TV ratings: WWE Smackdown and AEW Rampage, August 25

WWE Smackdown, Friday on Fox, featuring a tribute to Bray Wyatt and Terry Funk who both recently passed away, was watched by 2,647,000 viewers on average, including about 1,022,000 aged 18 to 49, for a 0.78 P18-49 rating.

I confirmed NFL preseason viewership was excluded from the measurement for Smackdown. Only 1% of homes were affected by preemptions for NFL preseason games, as opposed to 6% last week.

This was Smackdown’s highest in both P18-49 and total viewership since December 25, 2020, which was an episode that benefited from an NFL game as its lead-in. Excluding that episode, this is the highest total viewership and P18-49 rating for Smackdown since February 28, 2020, which averaged 2,687,000 viewers and a 0.78 demo rating.

AEW Rampage on TNT at 10 pm, was watched by 348,000 viewers on average, including about 139,000 aged 18 to 49, for a 0.11 P18-49 rating.

This week’s Smackdown was up 26% compared to last week’s total viewership of 2,094,000. Among viewers 18-49, viewership was up 41% from last week’s 0.55 rating.

This week’s Rampage was down 16% compared to last week’s total viewership of 416,000. Among viewers 18 to 49, viewership was down 18% from last week’s 0.13 rating.

Heels on Starz Primary at 10 pm, was watched by 26,000 viewers on average, including about 1,000 aged 18 to 49. As always, this is first-run viewership, only, for this episode and doesn’t include DVR or streaming viewership. First-runs so far this season have averaged 34,000.

This week’s Heels was down 32% compared to last week’s total viewership of 38,000. Among viewers 18 to 49, viewership was down 95% from last week’s 0.01 rating.

Viewer counts in thousands for this week’s episode with the difference versus the median of the last 28 days in parentheses:


P2+: 2647 (+22%)

P18-49: 1022 (+34%)

M18-49: 675 (+36%)

F18-49: 346 (+29%)

P18-34: 408 (+54%)

M18-34: 275 (+65%)

F18-34: 133 (+31%)

P35-49: 614 (+23%)

M35-49: 401 (+22%)

F35-49: 213 (+26%)

Non-P18-49: 1625 (+16%)


P2+: 348 (-14%)

P18-49: 139 (-21%)

M18-49: 84 (-30%)

F18-49: 55 (-6%)

P18-34: 34 (-31%)

M18-34: 14 (-50%)

F18-34: 21 (-12%)

P35-49: 105 (-12%)

M35-49: 71 (-21%)

F35-49: 34 (-3%)

Non-P18-49: 209 (-6%)

Most-viewed YouTube videos from Smackdown, as of 4pm today:

1. WWE pays tribute to Bray Wyatt: 1,461,572

2. WWE honors Bray Wyatt and Terry Funk with a 10-bell salute: 1,372,494

3. SmackDown’s best moments: 1,065,868

4. LA Knight gives a touching tribute to Bray Wyatt: 901,796

5. LA Knight battles Finn Bálor: 279,021

6. Cody Rhodes pays homage to Terry Funk: 216,605

7. Rey Mysterio tries to shut up Grayson Waller: 174,095

8. IYO SKY vs. Zelina Vega — WWE Women’s Title Match: 169,156

9. Butch & Holland vs. Ford & Dawkins – Terry Funk Hardcore Tag Team Match: 157,255

10. WWE celebrates the legendary career of Terry Funk: 153,723

Most-viewed YouTube videos from Rampage, as of 4pm today:

1. QTV’s Aaron Solo attempts to dethrone AEW International Champ, Orange Cassidy!: 134,770

2. All In Preview! Outcasts’ Saraya & Storm take on Women’s Champ, Shida & Baker!: 111,467

3. AAA Latin American Champ, QT Marshall, takes on Gravity in a title match!: 74,841

4. Jurassic Champion! TNT Champion, Luchasaurus, in action!: 66,031

5. What did AAA Latin American Champion, QT Marshall, have to say to to JR?: 21,293

This ratings report was written with the assistance of automated programs created by me, then manually edited.

Subscribers have exclusive access to the Wrestlenomics Viewership Spreadsheet.

Brandon Thurston

Brandon Thurston has written about wrestling business since 2015. He’s also worked as an independent wrestler and trainer.

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