
6. Men’s Black Roman Reigns Greatness Amongst You T-Shirt (6) [29]
7. Men’s Black LWO Latino World Order T-Shirt (6) [16]
8. Men’s White The Bloodline We The Ones T-Shirt (5) [29]
9. Men’s Black Seth Freakin Rollins Whoa Ohh Ohh T-Shirt (5) [16]
10. Men’s Black nWo Retro T-Shirt (4) [9]

ShopAEW – Categories
1. FTR (Items in top 10 daily: 14) [reverse rank value: 64]
2. Blackpool Combat Club (10) [42]
3. Young Bucks (7) [70]
4. Jay White (7) [63]
5. Briscoe Brothers (7) [45]
6. The Outcasts (7) [19]
7. CM Punk (7) [18]
8. Eddie Kingston (7) [13]
9. The Acclaimed (6) [22]
10. Anna Jay (4) [19]

ShopAEW – Items
1. Young Bucks (Splatter Gear) AEW Micro Brawler Tag Team 2-Pack (Pre-Orders End Ap… (Days in top 10: 7) [reverse rank value: 70]
2. Jay White – Switch Blade Era (7) [63]
3. Jay Briscoe – Reach for the Sky (100% of Proceeds Go To Benefit The Pugh Family) (7) [45]
4. FTR – Live in Color (7) [35]
5. FTR – Declaration (7) [29]
6. The Outcasts – Saraya x Soho x Storm (7) [19]
7. CM Punk – Anthem (7) [18]
8. Eddie Kingston – Demons – AEW x Clotheslined Apparel (7) [13]
9. The Acclaimed – Scissor Me Daddy Ass (6) [22]
10. Blackpool Combat Club – Forged (6) [10]

PWTees – Categories
1. FTR (Items in top 10 daily: 12) [reverse rank value: 27]
2. Young Bucks (7) [70]
3. Jay White (7) [63]
4. Briscoe Brothers (7) [34]
5. Blackpool Combat Club (4) [28]
6. Adam Cole (4) [27]
7. Bullet Club (4) [9]
8. CM Punk (4) [4]
9. Danhausen (3) [13]
10. Anna Jay (3) [9]

PWTees – Items
1. Young Bucks (Splatter Gear) AEW Micro Brawler® Tag Team 2-Pack (Pre-Orders End A… (Days in top 10: 7) [reverse rank value: 70]
2. Jay White – Switch Blade Era (7) [63]
3. Botched Shirt (7) [56]
4. Mystery Grab Bag Adult Shirt (7) [41]
5. Jay Briscoe – Reach for the Sky (100% of Proceeds Go To Benefit The Pugh Family) (7) [34]
6. FTR – Live in Color (7) [17]
7. FTR – Declaration (5) [10]
8. Top Rope Tuesday Limited Edition Blackpool Combat Club – Splatter (Red and Black… (4) [28]
9. Adam Cole Limited Edition Bobble Brawler (Hand Numbered 1-360) (4) [27]
10. Bullet Club – BC Decade (Double-Sided) (4) [9]