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Wrestlenomics

Wrestlenomics

The business of pro wrestling

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Author: Brandon Thurston

Brandon Thurston has written about wrestling business since 2015. He operates and owns Wrestlenomics.

Wrestling TV ratings rebound after Nielsen adjusts Big Data + Panel methodology

WWE and AEW viewership have made a comeback after Nielsen reportedly implemented an adjustment to its Big Data + Panel methodology for cable programs.

Brandon Thurston Articles February 26, 2026February 26, 2026 6 Minutes

Royal Rumble rerun on ESPN, Austin doc on CW: TV ratings and network comparisons

The re-airing of WWE Royal Rumble on ESPN’s flagship traditional network on Sunday night

Brandon Thurston Articles February 24, 2026February 24, 2026 1 Minute

Netflix releases viewing data for WWE PLEs, Smackdown, NXT for July to December 2025

From another round of the biannual “What We Watched” report

Brandon Thurston Articles January 22, 2026January 22, 2026 1 Minute

Plaintiffs in merger lawsuit say WWE defendants are delaying. Records from Vince McMahon’s seized mobile device enter discovery.

Shareholders ask for extension to request documents as depositions of Nick Khan, Ari Emanuel, and Mark Shapiro await

Brandon Thurston Articles November 25, 2025November 26, 2025 4 Minutes

AEW dropped bid to trademark “Shockwave,” ending dispute with NWA

Trademark board ruling means AEW can’t revive its claim, ending yearlong dispute.

Brandon Thurston Articles November 24, 2025November 24, 2025 3 Minutes

Shareholder plaintiffs ask for order forcing WWE and TKO to produce documents from federal investigations into Vince McMahon

Plaintiffs want materials Nick Khan and Paul Levesque, among others, may have provided to the DOJ and SEC

Brandon Thurston Articles November 21, 2025November 21, 2025 2 Minutes

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Read Brandon Thurston's latest reporting for POST Wrestling


  • TKO’s Revenues Top $4.7 Billion | Wrestling TV Ratings Rebound | Pollock & Thurston
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