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Wrestlenomics

The leading source for research & analysis of pro-wrestling business

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Author: Brandon Thurston

I've been researching and writing about the business of WWE and other companies since 2015. In 2020, I self-published and sold a thorough report on the wrestling industry. I doubt there's anyone in the world outside of WWE who's spent as much time studying the company's published SEC filings, key metrics, and other corporate information ... Research firms contract me to provide consultations to WWE investors. I provide consulting to wrestling companies, including IWTV ... Financial analysts, reporters, and decision-makers with other wrestling companies frequently seek me out to better understand WWE's business and the industry overall.

WWE Q4 2020 Earnings Report Preview: Suggested questions ahead of report of record profits

WWE is expected to report 2020 was the company's most profitable year. Here we'll look at some questions that might be discussed during the call.

Brandon Thurston Uncategorized February 3, 2021February 4, 2021 7 Minutes

Preview: Wrestlenomics Pro Wrestling Industry Report, Full Year 2020

The biggest Wrestlenomics project of the year has arrived. Dive into the deepest analysis anywhere on the business of pro wrestling.

Brandon Thurston Uncategorized February 1, 2021February 3, 2021 1 Minute

SUB REQ’D: NBCU’s Peacock Acquires U.S. Rights to WWE Network Content

Support Wrestlenomics on Patreon and read this article now at patreon.com/wrestlenomics.

Brandon Thurston Uncategorized January 25, 2021January 25, 2021 1 Minute

Wrestling TV Ratings Update (1/22/2021)

Relieved from going head-to-head with Monday Night Football, Raw is having a healthy January month-to-month bounce, stronger than last year's. This is happening in total audience, P18-49, and P18-34.

Brandon Thurston Ratings January 22, 2021 2 Minutes

A Brief State of the Pro Wrestling Business at the End of 2020

The business model for the biggest wrestling companies transformed drastically over the last several years. No longer is U.S. pro wrestling such a "destination" business: where promotions' TV programs are a loss leader used to promote sales of tickets and pay-per-views.

Brandon Thurston Uncategorized December 30, 2020January 15, 2021 5 Minutes

Q4 2020 Estimate: WWE will double its annual net income from 2019

Expect WWE to shatter its annual profit records. Is selling PPV events to a streaming player the best way to monetize that content, or is linear TV an option?

Brandon Thurston Uncategorized November 17, 2020December 9, 2020 6 Minutes

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