In 57 same-market and same-event type comparisons, we found 34 cases in which estimated tickets distributed was higher for events when Paul Levesque was head of creative, and 23 events during which Vince McMahon was head of creative where estimated tickets distributed was higher.
The average margin of difference by percentage for the 23 cases where McMahon had the higher tickets distributed count was 17%. For Levesque’s 34 cases, the average margin of difference was 39%.
Timeline used for McMahon’s time as head of creative was from July 19, 2021 to July 22, 2022.
Timeline used for Levesque’s time as head of creative was from July 23, 2022 to March 31, 2023.
For cases in which either McMahon or Levesque had more than one event of the same event type in a given city, we compared solely the event with the higher tickets distributed count. All data points in a given city are shown in the chart below.
Estimated tickets distributed data was sourced from WrestleTix.
Further reading
Yes, WWE fan interest really did improve during the Triple H era
TV ratings and live event attendance performed better in Paul Levesque’s first eight months as head of creative than the year prior under Vince McMahon.
Brandon Thurston has written about wrestling business since 2015. He’s also worked as an independent wrestler and trainer.
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