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The premiere episode of WWE Raw on Netflix was slotted at #4 for the week, according to Netflix’s weekly top 10 that ranks its most-watched shows from Monday through Sunday.
Raw had 5.9 million “views” through the seven-day period, which is kind of like a worldwide DVR+7 measurement. “Views” is basically the number of viewers, averaged by the minute, as it’s the total number of hours viewed divided by the duration. In Nielsen terms, that’s basically the average minute audience (AMA) measurement of viewers that we’re familiar with.
As reported last week, in the U.S., the show averaged 2.6 million accounts, live+same-day, according to third-party analytics firm VideoAmp, which is comparable to the 1.22 million households that Nielsen measured watched Raw on average on the USA Network throughout 2024.
Netflix shows weekly rankings for the U.S. and all regions but doesn’t reveal the viewership data like it does for the global list. In the U.S., Raw ranked #5 for the week.
Globally, live and through the first day, it averaged a total of 4.9 million, according to Netflix’s first-party data. So the full week tacked on an extra 1 million accounts globally.
We don’t have data yet on this past Monday, January 13, but expect that viewership will be substantially down from the heavily-hyped premiere.
Brandon Thurston has written about wrestling business since 2015. He operates and owns Wrestlenomics.