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Author: Brandon Thurston
Wrestling TV Ratings Update (1/22/2021)
Relieved from going head-to-head with Monday Night Football, Raw is having a healthy January month-to-month bounce, stronger than last year's. This is happening in total audience, P18-49, and P18-34.
A Brief State of the Pro Wrestling Business at the End of 2020
The business model for the biggest wrestling companies transformed drastically over the last several years. No longer is U.S. pro wrestling such a "destination" business: where promotions' TV programs are a loss leader used to promote sales of tickets and pay-per-views.
Q4 2020 Estimate: WWE will double its annual net income from 2019
Expect WWE to shatter its annual profit records. Is selling PPV events to a streaming player the best way to monetize that content, or is linear TV an option?
WWE Developmental Analysis: In The Performance Center Era and Beyond
An analysis of the match output and match experience of wrestlers who have made it to the WWE main roster since the opening of the WWE Performance Center.
How we know WWE is paid about $50 million by the Kingdom of Saudi Arabia for each event
The five Saudi events WWE has held so far total to more revenue than all Wrestlemania ticket sales combined, ever, adjusted for inflation.