Live events market-to-market comparison for January 2024

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brandon@wrestlenomics.com 

All data represent tickets distributed estimates by WrestleTix.

AEW: same-market, same-event type comparisons for Jan 2024

  • -24% on 1/3/2024 in Newark, NJ for Dynamite: 5,924 (from 7,807 on 1/5/2022)
  • +85% on 1/10/2024 in Jacksonville, FL for Dynamite: 3,183 (from 1,725 on 3/2/2022)
  • -37% on 1/24/2024 in Savannah, GA for Dynamite: 2,341 (from 3,700 on 7/13/2022)
  • -39% on 1/31/2024 in New Orleans, LA for Dynamite: 2,236 (from 3,655 on 4/13/2022)

WWE: same-market, same-event type comparisons for Jan 2024

  • +80% on 1/1/2024 in San Diego, CA for Raw: 11,031 (from 6,121 on 7/4/2022)
  • +30% on 1/6/2024 in Spokane, WA for House show: 4,885 (from 3,765 on 9/10/2022)
  • -14% on 1/7/2024 in Wenatchee, WA for House show: 3,101 (from 3,598 on 9/11/2022)
  • +29% on 1/8/2024 in Portland, OR for Raw: 10,294 (from 7,993 on 9/12/2022)
  • -12% on 1/12/2024 in Lincoln, NE for Smackdown: 7,113 (from 8,080 on 4/14/2023)
  • +24% on 1/13/2024 in Las Cruces, NM for House show: 6,057 (from 4,890 on 6/11/2022)
  • -17% on 1/14/2024 in Rio Rancho, NM for House show: 5,213 (from 6,246 on 4/15/2023)
  • -20% on 1/15/2024 in North Little Rock, AR for Raw: 6,123 (from 7,641 on 4/17/2023)
  • +28% on 1/19/2024 in Atlanta, GA for Smackdown: 12,009 (from 9,368 on 7/29/2022)
  • +33% on 1/20/2024 in Montgomery, AL for House show: 4,640 (from 3,496 on 4/23/2022)
  • +6% on 1/21/2024 in Jackson, MS for House show: 3,898 (from 3,677 on 1/7/2023)
  • +43% on 1/26/2024 in Miami, FL for Smackdown: 9,513 (from 6,631 on 3/4/2022)
  • +2% on 1/29/2024 in Tampa, FL for Raw: 12,871 (from 12,612 on 7/24/2023)

Methodology

“Same-market, same-event type comparison” here means we’re looking at the estimated tickets distributed and comparing that number against the last time the same event type was in that market.

This is the most meaningful way I’ve found to assess live event business. It allows us to avoid problems with comparing different markets to one another (e.g., New York, NY tends to have bigger crowds than Huntsville, AL) and different event types (e.g., PPVs draw better than Raw or Smackdown, which draw better than house shows).

Charts below for data for events through Jan. 31, 2024.

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