Category: Merchandise

WWE, AEW, PWTees merchandise listed highly on ‘Top Sellers’ pages: March 2025

Methodology: The listings below are the result of our daily data collections of the “Top Sellers” pages for each merchandise shop. If the top sellers’ listings are “honest” and are driven by actual sales, these listings should be suggestive of which items are selling best. These tables of course should not be taken as a literal account of merchandise sales.

Reverse rank values were counted for any item that appeared in the top 50 on a given day. An item that was #1 received 50 points for that day. An item that was #2 received 49 points, and so on. 

WWEShop

 ShopAEW

PWTees

 

Brandon Thurston has written about wrestling business since 2015. He operates and owns Wrestlenomics.

WWE, AEW, PWTees merchandise listed highly on ‘Top Sellers’ pages: February 2025

Methodology: The listings below are the result of our daily data collections of the “Top Sellers” pages for each merchandise shop.

Reverse rank values were counted for any item that appeared in the top 50 on a given day. An item that was #1 received 50 points for that day. An item that was #2 received 49 points, and so on. 

WWEShop

ShopAEW

 PWTees 

 

Top Pro Wrestling Tees sellers of 2024

This article was also published for Wrestlenomics subscribers. Signup now on Patreon or Substack to unlock access to paywalled and ad-free reporting and analysis on the business of pro wrestling.

IMAGE: Pro Wrestling Tees

1. Sting
2. Will Ospreay
3. Danhausen
4. MJF
5. Darby Allin
6. Swerve Strickland
7. Toni Storm
8. Bryan Danielson
9. Adam Page
10. Orange Cassidy
11. Kenny Omega
12. The Outrunners
13. Jon Moxley
14. Mercedes Mone
15. Adam Copeland (Cope)
16. Mariah May
17. Young Bucks
18. Willow Nightingale
19. Jay White
20. The Acclaimed
21. FTR
22. Britt Baker
23. Adam Cole
24. Prince Nana
25. Mark Briscoe

Based on our daily collections of the top selling items listings on PWTees and AEWShop, we have the following top 25: 1. Will Ospreay, 2. Outrunners, 3. Bullet Club, 4. Swerve Strickland, 5. Joe Hendry, 6. Darby Allin, 7. MJF, 8. Orange Cassidy, 9. Mercedes Moné, 10. Toni Storm, 11. Mariah May, 12. Bryan Danielson, 13. Sting, 14. Hangman Adam Page, 15. Briscoes, 16. Adam Copeland, 17. Jon Moxley, 18. Prince Nana, 19. Kazuchika Okada, 20. Danhausen, 21. Kenny Omega, 22. Britt Baker, 23. Chris Jericho, 24. FTR, 25. Willow Nightingale.

This listing is different enough that going forward for all of the merchandise information that we’re collecting on a daily basis, I’m going to be reporting only information about items and will not be trying to break those items down into categories by talent. Doing so automatically has its own challenges in that not every item is obviously associated with a given talent based on its name, and further there are items that contain the likenesses or names of multiple talent, which makes assigning categories hard. And in addition to that, the rankings that I come up with are different enough from the rankings the companies themselves disclose that they are possibly not accurate enough to be meaningful while also carrying with it the negative that those rankings make their way onto social media, where the the fact that they are estimates are lost in aggregation and wrestling fan hysteria.

Brandon Thurston has written about wrestling business since 2015. He operates and owns Wrestlenomics.

WWEShop posts 2024 top sellers with Cody Rhodes as #1. How WWE’s list compares with Wrestlenomics estimates.

From WWEShop

WWEShop posted a page with what it says are its top-selling talent for 2024, seemingly in ranked order. (The page can be viewed here, though, it doesn’t appear to be linked prominently on the front page of the shop.)

For the second year in a row, Cody Rhodes and Roman Reigns are listed as #1 and #2.

In the interest of transparency and accountability with our estimates, this is how WWE’s list compares to our method of estimating the merchandise rankings based on the items that appear highly in the apparel section of WWEShop and the talent those items are associated with.

(WWEShop also published a list like this last year. Here’s last year’s comparison against our estimates.)

For this comparison, I ran our data for the date range of January 1, 2024, through today, November 21, 2024.

I’ve color-coded the rows above so you can more easily see where each wrestler ranked in either list.

Notably, Liv Morgan and Damian Priest are in the top 10 of WWE’s own list but rank 18th and 26th, respectively, in our estimates.

I tried seeing what difference it would make attributing half of the values of the “Terror Twins” category to each of Rhea Ripley and Priest (who are the members of that team). In that case, using reverse rank value to sort these rankings, Ripley would still be at 10th in our list. Priest would move up just 26th to 19th, though, that’s still well-short of 10th place where WWE puts him.

In our top 10 but not in WWE’s top 10 are Steve Austin, WWE itself, and Bray Wyatt.

Like last year, it seems possible WWE chose not to include inactive talent like Austin and Wyatt, and didn’t include WWE-branded items possibly because, obviously, the brand isn’t a talent.

Or it’s possible that, since our data collections are merely based on the order of items on the online shop, venue merchandise sales might greatly factor into these differences.

If Pro Wrestling Tees releases a graphic like they did last year, we will do a similar comparison for PWTees and ShopAEW items.

Full explanation about the methodology we use to make our monthly estimates:

Methodology: The listings count the instances in which any of the related items appeared among the top items on the given website within the calendar month.

Reverse rank values were counted for any item that appeared in the top 50 on a given day. An item that was #1 received 50 points for that day. An item that was #2 received 49 points, and so on.

Keep in mind these rankings are merely an estimate based on those factors. We’re leaping assuming that the order of top sellers on these websites reflects sales. There may be an automated process that drives the listings to appear the way they do, however, it’s possible the order could be manually manipulated.

At least one other disadvantage of this analysis is it doesn’t give us information about the volume of actual sales generated from any of these items or wrestlers/categories. That’s an unavoidable limitation of the data available, as all we have to work with is the order of the top sellers’ listings. 

Brandon Thurston has written about wrestling business since 2015. He operates and owns Wrestlenomics.

Estimated WWEShop, ShopAEW eCommerce merchandise rankings: May 2024

➡️ Subscribers have exclusive access to reports like this for 90 days after publishing. SIGNUP NOW.

Methodology: The listings below count the instances in which any of the related items appeared among the top items on the given website within the calendar month. Reverse rank values were counted for any item that appeared in the top 50 on a given day. An item that was #1 received 50 points for that day. An item that was #2 received 49 points, and so on. Keep in mind these rankings are merely an estimate based on those factors. We’re leaping assuming that the order of top sellers on these websites reflects sales. There may be an automated process that drives the listings to appear the way they do, however, it’s possible the order could be manually manipulated. At least one other disadvantage of this analysis is it doesn’t give us information about the volume of actual sales generated from any of these items or wrestlers/categories. That’s an unavoidable limitation of the data available, as all we have to work with is the order of the top sellers’ listings.

May 1 to May 31, 2024

WWEShop (apparel only) – Categories

1. CM Punk (Items in top 10 daily: 51) [reverse rank value: 5,889] 2. Jey Uso (60) [5,464] 3. Cody Rhodes (22) [4,790] 4. Stone Cold Steve Austin (31) [3,004] 5. The Rock (22) [2,018] 6. Randy Orton (11) [1,901] 7. Roman Reigns (13) [1,813] 8. Bray Wyatt (12) [1,792] 9. Rey Mysterio/Mysterios (20) [1,256] 10. Liv Morgan (7) [1,185]

WWEShop (apparel only) – Items

1. Men’s Black Jey Uso Yeet T-Shirt (Days in top 10: 22) [reverse rank value: 1,310] 2. Men’s Black Return of CM Punk T-Shirt (22) [1,233] 3. Men’s Black “Stone Cold” Steve Austin & Booker T Rivals T-Shirt (22) [1,218] 4. Men’s White/Black CM Punk Best In The World Ringer T-Shirt (21) [1,262] 5. Men’s White Jey Uso Yeet T-Shirt (19) [1,126] 6. Men’s Black The Rock Final Boss T-Shirt (14) [1,104] 7. Youth White Jey Uso Yeet T-Shirt (11) [1,007] 8. Men’s Black “Stone Cold” Steve Austin 3:16 T-Shirt (9) [1,083] 9. Men’s Black Cody Rhodes Smelting Logo Sleeveless Hoodie T-Shirt (9) [1,010] 10. Men’s Black Roman Reigns Family Above All T-Shirt (6) [837]

May 1 to May 31, 2024

ShopAEW – Categories

1. AEW (Items in top 10 daily: 68) [reverse rank value: 8,935] 2. Will Ospreay (37) [4,450] 3. ROH (35) [2,238] 4. Swerve Strickland (5) [2,237] 5. Adam Copeland (11) [1,540] 6. Kenny Omega (14) [1,262] 7. Young Bucks (18) [1,176] 8. Mercedes Moné (4) [1,125] 9. Toni Storm (8) [1,007] 10. Jack Perry (4) [900]

ShopAEW – Items

1. AEW WrestleDream Oct. 1, 2023 Blu-ray Disc (Days in top 10: 19) [reverse rank value: 1,068] 2. AEW ALL IN LONDON August 27 2023 Blu-ray 2-Disc Set (18) [1,186] 3. Will Ospreay – The Feeling (17) [1,159] 4. Pre-Order: ROH Final Battle 2023 DVD 2-Disc Set (17) [803] 5. ROH Final Battle 2022 DVD 2-Disc Set (16) [811] 6. Limited Edition – Kenny Omega Vs King – Tekken 8 Series (Ends May 15, 1PM ET) (14) [700] 7. Pre-Order: Matthew & Nicholas Jackson AEW Micro Brawler Tag Team 2-Pack (Ends Ma… (14) [665] 8. 2023 AEW Trading Cards (Blaster) (11) [718] 9. Nyla Rose – HER (All Royalties Will Go To Freedom Oklahoma’s 501c3) (9) [620] 10. Orange Cassidy Beaded Bracelet 3-Pack (9) [577]

May 3 to May 31, 2024

PWTees – Categories

1. Bullet Club (Items in top 10 daily: 35) [reverse rank value: 4,792] 2. AEW (3) [673] 3. Kenny Omega (11) [558] 4. Jon Moxley (0) [541] 5. Will Ospreay (2) [374] 6. Bullet Club Gold (7) [360] 7. Rob Schamberger (2) [351] 8. Nyla Rose (3) [325] 9. Terry Funk (1) [277] 10. Young Bucks (5) [250]

PWTees – Items

1. Limited Edition – Kenny Omega Vs King – Tekken 8 Series (Ends May 15, 1PM ET) (Days in top 10: 11) [reverse rank value: 539] 2. Bullet Club (8) [492] 3. AEW x NJPW – Bullet Club Gold (7) [360] 4. Bullet Club Zip Hooded Sweatshirt (7) [348] 5. Bullet Club War Dogs (7) [329] 6. Bullet Club White (7) [307] 7. Katakana Bullet Club (5) [312] 8. Micro Brawlers® Official Embossed Plastic Protector 5-Pack ($2.99 Each) (5) [288] 9. Pre-Order: Matthew & Nicholas Jackson AEW Micro Brawler® Tag Team 2-Pack (Ends M… (5) [250] 10. Limited Edition: Bret Hart – Calgary’s Finest 12″x18″ Art Print by Mel Coleman (… (5) [220] Note: PWTees data represents May 3 to May 31, only, due a coding error. ======

2024 Year-to-date (Jan 1 to May 31, 2024)

WWEShop (apparel only) – Categories

1. Cody Rhodes (Items in top 10 daily: 178) [reverse rank value: 26,749] 2. CM Punk (270) [26,010] 3. Jey Uso (205) [23,295] 4. Roman Reigns (142) [16,482] 5. WWE (109) [11,470] 6. Stone Cold Steve Austin (70) [10,128] 7. Bray Wyatt (49) [9,074] 8. Randy Orton (58) [8,680] 9. The Rock (73) [7,655] 10. Rhea Ripley (29) [5,768]

WWEShop (apparel only) – Items

1. Men’s Black Jey Uso Yeet T-Shirt (Days in top 10: 106) [reverse rank value: 6,234] 2. Men’s Black Return of CM Punk T-Shirt (88) [5,836] 3. Men’s White/Black CM Punk Best In The World Ringer T-Shirt (85) [5,168] 4. Men’s Black Roman Reigns Levels Above Pullover Hoodie (61) [3,865] 5. Men’s Black Return of CM Punk Full-Zip Hoodie (46) [4,728] 6. Men’s Black Cody Rhodes Claim Your Kingdom Pharaoh T-Shirt (46) [3,523] 7. Men’s Tan Randy Orton Strike First Viper Bolt T-Shirt (45) [5,029] 8. Men’s Black Roman Reigns Levels Above T-Shirt (37) [4,632] 9. Men’s White Jey Uso Yeet T-Shirt (33) [4,140] 10. Men’s Black The Rock Final Boss T-Shirt (33) [2,380]

2024 Year-to-date (Jan 1 to May 31, 2024)

ShopAEW – Categories

1. AEW (Items in top 10 daily: 139) [reverse rank value: 19,887] 2. Will Ospreay (102) [8,044] 3. Swerve Strickland (33) [5,024] 4. Sting (3) [4,117] 5. ROH (55) [3,809] 6. Adam Copeland (18) [3,444] 7. Mercedes Moné (26) [2,991] 8. Toni Storm (22) [2,278] 9. Kenny Omega (14) [1,829] 10. Kazuchika Okada (7) [1,738]

ShopAEW – Items

1. AEW ALL IN LONDON August 27 2023 Blu-ray 2-Disc Set (Days in top 10: 50) [reverse rank value: 2,682] 2. AEW WrestleDream Oct. 1, 2023 Blu-ray Disc (45) [2,352] 3. Will Ospreay – BRUV (38) [2,539] 4. Will Ospreay – The Feeling (29) [1,744] 5. Swerve Strickland – Whose House (24) [2,348] 6. Will Ospreay – Billy (22) [2,282] 7. Limited Edition – Toni Storm Vs Juri – Street Fighter 6 Series (Limited Time Onl… (22) [1,030] 8. ROH Supercard of Honor 2023 DVD 2-Disc Set (20) [1,467] 9. Pre-Order: ROH Final Battle 2023 DVD 2-Disc Set (17) [803] 10. ROH Final Battle 2022 DVD 2-Disc Set (16) [811]

2024 Year-to-date (Jan 1 to May 31, 2024)

PWTees – Categories

1. Bullet Club (Items in top 10 daily: 40) [reverse rank value: 6,519] 2. AEW (35) [4,179] 3. Will Ospreay (11) [2,457] 4. Mercedes Moné (11) [1,419] 5. Swerve Strickland (4) [1,177] 6. Kazuchika Okada (4) [1,165] 7. Briscoes (0) [1,111] 8. Owen Hart (15) [997] 9. ROH (11) [962] 10. Jon Moxley (0) [946]

PWTees – Items

1. AEW WrestleDream Oct. 1, 2023 Blu-ray Disc (Days in top 10: 23) [reverse rank value: 1,394] 2. Micro Brawlers® Official Embossed Plastic Protector 5-Pack ($2.99 Each) (18) [922] 3. Brawler Buddies® Stuffed Plush Owen Hart – 21″ Tall (15) [851] 4. Pre-Order: Chavo Guerrero, Jr. Micro Brawler® – Only Available For 2 Weeks, Ends… (14) [696] 5. Bullet Club (13) [1,491] 6. ROH Supercard of Honor 2023 DVD 2-Disc Set (11) [959] 7. Limited Edition – Kenny Omega Vs King – Tekken 8 Series (Ends May 15, 1PM ET) (11) [539] 8. Camo Hat (Orange Thread) (9) [1,191] 9. AEW ALL IN LONDON August 27 2023 Blu-ray 2-Disc Set (9) [978] 10. Limited Edition – Toni Storm Vs Juri – Street Fighter 6 Series (Limited Time Onl… (8) [661]

Brandon Thurston has written about wrestling business since 2015. He operates and owns Wrestlenomics.

Estimated WWEShop, ShopAEW eCommerce merchandise rankings: April 2024

➡️ Subscribers have exclusive access to reports like this for 90 days after publishing. SIGNUP NOW.

➡️ Subscribers have exclusive access to reports like this for 90 days after publishing. SIGNUP NOW.

➡️ Subscribers have exclusive access to reports like this for 90 days after publishing. SIGNUP NOW.

Methodology: The listings below count the instances in which any of the related items appeared among the top items on the given website within the calendar month.

Reverse rank values were counted for any item that appeared in the top 50 on a given day. An item that was #1 received 50 points for that day. An item that was #2 received 49 points, and so on.

Keep in mind these rankings are merely an estimate based on those factors. We’re leaping assuming that the order of top sellers on these websites reflects sales. There may be an automated process that drives the listings to appear the way they do, however, it’s possible the order could be manually manipulated.

At least one other disadvantage of this analysis is it doesn’t give us information about the volume of actual sales generated from any of these items or wrestlers/categories. That’s an unavoidable limitation of the data available, as all we have to work with is the order of the top sellers’ listings.

Note: This report will be updated later with PWTees listings.

brandon@wrestlenomics.com

WWEShop (apparel only) – Categories

1. Cody Rhodes (Items in top 10 daily: 63) [reverse rank value: 6,807]
2. CM Punk (47) [4,744]
3. WWE (20) [3,534]
4. Bray Wyatt (21) [2,970]
5. Jey Uso (37) [2,418]
6. Roman Reigns (18) [2,418]
7. The Rock (19) [1,910]
8. Rhea Ripley (5) [1,774]
9. Bianca Belair (13) [1,241]
10. John Cena (0) [984]

WWEShop (apparel only) – Items

1. Men’s Black Jey Uso Yeet T-Shirt (Days in top 10: 21) [reverse rank value: 1,183]
2. Men’s White/Black CM Punk Best In The World Ringer T-Shirt (19) [1,139]
3. Men’s Black Return of CM Punk T-Shirt (19) [1,124]
4. Men’s Black The Rock Final Boss T-Shirt (18) [1,124]
5. Men’s Black Cody Rhodes WrestleMania 40 Champion The Story Continues T-Shirt (15) [939]
6. Men’s Blue Jey Uso Yeet T-Shirt (15) [812]
7. Men’s Black Cody Rhodes Claim Your Kingdom Pharaoh T-Shirt (14) [1,016]
8. Men’s ProSphere White Cody Rhodes Entrance Full-Zip Hoodie Jacket (10) [788]
9. Men’s Black Roman Reigns Family Above All T-Shirt (7) [721]
10. Men’s Black Cody Rhodes Finish The Story Smelting Logo T-Shirt (6) [898]

ShopAEW – Categories

1. AEW (Items in top 10 daily: 67) [reverse rank value: 9,689]
2. Will Ospreay (61) [3,411]
3. Sting (0) [2,664]
4. Swerve Strickland (27) [2,597]
5. Mercedes Moné (20) [1,672]
6. ROH (20) [1,439]
7. Adam Copeland (4) [1,229]
8. Briscoes (0) [1,093]
9. Kazuchika Okada (7) [1,092]
10. Prince Nana (9) [996]

ShopAEW – Items

1. AEW ALL IN LONDON August 27 2023 Blu-ray 2-Disc Set (Days in top 10: 30) [reverse rank value: 1,400]
2. Will Ospreay – BRUV (29) [1,324]
3. AEW WrestleDream Oct. 1, 2023 Blu-ray Disc (26) [1,284]
4. Will Ospreay – Billy (20) [1,252]
5. ROH Supercard of Honor 2023 DVD 2-Disc Set (20) [1,154]
6. Swerve Strickland – Whose House (18) [1,230]
7. Limited Edition – Toni Storm Vs Juri – Street Fighter 6 Series (Limited Time Onl… (14) [666]
8. Will Ospreay – The Feeling (12) [585]
9. Mercedes Moné – Moné Talks (10) [556]
10. Jack Perry – Scapegoat (8) [415]

Brandon Thurston has written about wrestling business since 2015. He operates and owns Wrestlenomics.

Brandon Thurston has written about wrestling business since 2015. He operates and owns Wrestlenomics.

Brandon Thurston has written about wrestling business since 2015. He operates and owns Wrestlenomics.