The turnstile count for AEW’s All In event at Wembley Stadium this year was 46,476, Wrestlenomics confirmed on Tuesday with a representative from Brent Council, the local government where the stadium is located.
This figure represents the number of tickets recorded as actually used for admission to AEW’s biggest event of the year.
AEW CEO Tony Khan posted on social media last week Tuesday, two days after the event, that the event sold “over 50k tickets”.
Additionally, WrestleTix’s most recent analysis of the ticket map estimated that 53,393 tickets were distributed for All In. This number includes both tickets sold and tickets given away for free. This estimated number isn’t a final count from WrestleTix, and a final estimate may come later.
For comparison to last year’s event, these are the same three types of attendance measurements for All In 2023, which was also held at Wembley Stadium in London:
| Attendance measurement | 2023 | 2024 |
|---|---|---|
| Turnstile Count (Brent Council) | 72,265 | 46,476 |
| Announced Paid Attendance (AEW) | 81,035 | “over 50,000″ |
| Estimated Tickets Distributed (WrestleTix) | 83,131 | 53,393 |
The three metrics represent a consistent difference this year compared to last year, each down by about 36%.
These numbers suggest around 87% of tickets distributed end up being used for both this year’s event and last year’s. It seems surprising that as many as 13% of tickets sold or given away end up not being used, but that percentage is consistent with records we obtained and reported on earlier this year related to AEW Revolution in Greensboro, where 16,118 tickets were distributed and 13,950 used (87%).
After last year’s All In, Tony Khan said the gate was over $10 million. We don’t have information about the gate for this year’s event.
We contacted AEW representatives for comment on this report and will update this article if we receive a response.
Brandon Thurston has written about wrestling business since 2015. He operates and owns Wrestlenomics.