To further our estimates, assuming strictly that the trend in viewership from the heavily-hyped premiere of Raw on Netflix has declined to the same rate globally as in the U.S., that assumption continues to suggest viewership of Raw on Netflix in the U.S. is delivering about the same-sized audience as it did on the USA Network during the same time of the year in 2024.
How we estimate this: Here, we make use of Netflix’s announcement, via third-party measurement from VideoAmp, that the premiere episode on Netflix was watched by 2.6 million households (live+same-day). Then, we take for granted that viewership has leveled off to the same extent as global viewership (as revealed in Netflix’s top 10 rankings). That would leave us only with an estimate of households, but because 1.37 viewers per home has been a stable average for Raw in recent years, we apply that to the household estimate to get an estimate of viewers, the measurement we’re more familiar with. The result is, we estimate Raw in the third and fourth episode on Netflix is being viewed by about 1.8 million viewers, live+same-day in the U.S., right on par with where it was at this time last year.
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Brandon Thurston has written about wrestling business since 2015. He operates and owns Wrestlenomics.