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For the third consecutive week, LWO merchandise topped WWE’s best sellers listings. An Eddie Guerrero LWO shirt leads our analysis for items in the last seven days, followed by the general LWO shirt at #2.

AEW-branded items led the listings for Shop AEW, followed by the Hardys, the latter driven entirely by pre-orders for their Micro Brawlers item, which was the top item for both Shop AEW and PWTees. AEW was also the top category for PWTees, with Danhausen at #2, above the Hardys at #3.

WWEShop – Categories

1. LWO (Items in top 10 daily: 12) [reverse rank value: 110]

2. John Cena (7) [38]

3. The Usos (6) [47]

4. Cody Rhodes (6) [32]

5. Stone Cold Steve Austin (5) [21]

6. Roman Reigns (5) [17]

7. nWo (5) [17]

8. Seth Freakin Rollins (4) [14]

9. Kevin Owens (4) [6]

10. Rhea Ripley (3) [7]

WWEShop – Items

1. Men’s Black Eddie Guerrero LWO T-Shirt (Days in top 10: 6) [reverse rank value: 58]

2. Men’s Black LWO Latino World Order T-Shirt (6) [52]

3. Men’s White The Bloodline We The Ones T-Shirt (6) [47]

4. Men’s Black John Cena Red, White & Blue T-Shirt (6) [37]

5. Men’s Black Cody Rhodes Undeniable T-Shirt (6) [32]

6. Men’s Black Stone Cold Steve Austin 3:16 T-Shirt (5) [21]

7. Men’s Black Roman Reigns Greatness Amongst You T-Shirt (5) [17]

8. Men’s Black nWo Retro T-Shirt (5) [17]

9. Men’s Black Seth Freakin Rollins Whoa Ohh Ohh T-Shirt (4) [14]

10. Men’s Black Kevin Owens Just Keep Fighting T-Shirt (4) [6]

ShopAEW – Categories

1. AEW (Items in top 10 daily: 13) [reverse rank value: 97]

2. The Hardys (7) [70]

3. Julia Hart (7) [30]

4. Eddie Kingston (7) [21]

5. FTR (7) [7]

6. Danhausen (6) [54]

7. House of Black (6) [29]

8. Jeff Hardy (6) [22]

9. CM Punk (6) [15]

10. Briscoe Brothers (6) [14]

ShopAEW – Items

1. The Hardys AEW Micro Brawler Tag Team 2-Pack (Pre-Orders End May 3rd 1pm ET) Shi… (Days in top 10: 7) [reverse rank value: 70]

2. Kenny Omega Vs. Cody Street Fighter x AEW Shirt (Limited Edition Official Capcom… (7) [57]

3. Julia Hart – Spooky Girl (7) [30]

4. Eddie Kingston – Demons – AEW x Clotheslined Apparel (7) [21]

5. FTR – 7 Star FTR (7) [7]

6. Danhausen – Carnivalhausen Poster Printhausen by Gabriel Cassata – Only 350 Avai… (6) [54]

7. House of Black – Skulls (6) [29]

8. Jeff Hardy – Enter the Enigma (6) [22]

9. CM Punk – Best in the World Ringer T-shirt (6) [15]

10. Jay Briscoe – Reach for the Sky (100% of Proceeds Go To Benefit The Pugh Family) (6) [14]

PWTees – Categories

1. AEW (Items in top 10 daily: 13) [reverse rank value: 90]

2. Danhausen (12) [88]

3. The Hardys (7) [70]

4. Jeff Hardy (7) [16]

5. Eddie Kingston (7) [7]

6. Julia Hart (6) [22]

7. Jay White (5) [22]

8. House of Black (5) [20]

9. Adam Cole (3) [13]

10. Botched Autograph Mystery Grab Bag (2) [2]

PWTees – Items

1. The Hardys AEW Micro Brawler® Tag Team 2-Pack (Pre-Orders End May 3rd 1pm ET) Sh… (Days in top 10: 7) [reverse rank value: 70]

2. Danhausen – Carnivalhausen Poster Printhausen by Gabriel Cassata – Only 350 Avai… (7) [63]

3. Kenny Omega Vs. Cody Street Fighter x AEW Shirt (Limited Edition Official Capcom… (7) [56]

4. Botched Shirt (7) [47]

5. Mystery Grab Bag Adult Shirt (7) [28]

6. Jeff Hardy – Enter the Enigma (7) [16]

7. Eddie Kingston – Demons – AEW x Clotheslined Apparel (7) [7]

8. Julia Hart – Spooky Girl (6) [22]

9. Danhausen – The Curse of Danhausen (5) [25]

10. Jay White – Switch Blade Era (5) [22]

Brandon Thurston
brandon@wrestlenomics.com

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For WWEShop, the LWO category ranked first for the seven days from April 15 to April 21, as it did last week, with 16 items in the daily top 10 list, followed by the Usos and John Cena. The top-ranking item was the Men’s Black LWO Latino World Order T-Shirt. 

For ShopAEW, The Acclaimed category ranked first, followed by FTR and CM Punk. The Adam Cole Limited Edition Bobble Brawler was the top-ranking item. 

For PWTees, Adam Cole and Jeff Hardy were tied for first place in the category ranking, followed by Anna Jay and Jay White. The Adam Cole Limited Edition Bobble Brawler was also the top item for PWTees.

See last week’s report for a full explanation of the methodology for this analysis.

Brandon Thurston
brandon@wrestlenomics.com 

WWEShop – Categories
1. LWO (Items in top 10 daily: 16) [reverse rank value: 109]
2. The Usos (5) [27]
3. John Cena (4) [23]
4. Roman Reigns (4) [10]
5. Pretty Deadly (3) [26]
6. Cody Rhodes (3) [12]
7. Rhea Ripley (3) [11]
8. Finn Bálor (2) [20]
9. Austin Theory (2) [18]
10. Kevin Owens (2) [6]

WWEShop – Items
1. Men’s Black LWO Latino World Order T-Shirt (Days in top 10: 5) [reverse rank value: 36]
2. Men’s Black Eddie Guerrero LWO T-Shirt (5) [31]
3. Men’s White The Bloodline We The Ones T-Shirt (5) [27]
4. Men’s Black John Cena Red, White & Blue T-Shirt (4) [23]
5. Men’s Black Roman Reigns Greatness Amongst You T-Shirt (4) [10]
6. Men’s Pink Pretty Deadly Yes Boy! T-Shirt (3) [26]
7. Men’s Black Cody Rhodes American Nightmare Logo T-Shirt (3) [12]
8. Men’s Black Rhea Ripley She’s My Mami T-Shirt (3) [11]
9. Men’s Black Finn Bálor 14 Staples T-Shirt (2) [20]
10. Men’s Black Austin Theory Purpose Before Opinions T-Shirt (2) [18]

ShopAEW – Categories
1. The Acclaimed (Items in top 10 daily: 7) [reverse rank value: 27]
2. FTR (7) [26]
3. CM Punk (7) [18]
4. Jeff Hardy (6) [42]
5. Anna Jay (6) [41]
6. Jay White (6) [34]
7. Briscoe Brothers (6) [19]
8. Eddie Kingston (6) [18]
9. Young Bucks (5) [50]
10. The Elite (5) [24]

ShopAEW – Items
1. Adam Cole Limited Edition Bobble Brawler (Hand Numbered 1-360) (Days in top 10: 6) [reverse rank value: 52]
2. Jeff Hardy – Enter the Enigma (6) [42]
3. Anna Jay – FABA (6) [41]
4. Jay White – Switch Blade Era (6) [34]
5. Jay Briscoe – Reach for the Sky (100% of Proceeds Go To Benefit The Pugh Family) (6) [19]
6. Eddie Kingston – Demons – AEW x Clotheslined Apparel (6) [18]
7. Young Bucks (Splatter Gear) AEW Micro Brawler Tag Team 2-Pack (Pre-Orders End Ap… (5) [50]
8. The Elite – Canada (5) [24]
9. The Acclaimed – Scissor Me (5) [23]
10. Top Rope Tuesday Limited Edition FTR – Live in Color (White) (Only Available Unt… (4) [23]

PWTees – Categories
1. Adam Cole (Items in top 10 daily: 6) [reverse rank value: 49]
2. Jeff Hardy (6) [37]
3. Anna Jay (6) [34]
4. Jay White (6) [27]
5. The Elite (6) [14]
6. Briscoe Brothers (6) [10]
7. Eddie Kingston (6) [6]
8. Young Bucks (5) [49]
9. FTR (4) [19]
10. The Acclaimed (3) [16]

PWTees – Items
1. Adam Cole Limited Edition Bobble Brawler (Hand Numbered 1-360) (Days in top 10: 6) [reverse rank value: 49]
2. Botched Shirt (6) [46]
3. Jeff Hardy – Enter the Enigma (6) [37]
4. Anna Jay – FABA (6) [34]
5. Jay White – Switch Blade Era (6) [27]
6. The Elite – Canada (6) [14]
7. Jay Briscoe – Reach for the Sky (100% of Proceeds Go To Benefit The Pugh Family) (6) [10]
8. Eddie Kingston – Demons – AEW x Clotheslined Apparel (6) [6]
9. Young Bucks (Splatter Gear) AEW Micro Brawler® Tag Team 2-Pack (Pre-Orders End A… (5) [49]
10. Top Rope Tuesday Limited Edition FTR – Live in Color (White) (Only Available Unt… (4) [19]

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Here’s a new report I’m trying out, based on the daily scrapes of merchandise top sellers I’ve been collecting from WWEShop, Shop AEW, and PWTees.

The listings below count the instances in which any of the related items appeared in the top 10 on the given website within the last 7 days.

One disadvantage of this analysis is it doesn’t give us information about the volume of actual sales any of these items or wrestlers/categories are generating. That’s an unavoidable limitation of the data available, as all we have to work with is the order of the top sellers listings.

At the risk of making this analysis more complex, I added a “reverse rank value” to the entries, which weighs where in the top 10 the given item appeared; e.g., items that ranked #1 were attributed a value of 10; #2, a value of 9, and so on.

We’re also making a leap here in assuming that the order of top sellers on these websites actually reflects sales. I believe there’s an automated process that drives the listings to appear the way they do, which probably is driven by actual sales activity. It stands to reason for marketing interests that for a top sellers list to be useful toward generating sales, you’d want your actual top sellers to appear in that listing. I’ve not yet encountered evidence that the top sellers order isn’t reflective of sales activity. If anyone has any insight on this, please let me know.

I’m curious to hear feedback on this, on the formatting of this report, potential alternatives on how to present the data, whether you find this actually insightful, etc. Comment below or email me at brandon@wrestlenomics.com.

Merchandise report: Apr 8 to Apr 14, 2023

WWEShop – Categories
1. LWO (Items in top 10 daily: 15) [reverse rank value: 68]
2. Cody Rhodes (9) [44]
3. John Cena (7) [66]
4. WrestleMania (7) [59]
5. Rhea Ripley (6) [46]
6. Roman Reigns (6) [29]
7. The Usos (5) [29]
8. Seth Freakin Rollins (5) [16]
9. nWo (4) [9]
10. Rey Mysterio/Mysterios (3) [12]

WWEShop – Items
1. Men’s Black John Cena Red, White & Blue T-Shirt (Days in top 10: 7) [reverse rank value: 66]
2. Men’s Kevin Owens & Sami Zayn Black WrestleMania 39 Wrestle-Zayn-ia & KO-Mania T… (7) [59]
3. Men’s Black Eddie Guerrero LWO T-Shirt (7) [48]
4. Men’s Black Cody Rhodes American Nightmare Logo T-Shirt (7) [41]
5. Men’s Black Rhea Ripley She’s My Mami T-Shirt (6) [46]
6. Men’s Black Roman Reigns Greatness Amongst You T-Shirt (6) [29]
7. Men’s Black LWO Latino World Order T-Shirt (6) [16]
8. Men’s White The Bloodline We The Ones T-Shirt (5) [29]
9. Men’s Black Seth Freakin Rollins Whoa Ohh Ohh T-Shirt (5) [16]
10. Men’s Black nWo Retro T-Shirt (4) [9]

ShopAEW – Categories
1. FTR (Items in top 10 daily: 14) [reverse rank value: 64]
2. Blackpool Combat Club (10) [42]
3. Young Bucks (7) [70]
4. Jay White (7) [63]
5. Briscoe Brothers (7) [45]
6. The Outcasts (7) [19]
7. CM Punk (7) [18]
8. Eddie Kingston (7) [13]
9. The Acclaimed (6) [22]
10. Anna Jay (4) [19]

ShopAEW – Items
1. Young Bucks (Splatter Gear) AEW Micro Brawler Tag Team 2-Pack (Pre-Orders End Ap… (Days in top 10: 7) [reverse rank value: 70]
2. Jay White – Switch Blade Era (7) [63]
3. Jay Briscoe – Reach for the Sky (100% of Proceeds Go To Benefit The Pugh Family) (7) [45]
4. FTR – Live in Color (7) [35]
5. FTR – Declaration (7) [29]
6. The Outcasts – Saraya x Soho x Storm (7) [19]
7. CM Punk – Anthem (7) [18]
8. Eddie Kingston – Demons – AEW x Clotheslined Apparel (7) [13]
9. The Acclaimed – Scissor Me Daddy Ass (6) [22]
10. Blackpool Combat Club – Forged (6) [10]

PWTees – Categories
1. FTR (Items in top 10 daily: 12) [reverse rank value: 27]
2. Young Bucks (7) [70]
3. Jay White (7) [63]
4. Briscoe Brothers (7) [34]
5. Blackpool Combat Club (4) [28]
6. Adam Cole (4) [27]
7. Bullet Club (4) [9]
8. CM Punk (4) [4]
9. Danhausen (3) [13]
10. Anna Jay (3) [9]

PWTees – Items
1. Young Bucks (Splatter Gear) AEW Micro Brawler® Tag Team 2-Pack (Pre-Orders End A… (Days in top 10: 7) [reverse rank value: 70]
2. Jay White – Switch Blade Era (7) [63]
3. Botched Shirt (7) [56]
4. Mystery Grab Bag Adult Shirt (7) [41]
5. Jay Briscoe – Reach for the Sky (100% of Proceeds Go To Benefit The Pugh Family) (7) [34]
6. FTR – Live in Color (7) [17]
7. FTR – Declaration (5) [10]
8. Top Rope Tuesday Limited Edition Blackpool Combat Club – Splatter (Red and Black… (4) [28]
9. Adam Cole Limited Edition Bobble Brawler (Hand Numbered 1-360) (4) [27]
10. Bullet Club – BC Decade (Double-Sided) (4) [9]