Methodology: The listings below count the instances in which any of the related items appeared among the top items on the given website within the calendar month.
Reverse rank values were counted for any item that appeared in the top 50 on a given day. An item that was #1 received 50 points for that day. An item that was #2 received 49 points, and so on.
Keep in mind these rankings are merely an estimate based on those factors. We’re leaping assuming that the order of top sellers on these websites reflects sales. There may be an automated process that drives the listings to appear the way they do, however, it’s certainly possible the order could be manually manipulated.
At least one other disadvantage of this analysis is it doesn’t give us information about the volume of actual sales generated from any of these items or wrestlers/categories. That’s an unavoidable limitation of the data available, as all we have to work with is the order of the top sellers’ listings.
New change to methodology this month: I made an effort to exclude “Grab Bag” items offered by ShopAEW and PWTees from the results.
Merchandise rankings estimate: Jan 1 to Jan 31, 2024
WWEShop (apparel only) – Categories
1. Jey Uso (Items in top 10 daily: 50) [reverse rank value: 6,352]
2. CM Punk (90) [5,851]
3. Roman Reigns (39) [4,430]
4. Cody Rhodes (4) [4,192]
5. Randy Orton (29) [2,578]
6. Rhea Ripley (7) [2,133]
7. Bray Wyatt (9) [2,095]
8. LA Knight (0) [1,550]
9. WWE (16) [1,340]
10. Stone Cold Steve Austin (0) [1,224]
WWEShop (apparel only) – Items
1. Men’s Black Return of CM Punk T-Shirt (Days in top 10: 28) [reverse rank value: 1,437]
2. Men’s Black Return of CM Punk Full-Zip Hoodie (28) [1,408]
3. Men’s Black CM Punk Hell Froze Over T-Shirt (25) [1,340]
4. Men’s Tan Randy Orton Strike First Viper Bolt T-Shirt (24) [1,316]
5. Men’s Black Jey Uso Yeet T-Shirt (24) [1,277]
6. Men’s Black Roman Reigns Levels Above Pullover Hoodie (18) [1,025]
7. Men’s Black Roman Reigns Levels Above T-Shirt (13) [935]
8. Men’s Black Jey Uso Yeet Pullover Hoodie (12) [1,127]
9. Men’s White Jey Uso Yeet T-Shirt (8) [1,170]
10. Men’s Black Bray Wyatt Eater of Worlds Legacy Collection T-Shirt (8) [1,163]
ShopAEW – Categories
1. AEW (Items in top 10 daily: 87) [reverse rank value: 8,010]
2. Sting (40) [3,809]
3. Swerve Strickland (5) [1,798]
4. Danhausen (15) [1,745]
5. Bullet Club Gold (8) [1,601]
6. Briscoes (16) [1,560]
7. Adam Cole (22) [1,544]
8. Eddie Kingston (9) [1,354]
9. Adam Copeland (0) [1,145]
10. Blackpool Combat Club (0) [1,127]
ShopAEW – Items
1. AEW Unrivaled Eddie Kingston – ShopAEW Exclusive 6-Inch Figure (Days in top 10: 31) [reverse rank value: 1,485]
2. Sting – Farewell to an Icon (24) [1,337]
3. AEW Revolution March 5 2023 DVD 2-Disc Set (18) [1,075]
4. Undisputed Kingdom – Pleasure Doing Business With You (17) [1,117]
5. Mark Briscoe – Mark Briscoe’s Redneck Kung-Fu Dojo (15) [1,253]
6. AEW Double or Nothing May 28, 2023 DVD 2-Disc Set (14) [1,078]
7. AEW ALL OUT September 4, 2022 DVD 2-Disc Set (11) [1,072]
8. AEW Full Gear November 19, 2022 DVD 2-Disc Set (10) [873]
9. Adam Cole – Devil (10) [782]
10. Jon Moxley – BCC Violent by Choice (10) [587]
PWTees – Categories
1. Adam Cole (Items in top 10 daily: 14) [reverse rank value: 1,805]
2. Sting (12) [1,777]
3. Danhausen (23) [1,742]
4. Briscoes (12) [1,657]
5. Bullet Club (0) [1,429]
6. Jon Moxley (18) [1,418]
7. FTR (9) [1,012]
8. AEW (3) [958]
9. Brawler Buddies® Stuffed Plush Ric Flair (Bloody) 21″ Tall (18) [866]
10. New Japan Pro Wrestling (3) [808]
PWTees – Items
1. Jon Moxley – Death Jitsu (Days in top 10: 18) [reverse rank value: 1,109]
2. Brawler Buddies® Stuffed Plush Ric Flair (Bloody) 21″ Tall – (Only 250 Available… (18) [866]
3. Pre-Order: Kurt Angle (Meme Machine) Micro Brawler® – Only Available For 2 Weeks… (14) [687]
4. MJF Tag Team AEW Micro Brawler® – LIMITED STOCK AVAILABLE! (Ready to Ship) (11) [749]
5. Very Evil Danhausen AEW Micro Brawler® – LIMITED STOCK AVAILABLE! (Ready to Ship… (9) [570]
6. Bryan Danielson – Eye for an Eye, Arm for an Arm (9) [511]
7. Danhausen – Faust Poster Printhausen – Only 150 Available (Hand Numbered 1-150) (7) [486]
8. Classic Macho Man (7) [473]
9. Pre-Order: Adam Cole (The Devil) AEW Micro Brawler® (Pre-Orders End Jan. 17th, 1… (7) [347]
10. Jay White – Switch Blade Lightweight Jacket – Double Sided (Pre-Orders End Feb 2… (7) [343]