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WWE had four negative same-event, same-market comparisons so far this month. There were still six positive such comparisons in November, but these are the first negative comps for WWE since July. More meaningfully, there had only been two double-digit negative comparisons (-10% or worse) so far in 2023, both of which were back in January.

WWE live events trends have been on a hot streak throughout the year. Raw tapings and house shows, even, are still on track in November 2023 to record higher averages than in November 2022. Smackdown is currently down 4% to-date for the month, though, which would be the first negative year-over-year comparison for Smackdown since September 2022 was down from one of the first months of the the return to touring.

All data references here is based on estimates of tickets distributed from WrestleTix.

The recent negative cases were Smackdown in Columbus, Ohio on Nov. 10 (-20%); a house show in Roanoke, Va. on Nov. 12 (-12%); Smackdown in Evansville, Ind. (-29%); Raw in Grand Rapids, Mich. last Monday on Nov. 20 (-17%).

Additional details are in the table above that compares the given event to the last time the same event type took place in the same city.

Opinion: This isn’t a cause for alarm but could be an early indication that live event business for WWE is plateauing. I would want to see continued frequent examples in the weeks and months to come of such negative same-market, same-event comparisons to definitively assert that WWE live events have plateaued or cooled off.

Brandon Thurston

brandon@wrestlenomics.com

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WWE top YouTube Videos: October 1, 2023 – October 31, 2023

1. Full WWE Fastlane 2023 highlights: 1,999,983 [Link] 2. Judgment Day vs. Rhodes & Uso – Undisputed WWE Tag Team Title Match: WWE Fastlane 2023 highlights: 1,623,322 [Link] 3. Giants vs. Giants: WWE Playlist: 1,572,582 [Link] 4. The Undertaker, John Cena, Cody Rhodes & more on the biggest NXT ever: NXT highlights, Oct. 10, 2023: 1,516,368 [Link] 5. Roman Reigns has an LA Knight problem: SmackDown highlights, Oct. 13, 2023: 1,451,140 [Link] 6. John Cena & LA Knight vs. Jimmy Uso & Solo Sikoa: WWE Fastlane 2023 highlights: 1,392,497 [Link] 7. FULL SEGMENT — John Cena and LA Knight turn the tables on Roman Reigns: SmackDown, Oct. 13, 2023: 1,075,501 [Link] 8. Roman Reigns comes face-to-face with Cody Rhodes: SmackDown highlights, Oct 13, 2023: 1,036,575 [Link] 9. Jimmy Uso helps Bálor & Priest steal the titles from Rhodes & Uso: Raw highlights, Oct. 16, 2023: 1,010,534 [Link] 10. LA Knight hits a BFT on Roman Reigns after beating Jimmy Uso: SmackDown highlights, Oct. 27, 2023: 969,759 [Link] 11. The Undertaker rides into NXT to Chokeslam Bron Breakker: NXT highlights, Oct. 10, 2023: 963,676 [Link] 12. Rare Drew McIntyre matches: WWE Playlist: 961,949 [Link] 13. Superstars surprise Roman Reigns: WWE Top 10, Oct. 29, 2023: 850,447 [Link] 14. Nick Aldis throws Jey Uso and Adam Pearce out of SmackDown: SmackDown highlights, Oct. 20, 2023: 829,300 [Link] 15. LA Knight brawls with Roman Reigns and Jimmy Uso: SmackDown highlights, Oct. 27, 2023: 823,425 [Link] 16. Knight, Cena, Rhodes & Uso brawl with Bloodline & Judgment Day!: SmackDown highlights, Oct. 6, 2023: 814,103 [Link] 17. John Cena & LA Knight vs. The Bloodline — Road to WWE Fastlane 2023: WWE Playlist: 806,671 [Link] 18. Kevin Owens gets traded to SmackDown!: SmackDown highlights, Oct. 13, 2023: 762,162 [Link] 19. Bálor & Priest to battle Rhodes & Uso for the titles at WWE Fastlane: Raw highlights, Oct. 2, 2023: 749,839 [Link] 20. Jade Cargill comes face-to-face with Charlotte Flair: SmackDown highlights, Oct. 13, 2023: 726,488 [Link] 21. Triple H appoints Nick Aldis new General Manager of SmackDown: SmackDown highlights, Oct 13, 2023: 724,715 [Link] 22. Cody Rhodes repels The Judgment Day with announce table smash: Raw highlights, Oct. 30, 2023: 688,118 [Link] 23. The Judgment Day regroup: Raw highlights, Oct. 9, 2023: 678,692 [Link] 24. McIntyre stops Priest from cashing in on Rollins: Raw highlights, Oct. 9, 2023: 674,680 [Link] 25. FULL SEGMENT – HBK announces he is coming out of retirement as DX reunites: Raw, Oct. 8, 2018: 663,638 [Link] Note: Excluded from this listing are any videos with titles that a) contain “Top 10” or b) starts with “Raw” and contains “moments” or c) starts with “SmackDown” and contains “moments” or d) starts with “FULL MATCH”.”

AEW top YouTube Videos: October 1, 2023 – October 31, 2023

1. “Rated R Superstar” Adam Copeland has arrived at ALL ELITE WRESTLING! | AEW WrestleDream 10/1/23: 5,129,193 [Link] 2. Welcome to the RATED R ERA! Adam Copeland arrives on Dynamite! | 10/4/23, AEW Dynamite: 2,993,820 [Link] 3. Rated-R Superstar Adam Copeland kicks off a MUST SEE opening to Collision! | 10/14/23, AEW Collision: 2,178,066 [Link] 4. Rated-R Superstar Adam Copeland makes his in-ring debut against Luchasaurus! | 10/9/23, AEW Dynamite: 1,762,422 [Link] 5. The Nature Boy RIC FLAIR in AEW?! An ICONIC gift for the LEGENDARY STING! | 10/25/23, AEW Dynamite: 1,581,058 [Link] 6. EXCLUSIVE: After Dynamite went off the air, RATED-R Superstar Adam Copeland SPEARS Luchasaurus!: 1,441,572 [Link] 7. How did Rated-R Superstar Adam Copeland respond to Christian Cage? | 10/7/23, AEW Collision: 933,692 [Link] 8. A HUGE match for the TNT Title! Champ Christian Cage vs Bryan Danielson! | 10/14/23, AEW Collision: 925,037 [Link] 9. TITLE vs STREAK! AEW World Champ MJF vs former champ Kenny Omega! | 10/28/23, AEW Collision: 737,142 [Link] 10. A MASSIVE ANNOUNCEMENT! The ICON Sting addresses his future! | 10/18/23, AEW Dynamite: 657,638 [Link] 11. “Rated R Superstar” Adam Copeland joins #AEW CEO & GM Tony Khan at the AEW WrestleDream Media Scrum: 565,113 [Link] 12. Bullet Club Gold calls out AEW World Champ, MJF! | 10/4/23 AEW Dynamite: 545,769 [Link] 13. AEW World & ROH Tag Champ MJF takes on Juice for the Dynamite Diamond Ring! | 10/25/23, AEW Dynamite: 479,557 [Link] 14. EXCLUSIVE! AEW World Champ MJF & Kenny Omega speak after AEW Collision! | 10/28/23: 440,237 [Link] 15. International Champ, Orange Cassidy & OKADA vs Danielson & Castagnoli! | 10/25/23, AEW Dynamite: 386,956 [Link] 16. Dynamite Dozen Battle Royal! Who will face AEW Champ MJF for his ring? | 10/18/23, AEW Dynamite: 341,852 [Link] 17. For the first time EVER! Danielson vs Strickland for a shot at the TNT Title! | 10/9/23 AEW Dynamite: 329,819 [Link] 18. HE’S BACK! Former TNT Champion, Wardlow, returns to Dynamite! | 10/4/23, AEW Dynamite: 321,760 [Link] 19. New AEW Tag Champs, Starks & Big Bill, take on BCC in their first defense! | 10/21/23 AEW Collision: 312,804 [Link] 20. A Rated-R Rebuttal! Adam Copeland responds to TNT Champ, Christian Cage! | 10/18/23, AEW Dynamite: 309,314 [Link] 21. What did Christian Cage say before Adam Copeland’s AEW in-ring debut? | 10/10/23 AEW Dynamite: 305,898 [Link] 22. CMLL Middleweight Champ Mistico takes on CMLL Welterweight champ Romero! | 10/20/23, AEW Rampage: 289,314 [Link] 23. Could Jim Ross get Nick Wayne & his mom on the same page? | 10/18/23, AEW Dynamite: 279,660 [Link] 24. Bullet Club Gold’s Jay White takes on Hangman Adam Page in a huge match-up!| 10/9/23, AEW Dynamite: 276,734 [Link] 25. Only in dreams! Bryan Danielson takes on Andrade El Idolo one-on-one! | 10/21/23, AEW Collision: 269,855 [Link]

Other wrestling companies’ top YouTube Videos: October 1, 2023 – October 31, 2023

1. impactwrestling: “TNA Wrestling – We’re F*****g BACK!” | TNA Returns January 13 at Hard To Kill: 304,169 [Link] 2. New Japan Pro Wrestling (Japanese): *[10/6 Movie Release Commemoration] Antonio Inoki vs Big Bang Vader (January …: 250,738 [Link] 3. impactwrestling: Every SURPRISE Entrant in Call Your Shot Gauntlet History: 180,398 [Link] 4. impactwrestling: Trinity vs. Mickie James for the Knockouts World Title | Bound For Glory 2023 Highlights: 176,694 [Link] 5. impactwrestling: Sonny Kiss, Matt Cardona and Juventud Guerrera SURPRISE Entries | Bound For Glory 2023 Highlight…: 170,370 [Link] 6. ddtofficial: *【Emergency! ] New Japan Pro Wrestling’s Hiromu Takahashi’s DDT belt was unexpectedly leaked! 11.12 …: 168,338 [Link] 7. VideosOficialesCMLL: CMLL – FINAL DEL CAMPEONATO UNIVERSAL DE AMAZONAS / LA CATALINA VS ZEUXIS / ARENA MÉXICO/20-…: 167,936 [Link] 8. impactwrestling: TNA Wrestling IS BACK: 143,258 [Link] 9. impactwrestling: SHOCK SURPRISE Helps Dango in 5-Way with Call Your Shot Implications | IMPACT Oct. 12, 2023: 139,023 [Link] 10. New Japan Pro Wrestling (Japanese): *[Opening VTR] Road to DESTRUCTION [New Japan Pro-Wrestling 9.8 Korakuen ~ 10…: 135,143 [Link] 11. ghcnoah: *[Breaking news] Kenoh is finally crowned! Dramatic victory from the invincible champion with an “overwh…: 118,275 [Link] 12. luchalibreaaatv: La HISTORIA de NEGRO CASAS y DALYS en VENGA LA ALEGRÍA. | Lucha Libre AAA.: 103,307 [Link] 13. luchalibreaaatv: CIUDAD DE MÉXICO 2023 Parte 1 | Lucha Libre AAA: 100,878 [Link] 14. luchalibreaaatv: LUCHA COMPLETA: Psycho Clown vs Canek. | Lucha Libre AAA Worldwide.: 100,580 [Link] 15. STARDOMofficial: *[Stardom] Sexy Dynamite Princess’s mask is removed and her true identity is revealed! And until…: 99,973 [Link] 16. impactwrestling: FULL Bound For Glory 2023 Highlights – Order the PPV Replay NOW!: 95,669 [Link] 17. impactwrestling: TOP 10 Moments in Bound For Glory History: 95,021 [Link] 18. luchalibreaaatv: HÉROES INMORTALES 2023 | Lucha Libre AAA Worldwide: 92,461 [Link] 19. luchalibreaaatv: ¡EL ATAQUE A NICHO EL MILLONARIO! | Lucha Libre AAA: 92,177 [Link] 20. luchalibreaaatv: LUCHA COMPLETA: Lady Shani vs Hijo del Tirantes. | Lucha Libre AAA Worldwide.: 91,825 [Link] 21. luchalibreaaatv: LUCHA COMPLETA: Blue Demon Jr. vs. Rayo de Jalisco Jr. | Lucha Libre AAA Worldwide.: 87,450 [Link] 22. New Japan Pro Wrestling (Japanese): *[Opening VTR] DESTRUCTION in RYOGOKU [New Japan Pro-Wrestling 10.9 Ryogoku T…: 78,753 [Link] 23. ghcnoah: *A decade and a half of rift and rumors of discord. The grudges of former brothers and disciples collide…: 78,735 [Link] 24. STARDOMofficial: *[Stardom] Mayu Iwatani is kidnapped! As Mayu Iwatani sings a birthday song to celebrate AZM’s b…: 76,703 [Link] 25. impactwrestling: Will Ospreay vs. Mike Bailey in the MATCH OF THE YEAR! | IMPACT Oct. 26, 2023: 75,209 [Link] *Video title was auto-translated into English from Japanese.

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All ticketing data here represents estimated tickets distributed (sales plus comps), sourced from WrestleTix.

AEW: same-market, same-event type comparisons for Oct 2023

• -7% on 10/10/2023 in Independence, MO for Dynamite: 3,621 (from 3,912 on 3/22/2023)
• +11% on 10/25/2023 in Philadelphia, PA for Dynamite: 5,673 (from 5,124 on 9/28/2022)

WWE: same-market, same-event type comparisons for Oct 2023

• +41% on 10/2/2023 in San Jose, CA for Raw: 10,707 (from 7,577 on 9/19/2022)
• +38% on 10/6/2023 in St. Louis, MO for Smackdown: 10,339 (from 7,518 on 10/28/2022)
• +52% on 10/13/2023 in Tulsa, OK for Smackdown: 10,786 (from 7,074 on 8/13/2021)
• +24% on 10/15/2023 in Springfield, MO for House show: 3,565 (from 2,865 on 6/12/2022)
• +22% on 10/16/2023 in Oklahoma City, OK for Raw: 7,902 (from 6,489 on 10/17/2022)
• +111% on 10/20/2023 in San Antonio, TX for Smackdown: 14,149 (from 6,718 on 12/3/2021)
• +28% on 10/21/2023 in Edinburg, TX for House show: 5,629 (from 4,391 on 12/4/2021)
• +40% on 10/23/2023 in Dallas, TX for Raw: 11,949 (from 8,505 on 10/31/2022)
• +41% on 10/27/2023 in Milwaukee, WI for Smackdown: 11,476 (from 8,115 on 4/8/2022)
• +11% on 10/31/2023 in Glasgow, UK for House show: 8,064 (from 7,297 on 9/22/2021)

Methodology

“Same-market, same-event type comparison” here means we’re looking at the estimated tickets distributed and comparing that number against the last time the same event type was in that market.

This is the most meaningful way I’ve found to assess live event business. It allows us to avoid problems with comparing different markets to one another (e.g., New York, NY tends to have bigger crowds than Huntsville, AL) and different event types (e.g., PPVs draw better than Raw or Smackdown, which draw better than house shows).

Brandon Thurston
brandon@wrestlenomics.com

➡️ Subscribers have exclusive access to reports like this for 90 days after publishing. SIGNUP NOW.

In an effort to measure all videos after an equal amount of publishing time, views are ranked here by their view counts seven days (168 hours) after our script first discovered the video. Current view counts for these videos will be at least slightly higher.

This analysis accounts only for videos newly published during the given month. Videos published any time before the month may have accumulated comparable views during the period and are not accounted for here.

WWE top YouTube videos for September 1, 2023 – September 30, 2023

1. FULL SEGMENT – The Rock returns to dismantle Austin Theory: SmackDown highlights, Sept. 15, 2023: 5,552,447 [Link]
2. The Rock and John Cena highlight wild SmackDown: SmackDown, Sept. 15, 2023: 2,270,958 [Link]
3. The Rock comes face-to-face with John Cena: SmackDown highlights, Sept. 15, 2023: 2,220,596 [Link]
4. LA Knight teaches his catchphrase to a Cinnamoji: 1,826,438 [Link]
5. Is Jey Uso in or out of The Judgment Day?: Raw highlights, Sept. 18, 2023: 1,826,386 [Link]
6. Full WWE Payback 2023 highlights: 1,727,578 [Link]
7. The Rock’s electrifying entrance: SmackDown highlights, Sept. 15, 2023: 1,336,621 [Link]
8. The Bloodline vs. Drew McIntyre – rivalry history: WWE Playlist: 1,304,843 [Link]
9. Cody Rhodes reveals Jey Uso is now on the Raw roster: WWE Payback 2023 highlights: 1,240,075 [Link]
10. AJ Styles helps John Cena repel an attack by Jimmy Uso and Solo Sikoa: SmackDown, Sept. 15, 2023: 1,155,615 [Link]
11. Bobby Lashley and Street Profits vow to take over: SmackDown highlights, Sept. 8, 2023: 1,128,761 [Link]
12. Jey Uso reunites with Sami Zayn on Raw: Raw highlights, Sept. 4, 2023: 1,081,799 [Link]
13. Rhodes, Jey, Owens and Zayn combine to repel The Judgment Day: Raw highlights, Sept. 25, 2023: 982,537 [Link]
14. FULL SEGMENT — LA Knight joins John Cena against The Bloodline: SmackDown, Sept. 29, 2023: 976,346 [Link]
15. The Rock returns to lay the smackdown: WWE Top 10, Sept. 21, 2023: 950,656 [Link]
16. The Judgment Day feed AJ Styles to Solo Sikoa: SmackDown highlights, Sept. 8, 2023: 894,109 [Link]
17. Does Jimmy Uso want back in The Bloodline?: SmackDown highlights, Sept. 1, 2023: 830,402 [Link]
18. John Cena criticizes Jimmy Uso after turmoil with The Bloodline: SmackDown highlights, Sept. 1, 2023: 828,332 [Link]
19. 15 minutes of WWE TikToks that are better than sleep: 752,183 [Link]
20. Jey Uso says he’ll be Kevin Owens’ partner against The Judgment Day: Raw highlights, Sept. 11, 2023: 748,946 [Link]
21. Owens & Zayn vs Judgment Day – Undisputed WWE Tag Team Title Match: WWE Payback 2023 highlights: 714,372 [Link]
22. “Dirty” Dominik Mysterio attempts to recruit Jey Uso: Raw highlights, Sept. 4, 2023: 697,735 [Link]
23. Becky Lynch is the NEW NXT Women’s Champion: NXT highlights, Sept. 12, 2023: 697,393 [Link]
24. Nia Jax annihilates Rhea Ripley in a brutal post-match onslaught: Raw highlights, Sept. 11, 2023: 695,951 [Link]
25. Jey Uso superkicks Owens in their match against The Judgment Day: Raw highlights, Sept. 11, 2023: 688,532 [Link]
Note: Excluded from this listing are any videos with titles that a) contain “Top 10” or b) starts with “Raw” and contains “moments” or c) starts with “SmackDown” and contains “moments” or d) starts with “FULL MATCH”.”

AEW top YouTube videos for September 1, 2023 – September 30, 2023

1. What did AEW World Champion MJF have to say to ROH TV Champ Samoa Joe? | 9/6/23 AEW Dynamite: 986,033 [Link]
2. Could AEW World Champ MJF stop ROH TV Champ Samoa Joe from taking the throne? | 9/20/23 AEW Dynamite: 647,639 [Link]
3. Could Big Bill best the AEW International Champion, Jon Moxley in Cincinnati? | 9/13/23 AEW Dynamite: 548,162 [Link]
4. Every Orange Cassidy AEW International Title Defense (So Far) | AEW All Out: 510,572 [Link]
5. ROH Tag Champs, Better Than You Bay Bay, address their match at WrestleDream! | 9/27/23 AEW Dynamite: 452,549 [Link]
6. After his shocking turn on Chris Jericho, Guevara explains his actions! | 9/22/23, AEW Rampage: 440,555 [Link]
7. TITLE vs TITLE! ROH World Champion Castagnoli vs NJPW Strong Champ Kingston! | 9/20/23, AEW Dynamite: 433,245 [Link]
8. TEXAS DEATH MATCH! Bryan Danielson vs Ricky Starks in a BRUTAL match up! | 9/23/23, AEW Collision: 399,515 [Link]
9. Could TBS Champ, Kris Statlander, hold off former champ, Jade Cargill? | 9/15/23, AEW Rampage: 359,073 [Link]
10. Could Sting & Darby defeat the team of TNT Champ Luchasaurus & Christian Cage? | 9/22/23 AEW Rampage: 356,310 [Link]
11. Two against one? TNT Champion Luchasaurus vs Christian Cage vs Darby Allin! | 9/23/23, AEW Collision: 350,477 [Link]
12. Le Sex Gods face off for the first time! Chris Jericho vs Sammy Guevara! | 9/20/23, AEW Dynamite: 348,170 [Link]
13. IT’S THE FINAL COUNTDOWN! Bryan Danielson Makes His Return at AEW All Out 2023: 344,235 [Link]
14. After his brutal Strap Match against Starks, Danielson addresses what’s next! | 9/9/23 AEW Collision: 336,222 [Link]
15. Tournament Finals! Samoa Joe & Roderick Strong for a trip to AEW Grand Slam! | 9/13/23, AEW Dynamite: 320,019 [Link]
16. Was Penta El Zero Miedo able defeat ROH TV Champ Samoa Joe to advance? | 9/9/23, AEW Collision: 304,403 [Link]
17. AEW Tag Champs FTR team with BCC to take on Aussie Open, Starks & Big Bill! | 9/30/23, AEW Collision: 290,012 [Link]
18. Could AEW Women’s champ, Saraya, fend off former Outcast, Toni Storm? | 9/20/23 AEW Dynamite: 286,803 [Link]
19. Who stepped up to Kris Statlander’s TBS Championship Open Challenge? | 9/9/23, AEW Collision: 285,226 [Link]
20. Ricky Starks gets face-to-face with wrestling LEGEND Ricky Steamboat! | 9/2/23, AEW Collision: 271,570 [Link]
21. Teacher vs student! Darby Allin vs Nick Wayne in first round action! | 9/6/23, AEW Dynamite: 249,891 [Link]
22. The Mogul Embassy & Swerve Strickland confront Hangman Adam Page! | 9/06/23, AEW Dynamite: 248,593 [Link]
23. Ahead of their match at WrestleDream, Hangman & Swerve meet face-to-face! | 9/27/23, AEW Dynamite: 243,690 [Link]
24. Eddie Kingston vs Claudio Castagnoli: TITLE vs TITLE! This Wednesday! | AEW Timelines: 239,898 [Link]
25. The WORM, Dennis Rodman, is BACK in Chicago and on AEW TV! | 9/2/23, AEW Collison: 234,172 [Link]

Other wrestling companies’ top YouTube videos for September 1, 2023 – September 30, 2023

1. impactwrestling: Mickie James, Awesome Kong, Beautiful People RETURN in ICONIC Celebration | IMPACT 1000 Highligh…: 500,063 [Link]
2. impactwrestling: Team 3D RETURN TO THE RING For First Time in 7 Years | IMPACT 1000 Highlights: 402,692 [Link]
3. impactwrestling: The BIGGEST Knockouts Match of ALL-TIME | IMPACT 1000 Highlights: 289,514 [Link]
4. impactwrestling: Mickie James Challenges Trinity to Knockouts Title Match at Bound For Glory | IMPACT Sept. 28, 2…: 222,473 [Link]
5. luchalibreaaatv: ORIZABA: Evento Completo 2023 | Lucha Libre AAA Worldwide: 215,366 [Link]
6. STARDOMofficial: *[Stardom] Shinobu Kandori deals a blow to the red champion Tamu Nakano! Shinobu Kandori & Takak…: 191,171 [Link]
7. VideosOficialesCMLL: CMLL 90 ANIVERSARIO / MÁSCARA VS MÁSCARA/ TEMPLARIO VS DRAGÓN ROJO JR. /ARENA MÉXICO/16-09-…: 180,510 [Link]
8. ddtofficial: *[Incident] Hiromu Takahashi of New Japan Pro Wrestling, who was supposed to be in Korakuen, came ai…: 173,571 [Link]
9. impactwrestling: Sting vs. Austin Aries (FULL MATCH) | IMPACT March 14, 2013: 153,693 [Link]
10. impactwrestling: America’s Most Wanted RETURN for HUGE 8-Man Tag | IMPACT 1000 Highlights: 148,863 [Link]
11. NEWJAPANPROWRESTLINGGLOBAL: FREE MATCH! Royal Quest : Kazuchika Okada vs Minoru Suzuki: 133,471 [Link]
12. impactwrestling: Trinity SMASHED THROUGH TABLE by Eddie Edwards | IMPACT September 7, 2023: 119,079 [Link]
13. luchalibreaaatv: TRIPLEMANIA XXXI CDMX Parte 1 | Lucha Libre AAA: 118,642 [Link]
14. luchalibreaaatv: VERANO DE ESCÁNDALO 2023 | Lucha Libre AAA Worldwide: 117,664 [Link]
15. impactwrestling: Abyss RETURNS to Battle Aces and 8s (FULL MATCH) | IMPACT Wrestling May 9, 2013: 115,511 [Link]
16. New Japan Pro Wrestling (Japanese): *[Opening VTR] Road to DESTRUCTION [New Japan Pro-Wrestling 9.8 Korakuen ~ 10…: 113,151 [Link]
17. impactwrestling: MOST SURPRISING Debuts in IMPACT 1000 History: 112,461 [Link]
18. impactwrestling: Frankie Kazarian SURPRISES Traci Brooks with Hall of Fame Announcement | IMPACT 1000 Highlights: 107,101 [Link]
19. impactwrestling: Feast or Fired RETURNS with Careers ON THE LINE! | IMPACT 1000 Highlights: 94,131 [Link]
20. impactwrestling: Trinity SMASHES Eddie Edwards THROUGH A TABLE | Victory Road 2023 Highlights: 89,904 [Link]
21. STARDOMofficial: *[Stardom] All women vs Stardom! Momoshige Nakanishi is the most mobile in the ring in his first…: 87,627 [Link]
22. New Japan Pro Wrestling (Japanese): *[NEVER Openweight 6-man Tag Team Championship Challenge] Hiroyoshi Tenzan & …: 86,200 [Link]
23. ghcnoah: *New Japan Pro Wrestling Will Ospreay loves Naomichi Marufuji too much! A one-on-one battle with your fa…: 84,120 [Link]
24. luchalibreaaatv: TRIPLEMANIA XXXI CDMX Parte 3 | Lucha Libre AAA Worldwide: 83,303 [Link]
25. STARDOMofficial: *[5★STAR GP 2023 Premiere released just before the final★~Limited distribution for 7 days] Spark…: 81,831 [Link]
*Video title was auto-translated into English from Japanese.

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“Same-market, same-event type comparison” here means we’re looking at the estimated tickets distributed (from WrestleTix), and comparing that number against the last time the same event type was in that market. For example, in the first line below, we’re comparing Smackdown in New York, NY (on July 7, 2023) against the last time Smackdown was in New York, NY (on September 10, 2021). This is the most meaningful way I’ve found to assess live event business. It allows us to avoid problems with comparing different markets to one another (e.g., New York, NY tends to have bigger crowds than Huntsville, AL) and different event types (e.g., PPVs draw better than Raw or Smackdown, which draw better than house shows). This means that not every event from Q3 2023 will be used in the analysis below. For example, All In in London was held on August 27 in front of one of the biggest crowds in wrestling history. Since it was the first PPV event — and actually the first of any event type — in London, there’s no same-market, same-event type comparison to make. All In’s estimated tickets distributed number (83,131), however, is factored into the charts below showing AEW’s total and average tickets distributed for the quarter.

WWE: same-market, same-event type comparisons for Q3 2023 (Jul to Sep 2023)

• +4% on 7/7/2023 in New York, NY for Smackdown: 13,617 (from 13,132 on 9/10/2021)
• +34% on 7/10/2023 in Buffalo, NY for Raw: 9,905 (from 7,380 on 4/18/2022)
• +30% on 7/14/2023 in Raleigh, NC for Smackdown: 11,803 (from 9,057 on 8/12/2022)
• +59% on 7/15/2023 in Fairfax, VA for House show: 6,782 (from 4,271 on 5/1/2022)
• -2% on 7/16/2023 in Salisbury, MD for House show: 3,700 (from 3,761 on 8/13/2022)
• +46% on 7/21/2023 in Orlando, FL for Smackdown: 12,287 (from 8,397 on 7/15/2022)
• +41% on 7/24/2023 in Tampa, FL for Raw: 12,612 (from 8,955 on 7/18/2022)
• +25% on 7/28/2023 in New Orleans, LA for Smackdown: 8,200 (from 6,555 on 10/14/2022)
• +26% on 7/29/2023 in Estero, FL for House show: 4,948 (from 3,918 on 7/16/2022)
• +24% on 7/31/2023 in Houston, TX for Raw: 12,921 (from 10,445 on 8/1/2022)
• +4% on 8/19/2023 in Ottawa, ON for House show: 4,887 (from 4,680 on 8/20/2022)
• +9% on 8/20/2023 in Laval, QC for House show: 7,012 (from 6,419 on 3/6/2022)
• +36% on 8/26/2023 in Cape Girardeau, MO for House show: 3,482 (from 2,561 on 6/11/2022)
• +23% on 8/27/2023 in Huntsville, AL for House show: 4,548 (from 3,702 on 1/8/2023)
• +39% on 8/28/2023 in Memphis, TN for Raw: 7,377 (from 5,296 on 12/6/2021)
• +2% on 9/1/2023 in Hershey, PA for Smackdown: 8,807 (from 8,595 on 2/25/2022)
• +10% on 9/4/2023 in Charlotte, NC for Raw: 8,299 (from 7,570 on 10/24/2022)
• +41% on 9/8/2023 in Boston, MA for Smackdown: 11,776 (from 8,351 on 7/22/2022)
• +16% on 9/10/2023 in Charlottesville, VA for House show: 3,941 (from 3,389 on 3/27/2022)
• +5% on 9/11/2023 in Norfolk, VA for Raw: 7,447 (from 7,121 on 11/28/2022)
• +18% on 9/17/2023 in Boise, ID for House show: 5,468 (from 4,638 on 2/6/2022)
• +90% on 9/24/2023 in Fresno, CA for House show: 8,197 (from 4,321 on 9/25/2022)

Average difference: +26% Positive cases: 21 Negative cases: 1

AEW: same-market, same-event type comparisons for Q3 2023 (Jul to Sep 2023)

• +148% on 7/19/2023 in Boston, MA for Dynamite: 8,956 (from 3,609 on 11/9/2022)
• -12% on 7/26/2023 in Albany, NY for Dynamite: 3,367 (from 3,805 on 9/14/2022)
• -22% on 8/9/2023 in Columbus, OH for Dynamite: 4,231 (from 5,427 on 8/3/2022)
• -4% on 8/16/2023 in Nashville, TN for Dynamite: 4,700 (from 4,891 on 2/16/2022)
• +5% on 8/23/2023 in Duluth, GA for Dynamite: 5,343 (from 5,096 on 7/20/2022)
• -41% on 8/30/2023 in Hoffman Estates, IL for Dynamite: 3,746 (from 6,301 on 8/31/2022)
• -52% on 9/2/2023 in Chicago, IL for Collision: 4,493 (from 9,280 on 6/17/2023)
• -36% on 9/3/2023 in Chicago, IL for PPV: 9,826 (from 15,426 on 6/26/2022)
• -16% on 9/6/2023 in Indianapolis, IN for Dynamite: 3,006 (from 3,572 on 11/30/2022)
• -44% on 9/13/2023 in Cincinnati, OH for Dynamite: 2,667 (from 4,740 on 10/18/2022)
• -15% on 9/20/2023 in Flushing, NY for Dynamite: 11,263 (from 13,321 on 9/21/2022)
• -31% on 9/27/2023 in Broomfield, CO for Dynamite: 2,922 (from 4,229 on 12/28/2022)

Average difference: -10% Positive cases: 2 Negative cases: 10 Brandon Thurston brandon@wrestlenomics.com