Author: Brandon Thurston

I've been researching and writing about the business of WWE and other companies since 2015. In 2020, I self-published and sold a thorough report on the wrestling industry. I doubt there's anyone in the world outside of WWE who's spent as much time studying the company's published SEC filings, key metrics, and other corporate information ... Research firms contract me to provide consultations to WWE investors. I provide consulting to wrestling companies, including IWTV ... Financial analysts, reporters, and decision-makers with other wrestling companies frequently seek me out to better understand WWE's business and the industry overall.

Reopening Wrestlenomics Patreon support beginning October 1

Hello everybody, Thanks for supporting my written and audio work lately! Your feedback, questions, social media interaction, and sharing of my work have been very motivating. You may have noticed, I've been more productive on this website and the podcast in 2020. I plan to keep this going for the foreseeable future. It's rewarding personally … Continue reading Reopening Wrestlenomics Patreon support beginning October 1 →

What Wreddit’s Census Tells Us About Wrestling Program Engagement: WWE, AEW, NXT, ROH, Impact

This year and last year, the popular pro-wrestling focused subreddit r/SquaredCircle (also known as “Wreddit”) distributed the "Wreddit Census" survey. r/SquaredCircle boasts more than 500,000 subscribing members (almost three-times that of WWE's official subreddit). EDIT: This article previously incorrectly stated that the WWE official subreddit is newer than SquaredCircle. It is not. WWE's subreddit was … Continue reading What Wreddit’s Census Tells Us About Wrestling Program Engagement: WWE, AEW, NXT, ROH, Impact →

AEW’s Women Have Yet to Main Event Dynamite and Seldom Appear in Other Key Quarter-Hours

The 1st, 5th, and 8th quarter-hours are arguably the most important segments of either two-hour program, AEW Dynamite and WWE NXT. All Elite Wrestling's roster of women haven't main evented any of the 45 episodes in the history of the company's flagship program, Dynamite, which airs Wednesdays on TNT, head-to-head against WWE NXT on the … Continue reading AEW’s Women Have Yet to Main Event Dynamite and Seldom Appear in Other Key Quarter-Hours →

WWE Hasn’t Created Strong New IP In Over 15 Years

The rise of John Cena in 2005 was the last time WWE made a star whose value strongly drove consumer metrics. Despite branding all of its talent "superstars", it was the last time the company created a major star, or strong -- what the media industry might call -- intellectual property. I'm thinking about the … Continue reading WWE Hasn’t Created Strong New IP In Over 15 Years →

WWE Q2 2020 Earnings Report Preview: Predictions & Suggested Questions

WWE's Q2 earnings report is tomorrow, July 30, after the market closes for the day. Expect documents to release around 4pm ET with a conference scheduled for 5pm. The report will cover the period from April 1 to June 30. This will be the first quarter where the period took place entirely within WWE's events … Continue reading WWE Q2 2020 Earnings Report Preview: Predictions & Suggested Questions →