Merchandise rankings estimate: May 1 to May 31, 2023

➡️ Subscribers have exclusive access to reports like this for 90 days after publishing. SIGNUP NOW.

Here’s our analysis of items and categories for the whole month of May.

I’m going to start referring to these reports as “estimates”, to make it more clear that this analysis is simply based on ranking positions on the associated eCommerce stores. As always, these lists are only as accurate as the rankings of items on those top sellers’ lists are “honest”. One can certainly imagine items being placed higher on a top sellers’ page in an effort to encourage sales. With that in mind, I continue to believe these rankings are at least somewhat reflective of actual sales. I’m working to confirm these rankings are actually accurate with those who would know.

Listings here for ShopAEW and PWTees correct for prior reports that showed incorrect results because of a coding error.

WWEShop – Categories
1. Bad Bunny (Items in top 10 daily: 53) [reverse rank value: 286]
2. LWO (52) [311]
3. Seth Freakin Rollins (27) [122]
4. Rhea Ripley (26) [156]
5. Roman Reigns (24) [150]
6. Cody Rhodes (20) [71]
7. The Usos (18) [61]
8. Damian Priest (14) [89]
9. Stone Cold Steve Austin (11) [29]
10. Sami Zayn (10) [68]

WWEShop – Items
1. Men’s Black Eddie Guerrero LWO T-Shirt (Days in top 10: 28) [reverse rank value: 145]
2. Men’s Black Rhea Ripley She’s My Mami T-Shirt (25) [155]
3. Men’s Black Seth Freakin Rollins Whoa Ohh Ohh T-Shirt (23) [98]
4. Men’s Black LWO Latino World Order T-Shirt (20) [152]
5. Men’s Black Cody Rhodes Undeniable T-Shirt (20) [71]
6. Men’s White The Bloodline We The Ones T-Shirt (18) [61]
7. Men’s Black Bad Bunny Puerto Rico T-Shirt (16) [111]
8. Men’s Black Bad Bunny Splash T-Shirt (13) [74]
9. Men’s Black Roman Reigns Life’s Not Fair T-Shirt (12) [72]
10. Men’s Black Bad Bunny Hardcore T-Shirt (8) [31]

ShopAEW – Categories
1. Britt Baker (Items in top 10 daily: 25) [reverse rank value: 173]
2. AEW (20) [139]
3. CM Punk (19) [89]
4. FTR (18) [160]
5. Adam Cole (18) [60]
6. House of Black (18) [60]
7. Orange Cassidy (17) [107]
8. Danhausen (15) [66]
9. Kenny Omega (14) [48]
10. Briscoe Brothers (13) [63]

ShopAEW – Items
1. CM Punk – Best in the World Ringer T-shirt (Days in top 10: 19) [reverse rank value: 89]
2. House of Black – Skulls (18) [60]
3. Danhausen – Carnivalhausen Poster Printhausen by Gabriel Cassata – Only 350 Avai… (15) [66]
4. FTR AEW Micro Brawler Tag Team 2-Pack (Pre-Orders End May 17th 1pm ET) Ships Lat… (14) [140]
5. Britt Baker – Battle Damage (14) [110]
6. Jay Briscoe – Reach for the Sky (100% of Proceeds Go To Benefit The Pugh Family) (13) [63]
7. Adam Cole – Bay Bay (13) [46]
8. Orange Cassidy – Special Edition Embroidered Tie Dye Denim Jacket (Pre-Orders En… (12) [73]
9. Britt Baker – Retro (11) [63]
10. Kenny Omega – Mind Control AEW Arcade (10) [39]

PWTees – Categories
1. Bullet Club (Items in top 10 daily: 37) [reverse rank value: 199]
2. AEW (22) [147]
3. Britt Baker (21) [142]
4. FTR (16) [142]
5. Orange Cassidy (14) [68]
6. Jay Lethal (11) [96]
7. Adam Cole (9) [27]
8. House of Black (8) [31]
9. Briscoe Brothers (8) [27]
10. CM Punk (7) [24]

PWTees – Items
1. Botched Shirt (Days in top 10: 28) [reverse rank value: 198]
2. Mystery Grab Bag Adult Shirt (25) [108]
3. FTR AEW Micro Brawler® Tag Team 2-Pack (Pre-Orders End May 17th 1pm ET) Ships La… (14) [140]
4. Britt Baker – Battle Damage (13) [90]
5. Jay Lethal (Black Machismo) ROH Micro Brawler® (Pre-Orders End May 31st 1pm ET) … (11) [96]
6. Bullet Club 10 Year Anniversary Special Lightweight Jacket – Double Sided (2 Wee… (9) [51]
7. Orange Cassidy – Special Edition Embroidered Tie Dye Denim Jacket (Pre-Orders En… (9) [39]
8. Britt Baker – Retro (8) [52]
9. House of Black – Skulls (8) [31]
10. Jay Briscoe – Reach for the Sky (100% of Proceeds Go To Benefit The Pugh Family) (8) [27]