brandon@wrestlenomics.com

Methodology: The listings below count the instances in which any of the related items appeared among the top items on the given website within the calendar month.

Reverse rank values were counted for any item that appeared in the top 50 on a given day. An item that was #1 received 50 points for that day. An item that was #2 received 49 points, and so on.

Keep in mind these rankings are merely an estimate based on those factors. We’re leaping assuming that the order of top sellers on these websites reflects sales. There may be an automated process that drives the listings to appear the way they do, however, it’s certainly possible the order could be manually manipulated.

At least one other disadvantage of this analysis is it doesn’t give us information about the volume of actual sales generated from any of these items or wrestlers/categories. That’s an unavoidable limitation of the data available, as all we have to work with is the order of the top sellers’ listings.

New change to methodology this month: I made an effort to exclude “Grab Bag” items offered by ShopAEW and PWTees from the results.

Merchandise rankings estimate: Jan 1 to Jan 31, 2024

WWEShop (apparel only) – Categories

1. Jey Uso (Items in top 10 daily: 50) [reverse rank value: 6,352]
2. CM Punk (90) [5,851]
3. Roman Reigns (39) [4,430]
4. Cody Rhodes (4) [4,192]
5. Randy Orton (29) [2,578]
6. Rhea Ripley (7) [2,133]
7. Bray Wyatt (9) [2,095]
8. LA Knight (0) [1,550]
9. WWE (16) [1,340]
10. Stone Cold Steve Austin (0) [1,224]

WWEShop (apparel only) – Items

1. Men’s Black Return of CM Punk T-Shirt (Days in top 10: 28) [reverse rank value: 1,437]
2. Men’s Black Return of CM Punk Full-Zip Hoodie (28) [1,408]
3. Men’s Black CM Punk Hell Froze Over T-Shirt (25) [1,340]
4. Men’s Tan Randy Orton Strike First Viper Bolt T-Shirt (24) [1,316]
5. Men’s Black Jey Uso Yeet T-Shirt (24) [1,277]
6. Men’s Black Roman Reigns Levels Above Pullover Hoodie (18) [1,025]
7. Men’s Black Roman Reigns Levels Above T-Shirt (13) [935]
8. Men’s Black Jey Uso Yeet Pullover Hoodie (12) [1,127]
9. Men’s White Jey Uso Yeet T-Shirt (8) [1,170]
10. Men’s Black Bray Wyatt Eater of Worlds Legacy Collection T-Shirt (8) [1,163]

ShopAEW – Categories

1. AEW (Items in top 10 daily: 87) [reverse rank value: 8,010]
2. Sting (40) [3,809]
3. Swerve Strickland (5) [1,798]
4. Danhausen (15) [1,745]
5. Bullet Club Gold (8) [1,601]
6. Briscoes (16) [1,560]
7. Adam Cole (22) [1,544]
8. Eddie Kingston (9) [1,354]
9. Adam Copeland (0) [1,145]
10. Blackpool Combat Club (0) [1,127]

ShopAEW – Items

1. AEW Unrivaled Eddie Kingston – ShopAEW Exclusive 6-Inch Figure (Days in top 10: 31) [reverse rank value: 1,485]
2. Sting – Farewell to an Icon (24) [1,337]
3. AEW Revolution March 5 2023 DVD 2-Disc Set (18) [1,075]
4. Undisputed Kingdom – Pleasure Doing Business With You (17) [1,117]
5. Mark Briscoe – Mark Briscoe’s Redneck Kung-Fu Dojo (15) [1,253]
6. AEW Double or Nothing May 28, 2023 DVD 2-Disc Set (14) [1,078]
7. AEW ALL OUT September 4, 2022 DVD 2-Disc Set (11) [1,072]
8. AEW Full Gear November 19, 2022 DVD 2-Disc Set (10) [873]
9. Adam Cole – Devil (10) [782]
10. Jon Moxley – BCC Violent by Choice (10) [587]

PWTees – Categories

1. Adam Cole (Items in top 10 daily: 14) [reverse rank value: 1,805]
2. Sting (12) [1,777]
3. Danhausen (23) [1,742]
4. Briscoes (12) [1,657]
5. Bullet Club (0) [1,429]
6. Jon Moxley (18) [1,418]
7. FTR (9) [1,012]
8. AEW (3) [958]
9. Brawler Buddies® Stuffed Plush Ric Flair (Bloody) 21″ Tall (18) [866]
10. New Japan Pro Wrestling (3) [808]

PWTees – Items

1. Jon Moxley – Death Jitsu (Days in top 10: 18) [reverse rank value: 1,109]
2. Brawler Buddies® Stuffed Plush Ric Flair (Bloody) 21″ Tall – (Only 250 Available… (18) [866]
3. Pre-Order: Kurt Angle (Meme Machine) Micro Brawler® – Only Available For 2 Weeks… (14) [687]
4. MJF Tag Team AEW Micro Brawler® – LIMITED STOCK AVAILABLE! (Ready to Ship) (11) [749]
5. Very Evil Danhausen AEW Micro Brawler® – LIMITED STOCK AVAILABLE! (Ready to Ship… (9) [570]
6. Bryan Danielson – Eye for an Eye, Arm for an Arm (9) [511]
7. Danhausen – Faust Poster Printhausen – Only 150 Available (Hand Numbered 1-150) (7) [486]
8. Classic Macho Man (7) [473]
9. Pre-Order: Adam Cole (The Devil) AEW Micro Brawler® (Pre-Orders End Jan. 17th, 1… (7) [347]
10. Jay White – Switch Blade Lightweight Jacket – Double Sided (Pre-Orders End Feb 2… (7) [343]

brandon@wrestlenomics.com

For comparison to the PWTees infographic above on top sellers for 2023, which PWTees says accounts for both PWTees and ShopAEW sales, I combined data from our daily collections of data from best sellers’ pages for both ShopAEW and PWTees.

As always with our monthly rankings, this isn’t a clean science. There are ambiguities with categories as it concerns how to attribute value to members of stables. This is further complicated by the fact that we’re not able to consider actual sales but are only analyzing best sellers’ pages (using a reverse rank value methodology) and assuming those pages honestly reflect which items are the best contributors to sales.

Further complicating the ShopAEW and PWTees data is that many items feature more than one talent or brand. This year, for example, this prominently affected popular co-branded merchandise featuring MJF and Adam Cole. As with our monthly rankings, these co-branded categories are indicated with their own separate category (“MJF & Adam Cole”). MJF, individually (“MJF”), and Adam Cole (“Adam Cole”), individually, also have separate categories representing merchandise that is solely associated with them as individuals.

Please note values under the “Reverse rank value” columns DO NOT represent sales. Those values are simply the sum of the daily reverse rank value (calculated as 51 minus the item’s rank for the day, or 0 if the rank was not 50 or better). Therefore, the rank values between the ShopAEW/PWTees lists and the WWE lists are not meaningfully comparable.

WWEShop (apparel only), top categories for Jan-Dec 2023*

*Because of a coding error, data wasn’t collected on individual days Apr. 15 and Apr. 23.

For a prominent example of how category ambiguities were arbitrarily determined by me, all “We The Ones” items, which were categorized on WWEShop as “Bloodline” items, I chose to attribute to the Usos (which accounted for 8,838 towards the Usos’ total reverse rank value o 13,784); note that Jey Uso also ranks separately below. All other “Bloodline” items were attributed to Roman Reigns (which accounted for 1,766 toward Roman Reigns’ total reverse rank value of 34,179).

WWEShop (apparel only), top items for Jan-Dec 2023*

*Because of a coding error, data wasn’t collected on individual days Apr. 15 and Apr. 23.

ShopAEW + PWTees, top categories for Jan-Dec 2023*

*Because of a coding error, there were no data collections for these shops from Oct. 23 to Nov. 30.

Note that Mercedes Mone, and other wrestlers who didn’t work for AEW in 2023, only had items for sale on PWTees and not ShopAEW as well.

ShopAEW + PWTees, top items for Jan-Dec 2023*

*Because of a coding error, there were no data collections for these shops from Oct. 23 to Nov. 30. Due to errors, data is missing also for individual days May 21, May 26, Aug. 29.

Generic items like “Mystery Grab Bag” items which didn’t reference a particular talent or brand were excluded from this list.

Note for news aggregators and social media posters: If you rely on this report in an article or post, please refer to these rankings as an estimate and don’t give the impression this report reflects actual sales with certainty. Please credit Wrestlenomics with a hyperlink to this original report. (If you don’t I might annoyingly reply to your engagement tweet about this data with a screenshot of this note.)

brandon@wrestlenomics.com

Methodology: The listings below count the instances in which any of the related items appeared among the top items on the given website within the calendar month.

Reverse rank values were counted for any item that appeared in the top 50 on a given day. An item that was #1 received 50 points for that day. An item that was #2 received 49 points, and so on.

Keep in mind these rankings are merely an estimate based on those factors. We’re leaping assuming that the order of top sellers on these websites reflects sales. There may be an automated process that drives the listings to appear the way they do, however, it’s certainly possible the order could be manually manipulated.

At least one other disadvantage of this analysis is it doesn’t give us information about the volume of actual sales generated from any of these items or wrestlers/categories. That’s an unavoidable limitation of the data available, as all we have to work with is the order of the top sellers’ listings.

DECEMBER 1 TO DECEMBER 31, 2023

WWEShop (Apparel only) – Categories

1. Cody Rhodes (Items in top 10 daily: 0) [reverse rank value: 6,175]
2. CM Punk (109) [5,678]
3. Jey Uso (77) [5,158]
4. LA Knight (38) [4,723]
5. Randy Orton (52) [3,891]
6. Bray Wyatt (15) [2,339]
7. John Cena (7) [2,235]
8. Rhea Ripley (2) [1,436]
9. Roman Reigns (2) [1,389]
10. Stone Cold Steve Austin (0) [1,232]

WWEShop (Apparel only) – Items

1. Men’s Black Return of CM Punk T-Shirt (Days in top 10: 31) [reverse rank value: 1,517]
2. Men’s Black Return of CM Punk Full-Zip Hoodie (30) [1,427]
3. Men’s Black Return of CM Punk Pullover Hoodie (26) [1,407]
4. Men’s Black LA Knight Let Me Talk To Ya T-Shirt (25) [1,312]
5. Men’s Tan Randy Orton Strike First Viper Bolt T-Shirt (23) [1,282]
6. Men’s Blue Jey Uso Yeet T-Shirt (21) [1,031]
7. Men’s Black CM Punk Hell Froze Over T-Shirt (20) [1,116]
8. Men’s White Jey Uso Yeet Pullover Hoodie (18) [876]
9. Men’s Black Evolution of Bray Wyatt Legacy Collection T-Shirt (15) [1,252]
10. Men’s Black Randy Orton Snakeskin Daddy’s Back T-Shirt (13) [905]

ShopAEW – Categories

1. AEW (Items in top 10 daily: 180) [reverse rank value: 11,876]
2. Swerve Strickland (23) [2,796]
3. MJF & Adam Cole (27) [2,389]
4. Adam Copeland (10) [2,129]
5. The Acclaimed (9) [1,404]
6. MJF (7) [1,209]
7. Jon Moxley (14) [1,203]
8. Hangman Adam Page (11) [1,057]
9. Will Ospreay (5) [975]
10. Prince Nana (4) [928]

ShopAEW – Items

1. AEW Live Event Mystery Grab Bag Shirt (Days in top 10: 29) [reverse rank value: 1,467]
2. AEW Double or Nothing May 28, 2023 DVD 2-Disc Set (26) [1,259]
3. AEW ALL OUT September 4, 2022 DVD 2-Disc Set (24) [1,113]
4. AEW Revolution March 5 2023 DVD 2-Disc Set (24) [1,106]
5. AEW ShopAEW Exclusive HOOK – 6-Inch Figure with Graphic T-Shirt and Necklace (23) [1,255]
6. MJF & Adam Cole – Better Than You BAY BAY (21) [1,313]
7. AEW Full Gear November 19, 2022 DVD 2-Disc Set (21) [1,025]
8. Pre-Order: Swerve Strickland AEW Micro Brawler (Pre-Orders End Dec. 20th, 1pm ET… (14) [678]
9. Pre-Order: Hangman Adam Page AEW Micro Brawler (Pre-Orders End Jan. 3rd, 1pm ET)… (11) [508]
10. Adam Copeland – Feature Presentation (10) [1,044]

PWTees – Categories

1. AEW (Items in top 10 daily: 65) [reverse rank value: 5,279]
2. CM Punk (25) [4,001]
3. Bullet Club (6) [1,472]
4. Botched Autograph Mystery Grab Bag (27) [1,350]
5. Bullet Club Gold (0) [1,127]
6. Swerve Strickland (13) [926]
7. Mystery Micro Brawler Overstock Grab Bag (0) [866]
8. Major Wrestling Figure Podcast (9) [723]
9. Adam Copeland (4) [700]
10. Hangman Adam Page (11) [662]

PWTees – Items

1. Mystery Grab Bag Adult Shirt (Days in top 10: 31) [reverse rank value: 1,518]
2. (Only $2.00 per Autograph!) Autographed 8×10 Mystery Grab Bag (5 Autographs w/ E… (31) [1,450]
3. (Only $1.00 per Autograph!) – Botched Autograph Mystery Grab Bag (10 Autographs … (27) [1,350]
4. AEW Live Event Mystery Grab Bag Shirt (20) [1,097]
5. ProWrestlingTees.com Gift Card (16) [1,092]
6. AEW Revolution March 5 2023 DVD 2-Disc Set (15) [751]
7. Pre-Order: Swerve Strickland AEW Micro Brawler® (Pre-Orders End Dec. 20th, 1pm E… (13) [650]
8. Botched Shirt (12) [528]
9. Pre-Order: Hangman Adam Page AEW Micro Brawler® (Pre-Orders End Jan. 3rd, 1pm ET… (11) [550]
10. Run the Mic (10) [950]

Note for news aggregators and social media posters: Please note, that if you rely on this report in an article or post, please refer to these rankings as an estimate and don’t give the impression this report reflects actual sales with certainty. Please credit Wrestlenomics with a hyperlink to this original report. If you don’t I might annoyingly reply to your engagement tweet about this data with a screenshot of this note.

Because of a coding error, data wasn’t collected for ShopAEW or PWTees for November. Data is being collected for December and we’ll put out a report for those shops when the current month is complete. Alerts have been added to the code to avoid missing data in the future.

Note for news aggregators and social media posters: Please note, that if you rely on this report in an article or post, you should prominently refer to these rankings as an estimate. Please credit Wrestlenomics with a hyperlink to the original report. If you don’t do this I might annoyingly reply to your engagement tweet about this data with a screenshot of this note.

Methodology: The listings below count the instances in which any of the related items appeared among the top items on the given website within the calendar month.

Reverse rank values were counted for any item that appeared in the top 50 on a given day. An item that was #1 received 50 points for that day. An item that was #2 received 49 points, and so on.

Keep in mind these rankings are merely an estimate based on those factors. We’re leaping assuming that the order of top sellers on these websites reflects sales. There may be an automated process that drives the listings to appear the way they do, however, it’s certainly possible the order could be manually manipulated.

At least one other disadvantage of this analysis is it doesn’t give us information about the volume of actual sales generated from any of these items or wrestlers/categories. That’s an unavoidable limitation of the data available, as all we have to work with is the order of the top sellers listings.

NOVEMBER 2023

WWEShop – Categories

1. LA Knight (Items in top 10 daily: 68) [reverse rank value: 6,346]
2. Cody Rhodes (33) [6,078]
3. Jey Uso (57) [4,408]
4. John Cena (23) [3,672]
5. Stone Cold Steve Austin (26) [3,515]
6. Bray Wyatt (15) [1,679]
7. Rhea Ripley (3) [1,631]
8. WWE (10) [1,375]
9. Roman Reigns (11) [1,199]
10. Judgment Day (14) [1,039]

WWEShop – Items

1. Men’s Black LA Knight YEAH! T-Shirt (Days in top 10: 29) [reverse rank value: 1,347]
2. Men’s Black Jey Uso Main Event T-Shirt (28) [1,388]
3. Men’s Ripple Junction Black/Blue The Rock vs. ”Stone Cold” Steve Austin Ugly H… (22) [1,151]
4. Men’s Black LA Knight Let Me Talk To Ya T-Shirt (21) [1,296]
5. Men’s Light Blue/Orange John Cena Never Give Up T-Shirt (21) [1,284]
6. Men’s Yellow LA Knight YEAH! T-Shirt (14) [1,132]
7. Men’s Black Cody Rhodes Claim Your Kingdom Flames T-Shirt (12) [1,151]
8. Men’s Black Roman Reigns Greatness Amongst You GOAT T-Shirt (11) [757]
9. Men’s Blue Jey Uso Yeet T-Shirt (11) [701]
10. Men’s Black Cody Rhodes Claim Your Kingdom Flames Sleeveless Hoodie (11) [585]

JAN 2023 TO NOV 2023

WWEShop – Categories

1. Cody Rhodes (Items in top 10 daily: 367) [reverse rank value: 51,671]
2. Stone Cold Steve Austin (242) [37,128]
3. LA Knight (406) [35,233]
4. John Cena (281) [33,628]
5. Roman Reigns (217) [33,161]
6. nWo (171) [22,132]
7. WWE (208) [21,381]
8. Eddie Guerrero (75) [20,135]
9. Rhea Ripley (135) [19,038]
10. The Usos (112) [13,704]

WWEShop – Items

1. Men’s Black nWo Retro T-Shirt (Days in top 10: 154) [reverse rank value: 12,750]
2. Men’s Black LA Knight YEAH! T-Shirt (146) [7,195]
3. Men’s Black Seth Freakin Rollins Whoa Ohh Ohh T-Shirt (122) [7,902]
4. Men’s Black Cody Rhodes Undeniable T-Shirt (98) [6,675]
5. Men’s Yellow LA Knight YEAH! T-Shirt (94) [6,194]
6. Men’s Black Rhea Ripley She’s My Mami T-Shirt (92) [8,200]
7. Men’s Light Blue/Orange John Cena Never Give Up T-Shirt (89) [4,515]
8. Men’s Black Stone Cold Steve Austin 3:16 T-Shirt (87) [7,973]
9. Men’s Black John Cena 20 Years Never Give Up T-Shirt (85) [7,406]
10. Men’s Black LA Knight Let Me Talk To Ya T-Shirt (68) [3,647]

brandon@wrestlenomics.com