Author: Brandon Thurston

Brandon specializes in analysis of the economics of professional wrestling business. He currently manages all content under the Wrestlenomics brand. Brandon has been researching and writing about the business of WWE and other companies since 2015. Vice, The Daily Beast, and Seeking Alpha have published articles with his byline. He also worked as an independent wrestler and trainer.

WWE Q2 2022 earnings estimate and analysis: What the exit of Vince McMahon means for the wrestling business

For the first time since I started covering WWE business in 2015, I’m optimistic about the company’s ability to rebuild fan interest and consumer sales that Vince’s creative execution for years eroded, Brandon Thurston writes.

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Impact Wrestling TV ratings for August 4

Impact Wrestling last night on AXS, was watched by 115,000 viewers on average, including about 39,000 aged 18 to 49, for a 0.03 P18-49 rating.Compared to last week, Impact was up 20% in total viewership. From last week, there was no difference for Impact in total viewership.Impact ranked #123 in P18-49 among cable originals for the day, according to Showbuzz Daily. Including broadcast primetime, it ranked #142.NFL Pre-Season on NBC...

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AEW Dynamite TV ratings for August 3: #1 among cable originals 6 of last 7 weeks

AEW Dynamite last night on TBS, was watched by 938,000 viewers on average, including about 417,000 aged 18 to 49, for a 0.32 P18-49 rating. Compared to last week, Dynamite was down 4% in total viewership. Among viewers 18 to 49, viewership was down 4% from last week's 436,000. Dynamite ranked #1 in P18-49 among cable originals for the day, according to Showbuzz Daily. Including broadcast primetime, it ranked #10....

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WWE NXT TV ratings for August 2: Best numbers since June

WWE NXT last night on USA Network, was watched by 649,000 viewers on average, including about 196,000 aged 18 to 49, for a 0.15 P18-49 rating. This was NXT's highest total viewership since June 7 and its highest P18-49 viewership since June 21. Compared to last week, NXT was up 8% in total viewership. Among viewers 18-49, viewership was up 15%. NXT ranked #7 in P18-49 among cable originals for...

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