Author: Brandon Thurston

I've been researching and writing about the business of WWE and other companies since 2015. In 2020, I self-published and sold a thorough report on the wrestling industry. I doubt there's anyone in the world outside of WWE who's spent as much time studying the company's published SEC filings, key metrics, and other corporate information ... Research firms contract me to provide consultations to WWE investors. I provide consulting to wrestling companies, including IWTV ... Financial analysts, reporters, and decision-makers with other wrestling companies frequently seek me out to better understand WWE's business and the industry overall.

SUB REQ’D: NBCU’s Peacock Acquires U.S. Rights to WWE Network Content

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Wrestling TV Ratings Update (1/22/2021)

Relieved from going head-to-head with Monday Night Football, Raw is having a healthy January month-to-month bounce, stronger than last year's. This is happening in total audience, P18-49, and P18-34.

A Brief State of the Pro Wrestling Business at the End of 2020

The business model for the biggest wrestling companies transformed drastically over the last several years. No longer is U.S. pro wrestling such a "destination" business: where promotions' TV programs are a loss leader used to promote sales of tickets and pay-per-views.

Q4 2020 Estimate: WWE will double its annual net income from 2019

Expect WWE to shatter its annual profit records. Is selling PPV events to a streaming player the best way to monetize that content, or is linear TV an option?

WWE Developmental Analysis: In The Performance Center Era and Beyond

An analysis of the match output and match experience of wrestlers who have made it to the WWE main roster since the opening of the WWE Performance Center.

How we know WWE is paid about $50 million by the Kingdom of Saudi Arabia for each event

The five Saudi events WWE has held so far total to more revenue than all Wrestlemania ticket sales combined, ever, adjusted for inflation.