WWE Shop posted a list of “Top Selling Superstars of 2023”. The list isn’t numbered but is a list of ten, which seems to be in order. The title suggests the listing refers to sales year-to-date. Assuming the list (pictured above) is in top-down, left-to-right order, it goes:

• 1. Cody Rhodes
• 2. Roman Reigns
• 3. LA Knight
• 4. John Cena
• 5. Rhea Ripley
• 6. Seth Rollins
• 7. The Bloodline
• 8. The Judgement Day
• 9. Rey Mysterio
• 10. Kevin Owens

We’ve been reporting estimates of eCommerce sales for WWE, based on daily data collection and analysis of WWE Shop’s top-sellers pages under the “Apparel” section. In the interest of self-accountability, these are my estimated top WWE categories based on our data year-to-date (Jan. 1 to Nov. 14, 2023) for comparison:

• 1. Cody Rhodes
• 2. Stone Cold Steve Austin
• 3. Roman Reigns
• 4. LA Knight
• 5. John Cena
• 6. nWo
• 7. Eddie Guerrero
• 8. Rhea Ripley
• 9. WWE
• 10. The Usos
• 11. Seth Rollins
• 12. Kevin Owens
• 13. Sami Zayn
• 14. Bray Wyatt
• 15. Jey Uso
• 16. LWO
• 17. D-Generation X
• 18. Bad Bunny
• 19. Scott Hall
• 20. WCW

I list our top 20 here because there are items in the upper ranks here that aren’t in WWE’s self-published list. It seems possible WWE chose to include only active WWE talent, which might explain why Steve Austin, the nWo, Eddie Guerrero, and the WWE brand itself, aren’t included in their top 10. It could also be the case that WWE is including sales from venues in its calculation, and doing so might genuinely cause active talent to outrank inactive talent. It’s not clear to me whether the top-selling items listing we’re analyzing are determined by venue sales as well as eCommerce sales. I would guess those listings are driven only by eCommerce sales, but that’s just a guess.

Rey Mysterio stands out as someone in WWE’s top 10 that didn’t even make our top 20 (we have him as #31). I’d speculate Mysterio not making our estimated list might be due to mask sales, and our analysis, which is of apparel items only, is missing out on considering mask items. Excluding inactive talent and inactive brands, though, the top 5 for WWE’s order and ours are exactly the same, which is encouraging, if WWE’s top 10 list is more honest than not.

There may be differences in item categorization because of ambiguities when it comes to categories like “The Bloodline” and “The Judgment Day” in terms of assigning which talent or groups a given item is attributed to, which could account for why our estimate doesn’t have either of those stables in our top 20 but they are in the top 10 for WWE’s list.

Brandon Thurston
brandon@wrestlenomics.com

➡️ Subscribers have exclusive access to reports like this for 90 days after publishing. SIGNUP NOW.

Methodology: The listings below count the instances in which any of the related items appeared among the top items on the given website within the calendar month.

Reverse rank values were counted for any item that appeared in the top 50 on a given day. An item that was #1 received 50 points for that day. An item that was #2 received 49 points, and so on.

Keep in mind these rankings are merely an estimate based on those factors. We’re making a leap in assuming that the order of top sellers on these websites actually reflects sales. There may be an automated process that drives the listings to appear the way they do, however, it’s certainly possible the order could be manually manipulated.

At least one other disadvantage of this analysis is it doesn’t give us information about the volume of actual sales generated from any of these items or wrestlers/categories. That’s an unavoidable limitation of the data available, as all we have to work with is the order of the top sellers listings.

Note for news aggregators and social media posters: Please note, that if you rely on this report in an article or post, you should prominently refer to these rankings as an estimate. Please credit Wrestlenomics with a hyperlink to the original report.

Brandon Thurston

brandon@wrestlenomics.com

WWEShop – Categories (apparel only)

1. LA Knight (Items in top 10 daily: 100) [reverse rank value: 7002]
2. John Cena (48) [5563]
3. Cody Rhodes (8) [5177]
4. Stone Cold Steve Austin (34) [3642]
5. Jey Uso (30) [2149]
6. Roman Reigns (15) [2147]
7. Rhea Ripley (8) [2112]
8. nWo (18) [1823]
9. Eddie Guerrero (2) [1295]
10. Scott Hall (5) [1104]

WWEShop – Items (apparel only)

1. Men’s Black LA Knight YEAH! T-Shirt (Days in top 10: 31) [reverse rank value: 1486]
2. Men’s Light Blue/Orange John Cena Never Give Up T-Shirt (31) [1453]
3. Men’s Yellow LA Knight YEAH! T-Shirt (29) [1317]
4. Men’s Black Jey Uso Main Event T-Shirt (27) [1411]
5. Men’s Black “Stone Cold” Steve Austin 3:16 T-Shirt (26) [1312]
6. Men’s Black LA Knight Let Me Talk To Ya T-Shirt (25) [1345]
7. Men’s Black nWo Retro T-Shirt (18) [1211]
8. Men’s Black Roman Reigns Greatness Amongst You GOAT T-Shirt (11) [734]
9. Men’s Black John Cena Red, White & Blue T-Shirt (10) [921]
10. Men’s Black Rhea Ripley Mami’s Always On Top Photo T-Shirt (8) [1183]

ShopAEW – Categories

1. MJF & Adam Cole (Items in top 10 daily: 64) [reverse rank value: 4604]
2. Orange Cassidy (2) [2608]
3. AEW (22) [2530]
4. Bullet Club Gold (28) [1806]
5. Adam Copeland (32) [1538]
6. The Acclaimed (0) [1287]
7. MJF (1) [1077]
8. Toni Storm (2) [1072]
9. Jade Cargill (18) [930]
10. Prince Nana (9) [865]

ShopAEW – Items

1. AEW Live Event Mystery Grab Bag Shirt (Days in top 10: 22) [reverse rank value: 1079]
2. MJF & Adam Cole – Better Than You BAY BAY (22) [1007]
3. AEW x NJPW – Bullet Club Gold (22) [978]
4. Adam Copeland – Rated R Era (20) [967]
5. ShopAEW Exclusive Jade Cargill – All Elite Wrestling – 6-Inch Jade Cargill – Unr… (18) [930]
6. MJF & Adam Cole – Better Than You Bay Bay – 2 Weeks Only (New York Exclusive, Fr… (17) [785]
7. MJF & Adam Cole – Better Than You Bay Bay – 2 Weeks Only (Chicago Exclusive, Fro… (14) [717]
8. Paul Wight (Captain Insano) AEW Micro Brawler (Pre-Orders End Oct. 18th 1pm ET) … (13) [626]
9. Adam Copeland – Feature Presentation (12) [571]
10. Prince Nana – Swerve When I Drive (9) [865]

PWTees – Categories

1. Adam Cole (Items in top 10 daily: 36) [reverse rank value: 3480]
2. Orange Cassidy (2) [2188]
3. AEW (22) [1898]
4. Bullet Club Gold (26) [1727]
5. Adam Copeland (33) [1562]
6. The Acclaimed (0) [1074]
7. MJF & Adam Cole (22) [1028]
8. Toni Storm (1) [949]
9. Prince Nana (7) [812]
10. MJF (0) [717]

PWTees – Items

1. AEW Live Event Mystery Grab Bag Shirt (Days in top 10: 22) [reverse rank value: 1074]
2. MJF & Adam Cole – Better Than You BAY BAY (22) [986]
3. AEW x NJPW – Bullet Club Gold (22) [954]
4. Adam Copeland – Rated R Era (21) [1004]
5. MJF & Adam Cole – Better Than You Bay Bay – 2 Weeks Only (New York Exclusive, Fr… (18) [817]
6. Paul Wight (Captain Insano) AEW Micro Brawler® (Pre-Orders End Oct. 18th 1pm ET)… (14) [670]
7. Adam Copeland – Feature Presentation (12) [558]
8. MJF & Adam Cole – Better Than You Bay Bay – 2 Weeks Only (Chicago Exclusive, Fro… (11) [730]
9. Pre-Order: Diamond Dallas Page (Retro) Micro Brawler® – Only Available For 2 Wee… (11) [525]
10. Prince Nana – Swerve When I Drive (7) [812]

Top categories 2023 year-to-date (Jan 1 to Oct 31, 2023)

WWEShop (apparel only)

1. Cody Rhodes (Items in top 10 daily: 350) [reverse rank value: 47,531]
2. Stone Cold Steve Austin (216) [33,613]
3. Roman Reigns (206) [31,962]
4. John Cena (258) [29,956]
5. LA Knight (338) [28,887]
6. nWo (167) [21,092]
7. Eddie Guerrero (72) [19,547]
8. Rhea Ripley (132) [17,407]
9. WWE (176) [16,537]
10. The Usos (112) [13,683]

ShopAEW

1. AEW (Items in top 10 daily: 282) [reverse rank value: 37,444]
2. CM Punk (236) [32,669]
3. The Acclaimed (201) [25,927]
4. Orange Cassidy (130) [19,161]
5. The Elite (140) [17,148]
6. Kenny Omega (95) [14,936]
7. MJF & Adam Cole (204) [12,412]
8. FTR (98) [12,358]
9. MJF (62) [11,942]
10. Danhausen (60) [10,419]

➡️ Subscribers have exclusive access to reports like this for 90 days after publishing. SIGNUP NOW.

Methodology: The listings below count the instances in which any of the related items appeared among the top items on the given website within the calendar month.

Reverse rank values were counted for any item that appeared in the top 50 on a given day. An item that was #1 received 50 points for that day. An item that was #2 received 49 points, and so on.

Keep in mind these rankings are merely an estimate based on those factors. We’re making a leap in assuming that the order of top sellers on these websites actually reflects sales. There may be an automated process that drives the listings to appear the way they do, however, it’s certainly possible the order could be manually manipulated.

At least one other disadvantage of this analysis is it doesn’t give us information about the volume of actual sales generated from any of these items or wrestlers/categories. That’s an unavoidable limitation of the data available, as all we have to work with is the order of the top sellers listings.

Note for news aggregators and social media posters: Please note, if you rely on this report in an article or post, you should prominently refer to these rankings as an estimate and credit Wrestlenomics with a hyperlink to the original report.

Brandon Thurston

brandon@wrestlenomics.com

WWEShop – Categories (Apparel only)

1. LA Knight (Items in top 10 daily: 71) [reverse rank value: 5994]

2. John Cena (40) [5013]

3. Cody Rhodes (24) [3945]

4. Stone Cold Steve Austin (23) [2858]

5. Rhea Ripley (13) [2297]

6. Bray Wyatt (22) [1992]

7. Jey Uso (15) [1793]

8. nWo (11) [1750]

9. Roman Reigns (6) [1517]

10. Kevin Owens (21) [1198]

WWEShop – Items (Apparel only)

1. Men’s Black LA Knight YEAH! T-Shirt (Days in top 10: 30) [reverse rank value: 1444]

2. Men’s Light Blue/Orange John Cena Never Give Up T-Shirt (30) [1391]

3. Men’s Black “Stone Cold” Steve Austin 3:16 T-Shirt (22) [1262]

4. Men’s Black LA Knight Let Me Talk To Ya T-Shirt (22) [1006]

5. Men’s Black Kevin Owens I Have An Idiot Problem T-Shirt (21) [1198]

6. Men’s Black Cody Rhodes Claim Your Kingdom T-Shirt (17) [1211]

7. Men’s Black Rhea Ripley Mami’s Always On Top Photo T-Shirt (13) [1175]

8. Men’s Black nWo Retro T-Shirt (11) [1168]

9. Men’s Yellow LA Knight YEAH! T-Shirt (11) [1145]

10. Men’s Black Jey Uso Main Event T-Shirt (10) [791]

ShopAEW – Categories

1. AEW (Items in top 10 daily: 71) [reverse rank value: 5488]

2. CM Punk (42) [4280]

3. Orange Cassidy (9) [3739]

4. MJF & Adam Cole (38) [2679]

5. Bullet Club Gold (34) [1974]

6. MJF (5) [1966]

7. The Acclaimed (0) [1652]

8. Bryan Danielson (0) [1122]

9. Kenny Omega (2) [1106]

10. Blackpool Combat Club (0) [825]

ShopAEW – Items

1. AEW Live Event Mystery Grab Bag Shirt (Days in top 10: 30) [reverse rank value: 1491]

2. MJF & Adam Cole – Better Than You BAY BAY (30) [1422]

3. AEW x NJPW – Bullet Club Gold (24) [1271]

4. AEW Unrivaled Adam Page – ShopAEW Exclusive 6-Inch Figure with Bandana, Graphic … (24) [1144]

5. CM Punk – Best in the World Ringer T-shirt (20) [1237]

6. Toni Storm – Chin Up! Tits Out! (16) [765]

7. CM Punk – Best in the World Live Event Exclusive Zip-Hoodie (Double-Sided) (15) [1022]

8. Saraya (ALL IN 2023) AEW Micro Brawler (Pre-Orders End Sept. 20th 1pm ET) Ships … (14) [666]

9. Better Than You Bay Bay – MJF & Adam Cole Button-Up Dress Shirt (11) [609]

10. Bullet Club Gold – Bang Bang Gang (10) [703]

PWTees – Categories

1. CM Punk (Items in top 10 daily: 42) [reverse rank value: 4001]

2. AEW (46) [3714]

3. Orange Cassidy (4) [3113]

4. MJF & Adam Cole (30) [2055]

5. Bullet Club Gold (25) [1930]

6. MJF (5) [1633]

7. The Acclaimed (0) [1218]

8. Adam Cole (18) [1056]

9. Bryan Danielson (0) [892]

10. Kenny Omega (0) [866]

PWTees – Items

1. AEW Live Event Mystery Grab Bag Shirt (Days in top 10: 30) [reverse rank value: 1494]

2. MJF & Adam Cole – Better Than You BAY BAY (30) [1410]

3. AEW x NJPW – Bullet Club Gold (20) [1247]

4. CM Punk – Best in the World Ringer T-shirt (20) [1190]

5. Toni Storm – Chin Up! Tits Out! (16) [750]

6. CM Punk – Best in the World Live Event Exclusive Zip-Hoodie (Double-Sided) (15) [936]

7. Saraya (ALL IN 2023) AEW Micro Brawler® (Pre-Orders End Sept. 20th 1pm ET) Ships… (14) [668]

8. The Major Wrestling Figure Podcast Collectors Box – Only 500 Boxes Available! (P… (14) [662]

9. Mystery Grab Bag Adult Shirt (11) [1125]

10. Better Than You Bay Bay – MJF & Adam Cole Button-Up Dress Shirt (11) [597]

➡️ Subscribers have exclusive access to reports like this for 90 days after publishing. SIGNUP NOW.

Methodology: The listings below count the instances in which any of the related items appeared among the top items on the given website within the calendar month.

Reverse rank values were counted for any item that appeared in the top 50 on a given day. An item that was #1 received 50 points for that day. An item that was #2 received 49 points, and so on.

Keep in mind these rankings are merely an estimate based on those factors. We’re making a leap in assuming that the order of top sellers on these websites actually reflects sales. There may be an automated process that drives the listings to appear the way they do, however, it’s certainly possible the order could be manually manipulated.

At least one other disadvantage of this analysis is it doesn’t give us information about the volume of actual sales generated from any of these items or wrestlers/categories. That’s an unavoidable limitation of the data available, as all we have to work with is the order of the top sellers listings.

Note for news aggregators and social media posters: I always appreciate having information we report aggregated with proper credit. Please note, if you rely on this report in an article or post, you should prominently refer to these rankings as an estimate. Please use the word, “estimate”. As much as I acknowledge fans having wars over the urge to project their faves onto the masses as part of the energy that makes the Wrestlenomics flywheel go ’round, readers shouldn’t be led to believe these are definitive rankings based on actual sales data. If your post about this report doesn’t call the rankings an “estimate” in some form, I might annoyingly reply to it with a screenshot of this note.

Brandon Thurston
brandon@wrestlenomics.com

Merchandise rankings estimate: Aug 1 to Aug 31, 2023

WWEShop – Categories

1. LA Knight (Items in top 10 daily: 62) [reverse rank value: 4619]
2. Cody Rhodes (43) [4437]
3. Roman Reigns (24) [3397]
4. Stone Cold Steve Austin (19) [2977]
5. The Usos (15) [2634]
6. John Cena (16) [2564]
7. Rhea Ripley (14) [2528]
8. WWE (30) [2483]
9. Kevin Owens (20) [2167]
10. Seth Freakin Rollins (12) [2039]

WWEShop – Items

1. Men’s Black LA Knight YEAH! T-Shirt (Days in top 10: 29) [reverse rank value: 1471]
2. Men’s Yellow LA Knight YEAH! T-Shirt (25) [1394]
3. Men’s Black Cody Rhodes Claim Your Kingdom Flames T-Shirt (25) [1352]
4. Men’s Black nWo Retro T-Shirt (23) [1315]
5. Men’s Black Kevin Owens I Have An Idiot Problem T-Shirt (18) [1223]
6. Men’s Black “Stone Cold” Steve Austin 3:16 T-Shirt (17) [1144]
7. Men’s Black Cody Rhodes Claim Your Kingdom T-Shirt (16) [1175]
8. Men’s Black Roman Reigns The Only One T-Shirt (13) [1116]
9. Men’s Black Edge 25 Years Done It All T-Shirt (11) [581]
10. Men’s Black Seth “Freakin” Rollins Whoa Ohh Ohh T-Shirt (9) [1067]

ShopAEW – Categories

1. CM Punk (Items in top 10 daily: 42) [reverse rank value: 6259]
2. AEW (35) [4718]
3. MJF & Adam Cole (61) [3080]
4. Orange Cassidy (33) [2675]
5. CM Punk & FTR (4) [2284]
6. MJF (10) [1775]
7. Bullet Club Gold (30) [1400]
8. The Elite (0) [1158]
9. The Acclaimed (2) [977]
10. Skye Blue (2) [867]

ShopAEW – Items

1. AEW x NJPW – Bullet Club Gold (Days in top 10: 30) [reverse rank value: 1374]
2. Orange Cassidy – One Line (27) [1250]
3. MJF – Double Clothesline! (24) [1301]
4. CM Punk – Best in the World Ringer T-shirt (22) [1244]
5. MJF & Adam Cole – Better Than You BAY BAY (19) [894]
6. CM Punk – Best in the World Trans Pride (14) [699]
7. Young Bucks Love Maui (100% Royalties Donated to Hawaii Community Foundation) (14) [642]
8. Young Bucks Button-Up Dress Shirt (14) [636]
9. MJF & Adam Cole AEW Micro Brawler Tag Team 2-Pack w/ Chase Possibility (Pre-Orde… (13) [638]
10. MJF – Better Than You BAY BAY (11) [544]

PWTees – Categories

1. CM Punk (Items in top 10 daily: 28) [reverse rank value: 5085]
2. AEW (28) [3540]
3. MJF & Adam Cole (52) [3009]
4. Orange Cassidy (10) [2043]
5. CM Punk & FTR (0) [1783]
6. MJF (9) [1548]
7. Bullet Club Gold (30) [1372]
8. Adam Cole (16) [958]
9. Botched Autograph Mystery Grab Bag (0) [917]
10. The Elite (0) [908]

PWTees – Items

1. AEW x NJPW – Bullet Club Gold (Days in top 10: 30) [reverse rank value: 1354]
2. Botched Shirt (25) [1247]
3. Mystery Grab Bag Adult Shirt (20) [1229]
4. MJF & Adam Cole – Better Than You BAY BAY (19) [890]
5. MJF – Double Clothesline! (15) [1240]
6. CM Punk – Best in the World Trans Pride) (14) [699]
7. Young Bucks Button-Up Dress Shirt (14) [629]
8. MJF & Adam Cole AEW Micro Brawler® Tag Team 2-Pack w/ Chase Possibility (Pre-Ord… (13) [638]
9. Young Bucks Love Maui (100% Royalties Donated to Hawaii Community Foundation) (13) [635]
10. MJF – Better Than You BAY BAY (11) [542]

➡️ Subscribers have exclusive access to reports like this for 90 days after publishing. SIGNUP NOW.

Methodology: The listings below count the instances in which any of the related items appeared among the top items on the given website within the calendar month.

Reverse rank values were counted for any item that appeared in the top 50 on a given day. An item that was #1 received 50 points for that day. An item that was #2 received 49 points, and so on.

Keep in mind these rankings are merely an estimate based on those factors. We’re making a leap in assuming that the order of top sellers on these websites actually reflects sales. There may be an automated process that drives the listings to appear the way they do, however, it’s certainly possible the order could be manually manipulated.

At least one other disadvantage of this analysis is it doesn’t give us information about the volume of actual sales generated from any of these items or wrestlers/categories. That’s an unavoidable limitation of the data available, as all we have to work with is the order of the top sellers listings.

WWEShop – Categories

1. LA Knight (Items in top 10 daily: 74) [reverse rank value: 6219]
2. Cody Rhodes (19) [4155]
3. The Usos (38) [3807]
4. Roman Reigns (16) [3280]
5. Stone Cold Steve Austin (13) [2485]
6. nWo (20) [2377]
7. SummerSlam (26) [2367]
8. Rhea Ripley (23) [2003]
9. John Cena (5) [1771]
10. Seth Freakin Rollins (3) [1229]

WWEShop – Items

1. Men’s Black LA Knight YEAH! T-Shirt (Days in top 10: 26) [reverse rank value: 1397]
2. Men’s Fanatics Branded Black LA Knight Logo T-Shirt (20) [1293]
3. Men’s Black Rhea Ripley She’s My Mami T-Shirt (17) [1220]
4. Men’s Black Cody Rhodes Claim Your Kingdom T-Shirt (14) [1189]
5. Men’s Black The Usos Down Since Always T-Shirt (14) [1165]
6. Men’s Yellow LA Knight YEAH! T-Shirt (14) [1158]
7. Men’s Black Roman Reigns The Only One T-Shirt (13) [1167]
8. Men’s Red The Usos The Real Ones T-Shirt (13) [1098]
9. Men’s Black Stone Cold Steve Austin 3:16 T-Shirt (12) [1154]
10. Men’s Black nWo Retro T-Shirt (10) [1121]

Note: I decided to create a category called “MJF & Adam Cole” that, unlike most other categories, isn’t naturally derived from item titles. The “MJF & Adam Cole” category was assigned to items that are obviously related to both MJF and Adam Cole, including “Better Than You BAY BAY’ and “Double Clothesline” items, despite those item titles only indicating “MJF” and not “Adam Cole”. MJF and Adam Cole, individually, weren’t given credit for those items; only their combined “MJF & Adam Cole” category was credited. Individually, MJF’s reverse rank value for the month was 615 and Adam Cole’s was 592. If you prefer to think of it this way, you could add those values to the 1951 calculated below for their combined category, which, counting it that way, they would both individually rank #4 for ShopAEW.

ShopAEW – Categories

1. CM Punk (Items in top 10 daily: 49) [reverse rank value: 5165]
2. AEW (14) [3596]
3. Orange Cassidy (32) [2650]
4. CM Punk & FTR (27) [2219]
5. The Acclaimed (15) [2165]
6. MJF & Adam Cole (39) [1951]
7. Bullet Club Gold (38) [1807]
8. Bryan Danielson (7) [1369]
9. Sting (16) [1351]
10. The Elite (17) [1336]

ShopAEW – Items

1. MJF – Better Than You BAY BAY (Days in top 10: 31) [reverse rank value: 1545]
2. AEW x NJPW – Bullet Club Gold (31) [1471]
3. Orange Cassidy – One Line (31) [1389]
4. CM Punk – Best in the World Ringer T-shirt (28) [1355]
5. CM Punk & FTR – The Foundation (25) [1290]
6. CM Punk – Rowdy Ringer T-shirt (19) [1273]
7. The Elite – Golden Elite (17) [822]
8. The Acclaimed – Scissor Me Daddy Ass (15) [1181]
9. CM Punk Best In The World Lightweight Jacket – Double Sided (2 Week Pre-Order, E… (14) [664]
10. Sting (Retro USA) AEW Micro Brawler (Pre-Orders End July 12th 1pm ET) Ships Late… (12) [593]

PWTees – Categories

1. CM Punk (Items in top 10 daily: 36) [reverse rank value: 4070]
2. AEW (13) [2561]
3. Orange Cassidy (23) [2228]
4. MJF & Adam Cole (40) [1965]
5. CM Punk & FTR (6) [1859]
6. Bullet Club Gold (38) [1833]
7. The Acclaimed (3) [1600]
8. Sting (15) [1176]
9. The Elite (15) [1095]
10. Bryan Danielson (0) [1071]

PWTees – Items

1. MJF – Better Than You BAY BAY (Days in top 10: 31) [reverse rank value: 1545]
2. AEW x NJPW – Bullet Club Gold (31) [1451]
3. Botched Shirt (27) [1341]
4. Mystery Grab Bag Adult Shirt (27) [1328]
5. CM Punk – Best in the World Ringer T-shirt (24) [1287]
6. Orange Cassidy – One Line (23) [1319]
7. The Elite – Golden Elite (15) [831]
8. Pre-Order: Katsuyori Shibata Micro Brawler® – Only Available For 2 Weeks Ends 7/… (14) [677]
9. CM Punk Best In The World Lightweight Jacket – Double Sided (2 Week Pre-Order, E… (14) [651]
10. Sting (Retro USA) AEW Micro Brawler® (Pre-Orders End July 12th 1pm ET) Ships Lat… (12) [593]

Brandon Thurston
brandon@wrestlenomics.com

➡️ Subscribers have exclusive access to reports like this for 90 days after publishing. SIGNUP NOW.

Methodology: The listings below count the instances in which any of the related items appeared among the top items on the given website within the calendar month. Reverse rank values were counted for any item that appeared in the top 50 on a given day. An item that was #1 received 50 points for that day. An item that was #2 received 49 points, and so on. Keep in mind these rankings are merely an estimate based on those factors. We’re making a leap here in assuming that the order of top sellers on these websites actually reflects sales. There may be an automated process that drives the listings to appear the way they do, however, it’s certainly plausible the order could be manually manipulated. At least one other disadvantage of this analysis is it doesn’t give us information about the volume of actual sales any of these items or wrestlers/categories are generating. That’s an unavoidable limitation of the data available, as all we have to work with is the order of the top sellers listings.

WWEShop – Categories

1. Roman Reigns (Items in top 10 daily: 31) [reverse rank value: 4685] 2. Cody Rhodes (50) [4223] 3. Stone Cold Steve Austin (5) [2776] 4. LA Knight (29) [2676] 5. nWo (13) [2053] 6. The Usos (15) [2023] 7. Eddie Guerrero (3) [1948] 8. Seth Freakin Rollins (24) [1885] 9. Rhea Ripley (22) [1688] 10. John Cena (2) [1318]

WWEShop – Items

1. Men’s Black Rhea Ripley She’s My Mami T-Shirt (Days in top 10: 22) [reverse rank value: 1313] 2. Men’s Red LA Knight Logo T-Shirt (20) [1239] 3. Men’s Aqua WCW Bash At The Beach Tank Top (15) [1186] 4. Men’s White The Bloodline We The Ones T-Shirt (14) [1158] 5. Men’s Black nWo Retro T-Shirt (13) [1160] 6. Men’s Black Seth Freakin Rollins Whoa Ohh Ohh T-Shirt (12) [1101] 7. Men’s Black Cody Rhodes Undeniable T-Shirt (11) [1150] 8. Men’s Black Roman Reigns Life’s Not Fair T-Shirt (8) [1080] 9. Men’s Black Roman Reigns Acknowledge Your Tribal Chief T-Shirt (8) [933] 10. Men’s Black Cody Rhodes Claim Your Kingdom Flames T-Shirt (8) [725]

ShopAEW – Categories

1. CM Punk (Items in top 10 daily: 59) [reverse rank value: 5980] 2. AEW (14) [3028] 3. Orange Cassidy (29) [2215] 4. The Acclaimed (14) [2201] 5. AEW x NJPW / Bullet Club Gold (30) [1440] 6. CM Punk & FTR (26) [1396] 7. Kris Statlander (15) [1367] 8. The Elite (0) [1361] 9. Jade Cargill (22) [1323] 10. Kenny Omega (1) [1199]

ShopAEW – Items

1. AEW x NJPW – Bullet Club Gold (Days in top 10: 30) [reverse rank value: 1407] 2. CM Punk – Best in the World Ringer T-shirt (30) [1323] 3. Orange Cassidy – One Line (29) [1355] 4. ShopAEW Exclusive Jade Cargill – All Elite Wrestling – 6-Inch Jade Cargill – Unr… (22) [1323] 5. CM Punk & FTR – The Foundation (18) [846] 6. CM Punk (Chicago Edition) AEW Micro Brawler (Pre-Orders End June 28th 1pm ET) Sh… (14) [699] 7. CM Punk – Rowdy Ringer T-shirt (14) [667] 8. Danhausen Very Nice, Very Evil Button-Up Dress Shirt (14) [667] 9. Blackpool Combat Club – BE REAL (10) [841] 10. The Acclaimed – Scissor Me Daddy Ass (9) [1071]

PWTees – Categories

1. CM Punk (Items in top 10 daily: 54) [reverse rank value: 5094] 2. AEW (42) [3893] 3. Orange Cassidy (29) [1937] 4. The Acclaimed (5) [1659] 5. CM Punk & FTR (27) [1395] 6. Kris Statlander (13) [1221] 7. The Elite (0) [895] 8. Kenny Omega (0) [862] 9. Blackpool Combat Club (7) [829] 10. Sting (11) [813]

PWTees – Items

1. AEW x NJPW – Bullet Club Gold (Days in top 10: 29) [reverse rank value: 1366] 2. Orange Cassidy – One Line (29) [1314] 3. CM Punk – Best in the World Ringer T-shirt (26) [1276] 4. Mystery Grab Bag Adult Shirt (18) [1149] 5. CM Punk & FTR – The Foundation (18) [846] 6. CM Punk (Chicago Edition) AEW Micro Brawler® (Pre-Orders End June 28th 1pm ET) S… (14) [699] 7. CM Punk – Rowdy Ringer T-shirt (14) [667] 8. Danhausen Very Nice, Very Evil Button-Up Dress Shirt (13) [625] 9. Pre-Order: Meng Micro Brawler® – Only Available For 2 Weeks Ends 6/14 @1pm ET (12) [580] 10. Botched Shirt (10) [1154]