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Methodology: The listings below count the instances in which any of the related items appeared among the top items on the given website within the calendar month.

Reverse rank values were counted for any item that appeared in the top 50 on a given day. An item that was #1 received 50 points for that day. An item that was #2 received 49 points, and so on.

Keep in mind these rankings are merely an estimate based on those factors. We’re making a leap in assuming that the order of top sellers on these websites actually reflects sales. There may be an automated process that drives the listings to appear the way they do, however, it’s certainly possible the order could be manually manipulated.

At least one other disadvantage of this analysis is it doesn’t give us information about the volume of actual sales generated from any of these items or wrestlers/categories. That’s an unavoidable limitation of the data available, as all we have to work with is the order of the top sellers listings.

Note for news aggregators and social media posters: I always appreciate having information we report aggregated with proper credit. Please note, if you rely on this report in an article or post, you should prominently refer to these rankings as an estimate. Please use the word, “estimate”. As much as I acknowledge fans having wars over the urge to project their faves onto the masses as part of the energy that makes the Wrestlenomics flywheel go ’round, readers shouldn’t be led to believe these are definitive rankings based on actual sales data. If your post about this report doesn’t call the rankings an “estimate” in some form, I might annoyingly reply to it with a screenshot of this note.

Brandon Thurston
brandon@wrestlenomics.com

Merchandise rankings estimate: Aug 1 to Aug 31, 2023

WWEShop – Items

1. Men’s Black LA Knight YEAH! T-Shirt (Days in top 10: 29) [reverse rank value: 1471]
2. Men’s Yellow LA Knight YEAH! T-Shirt (25) [1394]
3. Men’s Black Cody Rhodes Claim Your Kingdom Flames T-Shirt (25) [1352]
4. Men’s Black nWo Retro T-Shirt (23) [1315]
5. Men’s Black Kevin Owens I Have An Idiot Problem T-Shirt (18) [1223]
6. Men’s Black “Stone Cold” Steve Austin 3:16 T-Shirt (17) [1144]
7. Men’s Black Cody Rhodes Claim Your Kingdom T-Shirt (16) [1175]
8. Men’s Black Roman Reigns The Only One T-Shirt (13) [1116]
9. Men’s Black Edge 25 Years Done It All T-Shirt (11) [581]
10. Men’s Black Seth “Freakin” Rollins Whoa Ohh Ohh T-Shirt (9) [1067]

ShopAEW – Items

1. AEW x NJPW – Bullet Club Gold (Days in top 10: 30) [reverse rank value: 1374]
2. Orange Cassidy – One Line (27) [1250]
3. MJF – Double Clothesline! (24) [1301]
4. CM Punk – Best in the World Ringer T-shirt (22) [1244]
5. MJF & Adam Cole – Better Than You BAY BAY (19) [894]
6. CM Punk – Best in the World Trans Pride (14) [699]
7. Young Bucks Love Maui (100% Royalties Donated to Hawaii Community Foundation) (14) [642]
8. Young Bucks Button-Up Dress Shirt (14) [636]
9. MJF & Adam Cole AEW Micro Brawler Tag Team 2-Pack w/ Chase Possibility (Pre-Orde… (13) [638]
10. MJF – Better Than You BAY BAY (11) [544]

PWTees – Items

1. AEW x NJPW – Bullet Club Gold (Days in top 10: 30) [reverse rank value: 1354]
2. Botched Shirt (25) [1247]
3. Mystery Grab Bag Adult Shirt (20) [1229]
4. MJF & Adam Cole – Better Than You BAY BAY (19) [890]
5. MJF – Double Clothesline! (15) [1240]
6. CM Punk – Best in the World Trans Pride) (14) [699]
7. Young Bucks Button-Up Dress Shirt (14) [629]
8. MJF & Adam Cole AEW Micro Brawler® Tag Team 2-Pack w/ Chase Possibility (Pre-Ord… (13) [638]
9. Young Bucks Love Maui (100% Royalties Donated to Hawaii Community Foundation) (13) [635]
10. MJF – Better Than You BAY BAY (11) [542]

Brandon Thurston has written about wrestling business since 2015. He’s also worked as an independent wrestler and trainer.

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